Japanese enterprises to cooperate and share large data, see recruit and dismantle the targeted development of goods

Today's market is no longer a single, resource sharing and profits of the common win is the trend. Recently, many enterprises in Japan to cooperate, through the sharing of large data, analysis of consumer online shopping habits and search roll, thus "see Recruit and recruit", targeted development of commodities.

Japan's Yahoo and office supplies online company Askul will collaborate with major food and commodity manufacturers in the area of commodity development with large data, "Nikkei Chinese online reported January 27. Will be with the company (P&G) Japanese legal person and Ajinomoto, and other 12 companies to resolve the consumer online purchases of goods and retrieval records. This will help develop new products that meet specific customer preferences and life scenes. The relevant enterprises will develop the best-selling goods across the barriers of competition.

The Institute "Lohaco EC Marketing Lab" will be set up in Askul company in late February. Some 50 marketing executives from Japan, Kao, King's paper, day-Qing food and Calbee and other commodity manufacturers, who operate the shampoo brand "Rexroth", will join.

Japan's Yahoo and Askul will provide 40 kinds of data, such as "Lohaco" purchase records and information on multiple products at the same time as consumers operate the Web site. The data will be analyzed in conjunction with the buyer's characteristics, purchase of stores, opinions and expectations, etc.

will also use Yahoo to retrieve the data of the website in the future. will be from 50 million per month of users and 7.5 billion search keywords every year to analyze the consumer on the Internet consumer trends, and so correctly speculated that consumers ' hobbies.

For example, in the season of hay fever, if the "Child" and "mask" the number of words retrieved increased, you can learn that the demand for trumpet masks will increase. Consumers may get new products developed based on the data they retrieve.

The person in charge of the business will bring the results back to their respective companies and then use them to develop new products. Because enterprises in the same industry can share analytic data, the research and development speed will be accelerated compared with the large data.

In the net buys the enterprise, the movement which the big data is utilized to develop the commodity is expanding unceasingly. Amazon Japan last year teamed up with Apple to sell tomato juice. Rakuten, which has large purchases of data, may also take action in the future. It is expected that the cooperation of food, commodity manufacturers and network enterprises will be further expanded in the context of increasingly difficult to produce best-selling goods.

It is reported that large data to give platform services to provide information support, and service landing also conducive to the effective data is constantly collected, the formation of data circulation, that is, "snowball effect." It can be said that large data is not a part of the electrical business platform of a product composition or business areas, large data is the entire electrical business future development of the basic resources and advantages of the embodiment.

In the past, because of the technology, methods, industry characteristics, the Internet through the large amount of data absorbed on the line has brought short-term processing space, and directly from the offline mode to obtain data sources of the cost and mode is not mature. But you know, the market's largest data source is always online, the essence of e-commerce is through electronic means to serve the traditional business processes, to help them reduce costs and improve efficiency. Therefore, if we can directly establish the data acquisition interface channel, and no longer rely solely on online data as a source is a key link. At the same time, the data collected from the line to the center, the resulting analytical data will feed line, bring more accurate value. The product display of Internet electric business platform is still the electronic characteristic, but the landing of data source will be greatly promoted.