Jia Yue Pavilion at the scene of the Director of Music Conference

Jia Yue Pavilion at the scene of the Director of Music Conference

March 11 Noon News, music as Chairman Jia Yue Pavilion recently in the music as the internal director of the General Assembly speech said, le see will establish two sets of parallel organizational structure: management-oriented organizational structure and project-oriented organizational structure, in order to eliminate the hilltop doctrine, office politics, departmental walls and other phenomena, these phenomena have seriously affected the music vision.

The following is the full speech of Jia Yue Pavilion at the general Meeting:

Fellow students:

This year, the theme of our Director General's meeting is: the future of ecological run-off, synergy to produce fusion.

Around this topic, we are gathered here to fully explore and understand why we should do the industrial chain vertical integration of the music of the ecological, how to better through the ecological synergy, play the fusion effect.

Below, I come through 4 questions, let everybody better understand company strategy, also hope each director can fully comprehend, carry out to full.

First: What is the nature of le-vision ecology? Why do we have to do ecology?

We create "platform + content + Terminal + Application" of the music of the ecological, its essence is the vertical integration of industrial chain. Vertical integration is more in line with the needs of users in the Internet era and the trend of economic development, representing advanced productivity. The significance is: First, is really can create the ultimate experience for users of products and services, to create maximum value for users; second, it can break the frontier of innovation and bridge the gap of innovation, third, promote the synergy of various links, triggering chemical reactions; Finally, open the joint industry chain partners on all links to create greater social, Economic value.

Will China's internet be carved up by existing giants or will it continue to rise to new powers? My answer is the latter, because the essence of the Internet is innovation and subversion!

Looking back on the development of Le Vision, we have been different from the giant's horizontal integration, and adhere to do the vertical integration of industrial chain, and has begun to take shape. Le view of the industry chain vertically integrated network video, electricity quotient, film production distribution, intelligent terminals, application market and many other fields and industries. Among them, the music vision network has been stable long video industry first, integrated video industry second, the promotion of the first three film companies in China, the year is expected to hit the industry first, the music video TV launched each of the Super TV has become the user's favorite "explosion", beat the old domestic and foreign color TV brand to become the monthly sales champion.

Second: Which areas should be vertically integrated?

A lot of people have asked me such a question, what kind of areas do we have in the vertical integration of the le-vision ecology?

My answer is: Others do bad, we do! Others did not do, we do!

le-Vision Ecology is an open closed-loop ecosystem. Open, is the extension of growth, refers to users, partners can participate in it; closed-loop is an endogenous growth, refers to a set of self-circulation system, each link synergy, promote each other. As long as can meet the needs and interests of users, give full play to the ecological value of music, others do not good, or others do not want to do, we can do after a full assessment.

Any commodity, is to meet the user a demand for the product, we create Super TV, is to follow the needs of users, the good content of easy to push to the user. Can say, the user all pain point, is our innovation direction. The transformation of the Internet for traditional industries will be the engine of social and economic take-off. Our mission is to constantly change people's Internet lifestyle, through continuous innovation, constantly subversion, to create the ultimate experience of the "platform + content + Terminal + Application" Vertical integration of the complete ecosystem! Create high-quality Music fans life Circle!

More than 100 years ago, Joseph Schumpeter, an Austrian American economist, proposed "creative destruction", and now a more popular term is subversive innovation, in fact ça. The process of economic innovation is the "creative destruction process" that changes the economic structure. Economic innovation constantly optimizes the economic structure from the inside, breaking the old structure and creating new structure. This competition is not simply reflected in price competition, but the new goods, technology, new supply and demand, new value relationship, is the cost or quality of the decisive advantage of competition, this competition is not the profit margin of existing enterprises and production, but their foundation and life.

Third: Why is ecological synergy related to the joy of life and death?

2013, we continue to "subversion", the video super TV has indeed made a change in the traditional television industry, but also triggered a large number of Internet peers from product imitation upgrade to pattern imitation, making the current competition more intense. The whole industry competition has been from point to point of competition, upgraded to chain to chain, ecological competition for ecology. The success or failure of music depends on the life and death of music, which is the key to the future.

Each link of the le-Vision ecology is a chain with the end and the end, and any broken link may lead to the collapse of the ecology. We have created a super TV, but if the cloud platform problems, it can not be transmitted to the user, and then a good combination of soft and hard, super TV are only furnishings; we demand exuberant, but if the capacity is not up to meet the needs of users, but also talk about subversion? If we do not keep up with logistics, sell more TV, but not to the user's hands, it will be a disaster. If our content and multi-screen operating experience can not meet the needs of users, buy TV users can not really experience the ultimate product. Therefore, the ecology of any one link problems, will inevitably affect the operation of other plates, so the ecological synergy to become the key to the ecological success or failure, can be said to be "a proud, a loss of all", the 4 architecture, 9 big engine, is an organic whole, any one engine failure, may cause undesirable ripple effect.

Four: Why do we need eco-organization?

The previous 3 questions and answers, I hope that we can recognize the music from the heart of the ecological model, there is a unified consensus, from a strategic point of view the importance of ecology and synergy. And how to fall, how to implement, is really about our life and death, determine our future. To this, my answer is to build an ecological organization, to establish ecological business processes and work mechanisms, to establish a user-centred cultural values, to establish an effective target assessment and incentive system, to establish a sense of synergy.

In the past, although we are doing eco-type business, organizational structure is specialized division of labor, which led to the business chain of the students on the music of the ecological only glimpse, and do not say whether there is synergy, pure from the operational level is not feasible. There are, of course, more intolerable aspects of hilltop, office politics, and departmental walls, which are the shackles that seriously affect our progress. Therefore, we must make a thorough organizational change to build an ecological organization that matches the eco-type business.

What is an eco-organization like? No one has seen it, nor have I seen it, but we have to innovate our organizational structure as well as creating an eco-business. Who says a company's organizational structure can only be one? Who says it's important to report at a level? We have to break the inherent understanding of the organizational structure, so that the organizational structure to adapt to our music vision ecology.

We will establish two parallel organization structure: Management organization structure and project type organization structure.

Management Organizational structure: we should be flat, cross management. Flat, as the name suggests, we should try to reduce the reporting level, so that communication smoother, decision-making path shorter, thus greatly improve efficiency. Cross-management means that each of us, the future is no longer only a leader, the responsibility of the job is no longer only a line of business. On one hand, the invisible barrier formed by the reporting relationship between the business will be broken, the synergy is easier, on the other hand, for the personal growth of the staff, it will be developed into a multi-skill compound talents by the single professional talents.

Project-oriented organizational structure: we want to achieve grid, result-oriented. Grid, fuzzy superior and subordinate boundaries, so that all staff in a large organization system, quickly find the need for support and coordination of personnel, efficient operation, help break the hierarchy, empower grass-roots staff, and thus greatly promote the coordination of the objectives. The result-oriented, embodies our consistent principle of resolute and faith.

Everyone here is a department or division manager, we must be fully aware that the creation of eco-type organization, is a huge operational changes, it is difficult to speak. If our internal organization does not change, it will not be able to sustain subversion and innovation. I hope that every manager and his team can be fully prepared psychologically and in action.

Le Vision will innovate organizational theory, subversion from the beginning, every manager must change their own, and constantly improve the synergy, management skills, co-ordination and learning ability.