Jinshan Network CEO Fu: Fight dad also need their own hard

December 22 Afternoon News, today by the tiger sniffing nets hosted the "Tiger Smell f&m Innovation Festival" in the National Convention Center. Jinshan Network CEO Fu published a "hard to fight the age of the need for their own tough" keynote speech, and revealed that the third quarter of this year's mobile-end products Worldwide cumulative download volume of more than 400 million. (Yunxi)

The following is a transcript of the speech:

Fu: Hello everyone, I am fu, I did a speech in the middle of this year, called the internet "spell Daddy era is a better entrepreneurial age", at that time caused some reaction in the industry. Of course, every day in the comments to scold me, with ethics to attack me, I think dad is actually just a symbol of resources, but also a visualization of the argument, it has nothing to do with ethics. Because in today's Internet more and more began to appear the center of some trends, phenomena, like Alipay did the balance treasure after, it is difficult to make a balance treasure, like a micro-letter after the difficult to have dealings. The emergence of each center in fact means its difficult problem, this is a very very realistic thing, we can go to ignore it, but firmly do not avoid it, if we avoid it, we will be misguided.

Your father is your resource, the most important thing is that you have to hard, hard enough, even if you have a very well-known father, but if you are's, there will also be prison, even if you are a quack, your father may also because you go in, the key or look at their own. For a company to spell dad, they tend to be weak, so how can you find a road to success? This is actually the biggest practice I've had in three years.

In the afternoon, Sogou Wang Xiaoquan should have a speech, Wang Xiaoquan probably worked ten years, today suddenly let everyone very attention. When I met him that day, he was not happy, I said why? He said you know, the numbers are starting to play the window with us again. I say, brother finally your turn. I said, in the course of three years their window is usually only Jinshan, you finally on top, I can take a break. In fact, Sogou is a very typical example, it is not easy in this environment. I have a saying called "Variable Company", when several centers began to appear competition, the original at the edge of some companies suddenly began to become important, in fact, this three years, Jinshan has been this way. We cut through the edges and began to keep cutting into the edges of our competitors, starting from one of the most despised places.

Mention Jinshan, we may all think Jinshan is very tall company, Jinshan not only large, but also hard, but in fact three years ago when Jinshan Network was established, we are faced with very many problems, at that time, Jinshan poison PA installed only 50,000 per day, Jinshan security of the entire line of products only 360 of the more than 10 users. At that time can be the combination of cattle and jinshan security, internal and internal problems, we are 70 of people's entrepreneurial team, to integrate more than 400 people's team, we have a number of issues before, one of the most typical one is when you cut into the security market, in the end is to do first guard or antivirus? Although we all have two products at that time, we must choose a point of opportunity that we can find.

Well-known reasons, I and 360 have a very unclear past, and because of this, I have a good understanding of the 360 architecture. I know 360 security guard is a strong user reputation products, although I am very clear about the Guardian product details, but we decided to choose at that time in the security market appears to have been marginalized products, is antivirus. This is a very important strategic decision that we made after the merger of the year, and the strategic decision actually determines all the efforts we have made in the next three years. I remember at that time I summed up a word, called zaguomaitie do poison Pa. Due to the emergence of 360 security guards, in fact, the PC security is divided into two markets: a market called the Guardian Market, a call antivirus market. As the Guardian function of the Guardian health checkup, loophole repair, garbage clean-up, users use more and more, but then the Jinshan network, regardless of research and development personnel, the number of users, financial situation, all aspects and our opponents in fact there is no way to compare. Although sometimes will come out scold two voice, but that is strong strong momentum, in fact, we know we and competitors have a huge gap, so we decided to hit him not to see the edge of the market. We know that 360 antivirus is promoted by 360 security guards, not by Word-of-mouth spread products. In the industry, due to the company all the strength to do what appears to have been marginalized products, it makes us into the world's first pure cloud to kill soft, but also made the world's first online purchase dare to compensate antivirus products. As long as the use of Jinshan poison PA, if the internet is a rip-off, we can pay cash, the highest pay 48360 yuan, we do not associate with this number. In addition, you can not be poisoned while watching the film. We all know that when the new film, the teacher, even if the antivirus software hints poisonous, also can not resist the general desire of the user fire. This time kill it, but let the user safely look, we are also the first to launch Ann this function.

What is the result of such a differentiated or marginalized strategy? We can look at the published data: Our users have grown 7 times times more in three years. When I took over the Jinshan network, the Golden Hill Poison Bully Day is active under 8 million, each month to 300,000 to 500,000 speed down. In just two years, this year Q3 Jinshan poison PA's active users have risen to nearly 50 million. Jinshan Network of the full range of products active more than 50 million, monthly active in the PC side more than 150 million. Also, our PC-side user size was only 360 from 2010 to 1/10, catching up to 360 of 1/3. In other words, the PC end user size has reached 1/3 Qihoo.

Every night, I look forward to a thing is the tiger's stock high, up to 10 billion, I just divided by 3, the heart is very happy. When it comes to fighting a seemingly powerful competitor, its strength doesn't mean you're weak, and sometimes you might take the industry a lot bigger. So use a natural mindset to look at such a thing.

From another point of view, it is because we have adopted the strategy of marginalization, so we have an alliance with Tencent. As we all know, Tencent is our shareholder, but any big company, he still do not want to give the core business all to you this son do, he still want to be done by his own son. We choose products that look marginal, and we can forge a good strategic alliance with Tencent to help the industry create value and gain more value in addition to its competitors. So, from the edge, I think it is the age of the era for us these resources are relatively scarce for the company to do first, must not from its central area to do. Even if the center of the big company is impacted, I have not seen the success, such as search, Pat, Baidu Hi. So there is no Internet domain that can win by chasing strategies, unless your opponents make a big mistake, I hardly ever see them.

