Jiapin Network to join Macy's to emphasize the customer experience

Breakthrough bottlenecks, change strategy recently, Jiapin network announced that the results of the enhanced cooperation with Macy's will be launched in June. Jiapin Network will change the original limited to a single mode of sale, multi-brand sales will be auxiliary, and Macy's own brand new products will become the main, Jiapin network will become the Macy's sales in China on the Line mall, still retain the brand of Jiapin network. It also means that Lionel Messi will test the water in China's electric business, and that it has not been confirmed that it is in control. Adjustment at the same time, Jiapin network Yang Peifeng resigned as CEO, he said he will also as a consultant for the Jiapin network to provide more help, and blunt new management team will be to the net to inject fresh blood and more advanced business philosophy, this is a good way to the development of Jiapin network. Jiapin network insiders also revealed that the current Jiapin network staff has not been affected, on the contrary, are actively preparing for the new business model, and the future of the network of Jiapin business model will be combined with offline, emphasizing customer experience as the focus. Channel for the king, enhanced experience according to the Wealth Quality Research Institute's 2012 China Luxury report, China's local luxury-goods dealers first appeared in 2000, after a few years of ups and downs, of which 46% of the sites put low posture sales of cheap goods, but also in order to reduce costs and lay off downsizing, Even some web site mismanagement directly shut down. According to the head of the business Department of Jiapin Network, the consumer's online shopping habits have also been analyzed accordingly. Due to the problems encountered in the luxury goods dealers, on the one hand, Chinese users have not yet formed a habit of online shopping, and the authenticity of the goods have doubts, and the international first-line brands will not easily choose China's electric business cooperation, brand image is the important reason they consider. The domestic electric dealer sells the luxury goods also from the agent obtains the sale channel, or through the overseas purchase form, but as the luxury electricity dealer if wants to contend with the entity shop, the price is the main superiority, but the present situation does not see the strong superiority. On the other hand, consumers who have the luxury ability to buy do not care about commodity prices, their focus is on the enjoyment of a sense of honor and a first-class customer experience. So Jiapin network in the future on the one hand to increase the intensity of the channel, and Macy's brand will open a new door for Chinese consumers. In the customer experience, will take the line under the parallel way, so that consumers close to the observation of goods, to dispel the buyer of the product genuine doubt. The development of VIP service experience, in the future may be for the purchase of more consumers, Jiapin network will be provided to foreign Macy's personally selected goods, and a fashion to buy their own personal fashion advisory services.