It's a strange call.

Mobile interconnection, in fact, is "mobile + interconnection"-this or "internet thinking" did not notice.

At present, the competition of mobile portal has entered the white-hot, search, micro-letter, input method, news client, security, map ... These "internet-level" entry values are constantly being excavated, and each area is quickly becoming the Red Sea. And another "Telecom-class" mobile portal-Mobile phone number, the strategic value of money has not been the giant's attention.

This pattern is changed by the High-profile entry of line. A few days ago, with 300 million users of the Japanese chat application line in the acquisition of Taiwan Whoscall Team launched a new application named Line Whoscall, using the cloud database to help users identify not their own address number in the phone calls and text messages, attracted the attention of the industry. Previously, Whoscall had 6 million downloads worldwide, Zeng Xian Google Play's best app for 2013, and was praised by Eric Schmidt, Google's executive chairman.

At home, the telephone number of the attempt earlier. Functional Machine era has a home query, Symbian era again appeared a call pass. And the most reflective of the user needs of the application is a few years ago Sogou developed "Sogou number", the need to further refine the needs of the phone, through the Internet to crawl the public telephone information, set up a large number of database, to help users identify a variety of unfamiliar phone. At the same time also innovative use of "crowdsourcing mode", through a large number of users to mark themselves, at any time to update a lot of dynamic updates, or not recorded in the Internet data-this is based on domestic users to prevent harassment of the just need.

Why does "unknown caller recognition" occupy the "entrance" Highland? Why is Schmidt so praised for such applications? Why does line choose to buy Whoscall? We may as well from the domestic similar key product advance development situation to examine, "mobile phone number This" the strategic value has not been discovered

1, caller ID prompts access to the flow of information. Sogou number access to the current Sina Weibo, friends Exchange phone can see the other party social information. This is clearly an attempt, but the flow of information is more accurate, private and valuable.

2, the huge enterprise application market needs to be developed. For example, the official telephone certification, anti-counterfeiting. At present, the official network, the official micro-blog certification has been popularized, but in the field of communication is still blank. Second, the unification and promotion of corporate image, such as Sogou number Tong and Fong, the German state logistics cooperation, tens of thousands of courier calls have a unified corporate identity.

3, connect users and services of the bridge. Wang Xiaoquan has said that the nature of the Internet is connected, Baidu did the user and information connection, Tencent did the user before the connection, the next need to solve is to do the user and service connection. Whether it is ordering meals, called Express, to find cleanliness, the user dial out of the basic implied by the demand for services. Whether to meet this demand, or how to expand its O2O commercial value in the future, will be "parallel" to the current "mobile internet" another big gold mine.

At present, the Giants, operators are focused on moving their core business and focus areas, such as x letters. But not consciously, mobile internet space is more than they have imagined. This time, maybe we should discuss what "mobile Internet thinking" is.