In these three years, we may not know that our income is also highly increased, and the annual income growth rate exceeds 120%. At that time I announced the merger of Jinshan poison PA free, we ask you what to do after the income? I said I don't know, I said in three years I don't want to know. After three years, our income in the past two years to more than 120% of the annual growth rate, our income has exceeded Jinshan poison PA charge The highest income of more than 3 times times. Our revenue scale has crossed the list of some companies that have been on the internet before. So, as long as you can have a marginal strategy, you can bring a good result.

Of course, we also know that the mobile Internet is coming, and one of my saddest things is that when I'm just starting to do something, I'm going to do something else. This has happened a lot in my career and this is a new beginning for me. So what should be done in the mobile internet era, in addition to cutting edge? To find the power of a single point of demolition. In a small enough position to invest enough resources to build a commanding position, from quantitative change to qualitative changes, if there is an image of metaphor, I feel more like the nature of the Internet play, more like the diamond-making approach. That is, in front of a large piece of carbon that looks ordinary, to achieve high temperature, high pressure at a point, and then persevere, it suddenly becomes a diamond, dazzling. We have to find our own breakthroughs at a single point, find our footing on a single point, and invest in a way that no one else can put into it, and you may find a different opportunity.

I can come up with a chance to share with you today.

There has been no industry hype in the year, no mention of the number of critical users we're moving. Because, we are afraid of our old opponents to anger, so we have to lead for some time. Today, we are in a regional market leading, it is possible to expand from the regional market to the full market, the product is called Clean Master. The first is published overseas, the release even the Chinese do not know, the release did not appear like today is widely recognized by the concept of security so hot, we use the concept of cleaning, so it is the edge of the market.

I want to do a live investigation, whose cell phone has a virus? Raise your hand if you have a virus? who has a cell phone that doesn't have enough space? This is another practice from the previous marginal market began to slowly become the central market. After repeated research and discussion, we feel that today's safety on mobile phones is not a public demand. It is a pseudo proposition, it is only a few large companies under their own insecurity and the subject of the subject. Today, whether it is Baidu, Tencent, or 360, in the mobile phone security publicity I think is essentially a deviation from the user needs. And I think, the mobile phone memory is not enough to cause Android phone cards, space is not enough to take photos is the user's core needs. We tried to launch the product abroad at the end of last year, and the growth of the product was explosive. Now the global cumulative download has more than one billion, in the United States is the largest tool software, while in the United States Google Play list is the fifth. I usually go to the United States when the meeting is always very happy to say that the phone out for everyone to see the list, I said this is our. Not only that, this product ranked among the top 10 in dozens of countries, with 3 million users scoring for us in Google Play, which is very difficult data. In the October Global report released by AppAnnie, we ranked fifth in the global Google Play download list, with the top 4 being Big Mac companies and the Big Mac. Among them, the micro-letter October in the global promotion situation in the world to download the number 13th, and we commented on more than 3 million. You know, among the more than million comments, we scored the highest score, 4.8 points. If you really pay attention to Google Play will know that all user ratings are a star of the user to cast up, 3 million users to 4.8 stars is not easy. If there is a 1-star rating, there will be more than 20 5-star evaluations to offset. So, this is the choice that the global user makes, also prove our product quality at this point is enough competitive. This June, the product was found in China, changed to Chinese version, we found that the Chinese version of the evaluation is also very good, so we in July this year to re-enter the Chinese market, from the edge of the U.S. market began to kill into the Chinese market. We found this on pea pods. We can take out mobile phones at any time, there is no PS signs, we like the number of 7857 people do not like 245 people, competitors like 5435 people do not like 3919 people, you can look at each comment, we in a very small point on, But to pry the user's true love.

At this point, I can also tell you a more unexpected data, we all agree that the Kingsoft network has been under 360 suppression for the past three years, but the fact that we are outside China today is more than 100 times times the number of overseas users, we have in the mobile end of the user plate has made a very big achievement. Well, when you get these results, as a company with less resources than your dad and your competitor, you have to make a judgment that the edge is not going to be the center, and if it becomes a center, all your efforts are in vain, and this is a question of trends.

I believe that the internationalization of Chinese Internet companies is the next big wave. I believe that there are more than 3,000 companies in China who want to publish their products overseas. I also believe that micro-letter, Taobao, Baidu not only want to become China's internet companies, but also to become the world's internet companies. I think that the globalization of Chinese Internet companies will turn from the edge to the center, which I have felt more and more strongly in the last year. We aspire to be a global publisher of Google's best app publishers. This data is from the Qihoo 360 earnings from the data, April time 360 cumulative download volume of the external release is 408 million, as of the third quarter of this year we mobile end of the global cumulative download more than 400 million, at the same time, the last two quarters of our mobile end of the new download installation is far more than 360.

From the PC end of 360 of 1/10 hard to catch up to 1/3, in the new trend before we choose the marginalized international market, with a year to invest in almost all the power we can devote, so that we have enough users in the international market, and now again in the Chinese market to promote. I believe that in the near future, we will have the opportunity to really open up a larger market, and it is possible to lead more partners to create a global world. So I believe that as a variable company, not only now to hard, the future is even harder.