It's about adding value to the product.

Always feel that feelings should be paired with a romantic tone to emit its unique flavor, such as a vivid pursuit of the dream of a field to realize the dream of the inspirational story, accompanied by the hope of chasing, but also mixed with the pain of helplessness; As a child's memory behind the family to open the radio, and then take out the inside of the magnet, took to happy play, But did not know to destroy a radio, grew up but to this once small matter "brooding" ...

These are hidden in everyone's ordinary life feelings, let us for it. However, when these two words suddenly filled with a variety of large and small screen, and business, technology, finance and so on some nouns together, feelings are no longer so sensitive. Some people begin to cling to the things in their memory, hope to restore those classic memories, and on this basis with modern science and technology, which is based on the perceptual more a little rational "feelings."

And the word became so hot, but also thanks to the old "sell not mobile phone is feelings", when feelings into the market, to attach to some products used for sale, the use of consumer love to make money, feelings will be another matter, here do not want to discuss the so-called values of the problem, write more may become chicken soup. However, when talking about the attachment of feelings, the public should be the richest "feelings" of a sea.

Like those slogans, "The sun shines on the wall of the café, leave the mottled imprint of anticipation", "the equipment old, the environment is old, the person has the change, but our beginner still in, we will use one months time to be ready, uses the new environment and the pattern to bring your brand-new literary and artistic home" ... And so on, this series of feelings, became dozens of friends, each out of thousands of dollars, for the common ideal to come together dream trip, but just like the public café, initially look very beautiful, but the feelings attached to the business does not solve the actual market problems, or hit many people café, The beauty of the public café EHR coffee How will have to collapse?

On the reasons for the failure of the public, here no longer to repeat, but for one of the phenomenon is very interested, regardless of success or failure of the public-raised case, the public raised money is good, why always want to pull on the "no" feelings?

First, the feeling is to add value to the product

Compared to rip open your throat to sell mobile phones, before the product has not yet formed, in fact, can be seen as a product marketing of a prophase preheating. In fact, the public is supposed to be a broker and founder of the role, but now has become a lot of "feelings" of the label of the marketing form, the public as a marketing, as a whip, rather than to say that the fun is more appropriate.

For example, master of the Meat folder steamed bun, how to make their own meat folder steamed bun different from the other street shop? A product, so that consumers think that their pay is the value of things is the most important, the way of millet is craft, the way of the Demon clan is forced lattice, hammer talk feelings, before the hardware is to facilitate the comparison, and now consumers want is not 20 million pixels, but whose mobile phone to take pictures better look, To meet the needs of consumers has not only to rely on the quality of products, but also need to mobilize consumer sentiment. Therefore, a wide variety of projects to paste the feelings of the label, in fact, in order to add added value to the product, otherwise, why there are so many people to pay for the feelings of hammer phone?

Second, the feelings are actually doing precision marketing

Recently fired fiery young master raised the feelings of the incident, for the industry to discuss more may be the pattern of the public to do, and for ordinary consumers, suddenly saw such a controversial meat sandwich brand, in fact, to achieve the precision marketing. and on line 29 days of time, all raise amount to break through 10 million yuan of three fathers succeeded, but this kind of success is not accidental. Three fathers CEO Daisai said: "We hope that even if parents can not always accompany the children around, but also to provide them with constant care, we are a group of children's health and paranoid crazy father." Today we create a second kill million for children Special Air purifier for children! "So, three dads are just an air purifier, and it also establishes a mission, a responsibility and a feeling for the free breathing effort."

This is the difference between three dads and the cold experience of using traditional purifiers, feelings, from parents to children's love, and not only in raising money, but also in the realization of its precision marketing, attract those "dad and would-be dads", the user crowd is immersed in "love" of children and pregnant women. As a result, family members have become three of fathers of the fan group, the formation of a natural precision marketing.

Third, the feelings become a kind of "spiritual consumption"

The public-chip model originates from the Kickstarter and Indiegogo websites, which are positioned to establish links with financial providers for designers and other innovators to help them achieve their creative dreams.

Now, the public has become a business of selling dreams, the feelings, just let "dream" more in line with business temperament. No user will be silly to throw money to you, but they can not find the so-called "investment dream" of the door, at this time, the feelings actually become a spiritual consumption. Like the public café, not to profit for the purpose, is to provide a place for everyone to exchange, small amount of money to enter also no risk, and failure of many reasons, everyone wants to act according to their own will, no space management, by emotional distribution, everyone like a child to play house and so on. This is a coat of the masses, obviously is not simply to sell things, and become a lot of users of the spirit of consumption, not all things are cheap to sell will be someone to buy, to sell valuable things, is this truth.

Four, the feelings are for the public to raise the name

In fact, the public is completely no problem, and the feelings are irrelevant, but the premise is that your feelings to have the protection of the law. From the recent division of the young Master of the incident is not difficult to see, the fact that several founders clarified, are repeatedly mentioned in the "feelings" word, whether it is the cause of the common struggle, or a few entrepreneurial partners between the Brotherhood. The West Master incident is indeed the existence of this industry problems, the investment of the people risk tolerance and risk mismatch, but at the beginning, but by the feelings of pull strings, so that the cause of the occurrence of the cause of course, and thus sparked a few entrepreneurial partners in the tearing force war.

However, the West Master incident is only an example, can not block the trend of the public. It was said that the public is actually to the street begging beggars on the internet, here is not to discuss this statement is not, but it is a beggar, received formal training and education, with the protection of the law, is also a strong wave, just need time. Therefore, the present feeling is in the name of the public, and once the law in the future protection, this should not need.

Three cup said, "where the book Big compassion write Big feelings, all in singing the vicissitudes of voice, 擿 a wild flower from Jane." "Now it seems that this sentence is really bare why the public is always involved in the cause of feelings."