IT manager world: The consumption revolution in the age of mobile commerce

You are shopping in a shopping mall, found a piece of G jeans is called the heart, but the price is outrageous, in general, you may reluctantly give up. But this time if you take out the iphone and turn on Amazon's price check to scan the jeans barcode, it turns out that Amazon's prices are much cheaper, and you'll probably hit the buy button in ecstasy.　　In this way, the physical mall in the uninformed become the Amazon free merchandise display and experience room. It is not hard to imagine that the future of the mall will be slightly eroded by companies such as Amazon, the one that app is armed to the teeth. In the era of smart mobile terminals (smartphones and tablets), the traditional layout of product marketing and even the electrical quotient will be completely overturned. This is not a luliang, according to Deloitte Digital Statistics, in the physical store to use smart phones to inquire about the product information of the users of 29% will be through mobile phones to buy goods.　　If your marketing and retail channels don't appear to be powerful in the form of mobile web or app apps, you'll be forgotten and even destroyed by the m-commerce of mobile commerce. By 2015, the total revenue from global mobile commerce would exceed $163 billion trillion, up from 12% of global e-commerce revenues, according to ABI Research.　　Companies that have sophisticated mobile business strategies will get the most out of it, and those without a mobile business strategy will inevitably decline. Smart mobile terminals will make consumers full time online, while the social networking platform and app platform to bridge the information asymmetry between consumers and enterprises, the maximization of consumer benefits is possible, and the biggest challenge for enterprises is how to pass the intelligent mobile terminals, Social networking platforms and app platforms interact effectively with consumers to help maximize consumer benefits.　　Amazon's price check application is a great player. According to Deloitte Digital Statistics, the number of intelligent mobile terminals that can surf the internet will exceed the number of PCs in 2014 years, so the main battlefield of electronic commerce will inevitably transfer to intelligent mobile terminals. When companies rush to launch mobile business measures, they must figure out how to maximize their benefits by leveraging their own strengths, and then how to present solutions perfectly in smart mobile terminals, social networking platforms and app platforms.　　You know, once you have a problem accessing your mobile Web or app, 49% of people will be gone, and 46% will choose your competitor's services. Starbucks, for example, launched a customer loyalty incentive program last year, where customers can earn points in exchange for prizes with Foursquare app Check-in.　　In addition to increasing customer loyalty, Starbucks can also interact with customers on social platforms and in physical stores, and it can use Foursquare data to analyze customer spending habits to better align products and services. The Grand Exhibition of mobile CommerceUndoubtedly, there are still many insurmountable obstacles in the short term, and the solution to these obstacles is the business opportunity. According to E-tailing's research, the main reasons that hinder users from shopping on the intelligent mobile terminals are: poor shopping experience (49%), worrying about leaking credit card information (36%), Slow connection speed (31%), product-like Tutu (26%), difficult product information (23%), long time consuming (　　20%, product information is not comprehensive (18%), product selection is not full (13%), the lack of location-based services (9%). Here are some examples of how to address the security of credit card data. In the highly developed countries of mobile commerce, Japan, Sony and NTT DoCoMo jointly created the FeliCa network as a highly secure, Easy-to-use credit card mobile payment platform, and then licensed the FeliCa chip to all users. thus making it the standard for all dealers and telecom companies to pay for the mobile credit card. Therefore, the different mobile pay brands in Japan share common data center and the same POS terminals, not only realize the scale effect of the rapid development of mobile commerce, but also avoid the different mobile pay platform between the vicious competition incompatible friction situation, but also for the Sony and NTT　　DoCoMo brings a lot of licensing benefits. Looking around, mobile commerce is not the future, but it is alive in the present. To meet the full time online and location-based consumer behavior of consumers armed with smart mobile terminals, companies must provide users with more consumer benefits and a better consumer experience in smart mobile terminals, social networking platforms, and app platforms. History has proved that the real shopping malls ignore the threat of the electric dealer has become a huge tragedy; in the beginning of mobile commerce, the physical stores and electric dealers should seize the day to catch up! Mobile commerce is likely to be the future of E-commerce.