It's not too much to say that Lenovo has been doing mobile phones for operators.

Source: Internet
Author: User
Keywords Lenovo Motorola last year
Tags android app store business channel design google google + google+

Absrtact: Last year, the carrier channel in the total number of intelligent machine shipments to less than 30% from more than 60%, just presided over the January 26 Motorola return to China's launch of Liu June is very frank, he took over Lenovo MBG mobile business less than a year, this to our

"Last year, the carrier channel in the total number of smart machine shipments to less than 30% per cent from more than 60%," just presided over the January 26 Motorola return to China's launch of Liu June is very frank, he took over Lenovo MBG mobile business less than a year, "This impact on us very much."

It's not too much to say that Lenovo has been doing mobile phones for operators.

Since the 2010 repo phone business began, Lenovo has been the three major operators in the field of low-end intelligent computer partners. Liu June may not remember how many mobile phones have been launched in the years. In the interview he needs to try hard to recall, only to say the S90 "small sautéed" the name of the new machine.

and the eggplant fast biography, this is Lenovo own a Cross-platform file Transceiver tool, integrated in Moto X country line version. But Liu June has no impression of this, "I have not noticed, you are sure that the words should be."

88 Days in love.

In addition to the rapid transmission of eggplant, Lenovo's own app store instead of Google Play, with the voice of the assistant to replace Google Now. As a result, the so-called "authentic Android experience" makes people feel or taste. The restriction of policy is certainly unavoidable, but it is possible to design the Shong of users. But opening the Moto X Chinese version of the App Store is easy to feel and the Android design Shong.

This is not to blame Motorola and Lenovo's research and development team, leaving their time too hasty. According to Liu June, from the announcement of the completion of the acquisition of the 88 days, they need to increase the TD's 3G, 4G baseband, replace all the Google native services, and prepare a number of major electric platform at the same time online. At the January 26 press conference, there were problems with the presentation of voice commands and gesture recognition.

In addition, maker Studio, which supports user personalization, will be postponed until March Moto X Pro shipments.

Time is probably the most missing thing in the present. To complete the transition from a heavy channel of traditional hardware manufacturers to a new hardware company that weighs products and brands, Lenovo's debt to software, marketing, and design has to be filled back.

Motorola, which has been tuned by Google, looks like a perfect match for Lenovo. In Google's two years, Motorola transferred its production line in the Asia-Pacific region, cutting off all but the droid's product line. The new Moto X series is completely Google-flavored, whether it's jelly beans, Kat, or Lolliipop, the first time to update, the sheer Android experience. The appearance of design from the colorful to personalized customization, Google now-driven voice and environmental awareness is Moto X's unique skills.

These are the reasons why Moto X has repeatedly been rated the best Android (experience) smartphone in the U.S. media over the past two years. But Google cannot solve the problem of profitability for Motorola, whose claims of purely American manufacturing have led to managerial problems and rising costs, and Google has neither the resources nor the experience of other Android companies to support Motorola's expansion.

None of this is a problem in Lenovo, and Liu June says Lenovo's support for Motorola happens to be the channel and supply chain. Their successful experience with ThinkPad has made Motorola CEO Rick Osterloh very confident about profitability.

Who is the third largest handset maker?

The seemingly flawless "combination" of business logic also faces market tests. After entering China, Moto X's "Best Android Experience" was lost in part with Google's absence. But the hardware and design features are preserved, such as the perfect grip on the back of the curved ergonomics.

But at this time in the domestic market, is already all manufacturers are talking about design and workmanship. "This feels really tm good", Millet last year from a plus there learned.

"Maker studio such personalized customization no one company can do, including Millet", Liu June found a moto unique advantages. This is the only time he has mentioned a friend in the interview.

In the 10-month period when Lenovo finalized the acquisition of Motorola Mobility, the competitive landscape of domestic smartphone makers has become clearer. This year, Q3, about Lenovo and Millet who is the world's third-largest expert machine manufacturers debate began. Q4 end, the annual report card unfolds. Huawei 75 million units, millet 65 million. Lenovo and Motorola can still be added to the war. But according to IHS Isuppli data, if only looking at domestic sales, millet (60.8 million units) has left Lenovo (49.6 million) a body position.

Motorola's annual sales of more than 20 million units overseas compared to domestic brands still have a small advantage. But 2015 will become China's mobile phone manufacturers of the sea year, Huawei Yu shout out the overseas shipments to more than 60% of the slogan, Millet Lin put the satellite is the global shipments of 100 million units.

Unlike the Chinese firms that are trying to make brand value go up, Motorola is a natural high-end brand for many people. After Samsung got into trouble, the Android high-end smartphone market was empty. Huawei on the IFA released the Mate 7, the high distribution price of 3699 yuan. The Charm family released a 2499 yuan MX4 Pro, millet note top version will be shipped in March, the price of 3299 yuan. Lenovo also hopes to revive people's memories of Motorola, a brand that has been decadent for years, through marketing and promotion.

Who's going to pay for 3299?

Motorola Asia-Pacific PR manager Si Xuan became the most high-profile person in the meeting before Motorola's return to China, where he took a photo with Motorola fans in each of the audience areas. In the past few years, whether it's Motorola's Moto, Google's Moto or Lenovo's Moto, the Si Xuan has been active on social networks, interacting with fans, teasing friends and being affectionately called "Uncle".

Another Motorola enthusiast, "Monkey Dabao", a physician at a third-class Qingdao hospital, has been active on Weibo as the most famous Moto X user, and this "Motorola folk advocate" can even interact directly with Motorola's highest level.

But the two men's Twitter followers were added to 200,000, about One-fiftieth of Lei and Luo. Lenovo executives, such as Liu June, opened the microblog two months ago, saying he was shocked by the enthusiasm of his fans. Yang's micro-Bobby opened one weeks early, both of them in the January 26 press conference that "Motorola is my first love."

But the age of the mobile phone is too far away, and the users who have experienced Motorola brilliance in the RAZR era should have been 30 years old. Those in mobile phone QQ and QQ space to snap up the red meter mobile phone users on this indifferent. What's more, let them pay 1000 more for the story. Monkey Po said on Weibo,

"Moto X to want to sell in China good, a Chinese characteristics of the Recruit: Price set at 2499, no goods, and then less bulk cargo, let others rob, rob to grab the fire." ”

This is a joke, of course, but the second day of the Motorola conference is just 2299 yuan Millet note of the starting time, but also instant sales. Motorola is not the whole of Lenovo. The three versions of Moto X set aside 1000 yuan below and 2000 to 3,000 yuan between the two price ranges, which is Lenovo's region, but also the most competitive area of domestic mobile phone competition.

"The global smartphone market is fiercely competitive, and China may be the most intense," said Rick Osterloh, who has a clear understanding that "when we return to China, we see ourselves as challengers".

Yes, 88 days of Love is over, Lenovo and Motorola will soon find out what the "marriage" really needs both sides to pay.

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