It's only a matter of time before the "hot" consumption of mobile phones

Mobile phone card consumption quietly "hot" wen/Wangton in Shanghai, can use mobile phone "swipe" to pay the place, is from the earliest Starbucks, McDonald's, quietly extended to large supermarkets, high-end department stores, and even various types of public transport.　　With the inconvenience of recharge, terminal need to be customized, less use places such as "short plate" gradually dissolved, "brush mobile phone" consumption of the popularization, is only a matter of time. Mobile phone operators to facilitate the lifting of mobile phone card, many people have heard, it can make their own mobile phones in the public transport, Subway, Starbucks, McDonald's or supermarket convenience store POS machine easy to swipe consumption. In Japan, about 10 million people each month in the convenience store, vending machines and other places to brush mobile phone consumption, buy comics, eat ramen ...　　Young people in Japan have been accustomed to using mobile phone card in small consumption, instead of change and other advantages, adapt to fast-paced urban life, operators are the most favored business. In fact, in the domestic, mobile phone card is not a novelty. 2006, Shanghai Pudong Eight partners have taken the lead in cooperation with operators, the introduction of mobile phone card testing applications.　　In the following years, telecom operators spared no effort to introduce the mobile phone card function into all aspects of people's lives, Nanjing Road, the first department store, a corner of the whole family supermarket can brush mobile phone consumption, even if the real boss of the meat of the fresh moon cakes, can be paid to buy with mobile phones. In bringing convenience at the same time, a lot of deterred consumers reflect, mobile phone card also has a lot of inconvenience. For example, "originally mobile phone card by bus is quite convenient things, but did not think that, but also to buy customized mobile phones, spend so much money, only to buy back a little convenience, not cost-effective!" "Every recharge must run to the business hall, the internet can not charge, the bank card can not be charged, even convenience stores can not buy a recharge card." Hundreds of yuan all of a sudden ran out of money, in order to recharge the special run a trip.　　"All kinds of inconvenience, so that the development of mobile phone card has become a" haircut Tiaozi Ituge ", operators positive, ordinary people calm. "Short board" gradually resolved it is understood that the demand for consumers, Shanghai's three major telecom operators have been actively improved, new mobile phone payment will be more humane.　　A new way of life with a mobile phone without a wallet is not necessarily difficult to achieve. Take Shanghai Telecom and Shanghai Mobile to provide mobile payment scheme, two are using innovative "whole card scheme", will be mobile phone payment chip, SIM card (or UIM card) and other applications are set on a card.　　In other words, their mobile phone as long as a simple change to a SIM card (or UIM card), that can immediately become a card with the function of the terminal. In addition, its "aerial trap" mode also solves the inconvenience of recharge.　　In simple terms, users simply operate on the phone, just click on the screen a few times, you can complete from the "mobile payment account" to the "mobile wallet" recharge, and "mobile wallet" is usually used by users of mobile phone card account. For example, "mobile wallet" is like the usual with the change bag around, a card can pay, no password, and "mobile payment account" is equivalent to a virtual safe, by a number of password securityToiletries。　　The relationship between them is, "0 wallet" when the money is used up, "safe" can be any time and anywhere to transfer part of the amount to "0 wallet", both safe and flexible.　　At the same time, "mobile payment account" also supports a variety of recharge methods to facilitate the people for their recharge. "Chicken or Egg first" As for consumer concerns another major problem, now in Shanghai, how many consumer sites can support mobile phone card? The answer to this question is interesting: it's a question of "chicken first, or egg first".　　With the increase in consumer groups, businesses will be actively welcome, the two promote each other, "Consumer brush mobile phone" This market, there is hope for bigger. Currently in Shanghai, with the successful operation of the Expo mobile phone ticket, Shanghai mobile "mobile wallet" service has been opened in Shanghai, all 11 rail line stations have been put into use, each station has not less than two units to provide "mobile wallet" card stop machine; Meanwhile, "mobile wallet" in McDonald's, taste thousand ramen noodles, Starbucks and other fashion consumer businesses are also quickly cloth points. Industry insiders believe that fast food, supermarket convenience stores and other consumer places to pay the efficiency requirements are very high, mobile phone card can greatly speed up the checkout, as long as someone to use, business nature is to raise their hands in favor.　　Last summer, 21 stores in the Lotus supermarket officially launched mobile "mobile wallet" payment services, showing the huge appeal of mobile phone payments to the retail industry. In Shanghai Telecom, another operator, its flagship "Wing payment" service since its launch last year has been in the Nanjing Road pedestrian street of the New World, Baoda, Old Phoenix Xiang, first food, Maochang glasses, Hong Yi Square and other well-known businesses put into use, at the same time, "wing payment" support Business list also includes "A tea sit", "the Family　　"and other chain merchants. Shanghai mobile related Personage said, at present operators are trying to cultivate common people's usage habits, such as last year's World Expo during the mobile phone tickets is the best example, no paper tickets, as long as a brush mobile phone can enter the Expo Park, so many expo visitors feel new novelty. Shanghai Telecom "Wing payment" related to the responsible person also said, is planning in some telecom business Hall to add a coffee, tea, such as vending machines, price concessions, the purpose is to allow users to feel the convenience of mobile phone card. At the same time, for "Wing payment" a series of promotional and promotional activities are also actively planning, soon to be launched, "preferential margin will be very strong!"　　The owner said.　　Tips on which places to accept mobile phone card consumption bus system Shanghai Unicom launched mobile payment services and bus card binding, all the public transport card can use the site-rail transit, buses, taxis, and even ferries and other places, Unicom's mobile phone payment can be "card."　　The mobile phone payment service in Shanghai, also known as "mobile wallet", is currently available at all stations along the 11 rail lines in Shanghai. Convenience stores and fashion consumer sites mobile payment services in Shanghai are currently entering Starbucks coffee, Essie, Haagen-Dazs, McDonald's, and goodGermany convenient, convenient, family convenience, Xisto convenient, Watson's all stores.　　Shanghai Telecom's mobile payment service is also known as "wing Payment", has been in a tea sitting and the family to facilitate the launch.　　Department stores retail and old Shanghai Telecom's "wing pay" on the Nanjing Road in the New World, Baoda, Feng Xiang, the first food, Maochang glasses, Hong-Yi Plaza and other consumer sites have been opened for use. Shanghai mobile "mobile wallet" business can be in the farming supermarket 12 stores, BU Bee Lotus Supermarket 21 stores use.