Jinshan Software CEO interpretation of re-entrepreneurship: Mobile Internet is a breakthrough

Every reporter Wu Wenkun from Beijing by the industry as "the most adventurous scientist CEO" Zhanghongjiang (Micro Bo) in the career development process many times voluntarily choose "Shunt", which in the industry is quite rare. Zhanghongjiang, a multimedia researcher, was one of Microsoft's founders, and then founded Microsoft's Asia Engineering Institute. Prior to this, he worked for Hewlett-Packard (micro-blogging) laboratory, as research director.　　Since October 2011, his resume has added another-Jinshan software CEO. "I like to look at something from scratch, from small to large. April 6, Zhanghongjiang to "Daily economic news" reporter (hereinafter referred to as NBD) bare the mentality of the past six months. This is his first time after the Golden Hill to receive exclusive media interview. Under the leadership of Zhanghongjiang, Jinshan, a veteran it enterprise, has further deepened its strategy of transforming the Internet.　　For the development strategy of Jinshan, Zhanghongjiang for the first time in-depth analysis.　　Hope to push Jinshan faster change NBD: As one of the founders of Microsoft, why will the transformation and choose Jinshan? Zhanghongjiang: With my personality, for 5 years on one thing, and when it works, it's time to look for the next area.　　The reason why choose Jinshan, is lei (Micro bo) (Jinshan Software chairman) found me, I think this opportunity is very good, hit. NBD: Lei Looking for you, you thought for 3 months, whether confidence is insufficient?　　Now has been serving for 5 months, do you think Jinshan is the right choice? Zhanghongjiang: My most hesitant place is whether I can let Jinshan success. But to Jinshan 5 months later, feeling better than expected.　　When I first came to Jinshan, I had 60% confidence, now at least 90%.　　NBD: Where does the growth in confidence come from? Zhanghongjiang: Nowadays, it is very difficult to find a high-tech enterprise with ten years of experience in the development of programmers, and still do the program, this is a very important treasure Jinshan. What we need to do is turn these into the new wealth of the internet age and transform Cheng Jinshan's competitiveness. Before I came, Jinshan had begun to shift in this way, and I hoped that the transition would be quicker. Jinshan now culture is to start again, start again.　　Jinshan has the foundation to make the whole transition very easy.　　Mobile Internet is a breach NBD: Jinshan in 2011 has proposed the strategy of the transition to the Internet, can not be very clear in the outside world, what do you think of it? Zhanghongjiang: If we look at the Internet as a technology, or a pure application, then you will find that the business of Jinshan is too large, it seems difficult to go to the Internet. Today, the Internet has become a basic architecture.　　For Jinshan, we have to put all of its software and services, from the traditional model to completely put online and user direct interaction, the overall extension to the Internet and mobile Internet.　　NBD: Can you elaborate on the transformation strategy of Jinshan in the game, security, office of the three large business embodiment? Zhanghongjiang: None of these three blocks is not internet. Security business aspect in my coming to the companyBefore, Jinshan's security business had been transformed, using the Internet model to operate, such as our clients, from the past to download 100 trillion of the poison PA engine into today's cloud killing; WPS is also moving to the mobile internet, although WPS is mostly on the PC side of the application, but the user Update method has been completely internet　　Network games are internet products, in addition to the client online games, this year we will soon release the first web game, the second half will have a series of mobile games released.　　NBD: This February, Jinshan set up "Jin Shanyun", Jinshan fast disk and T-Disk merged into the core business of Jin Shanyun, you concurrently Jin Shanyun CEO, can specifically talk about Jinshan cloud development considerations? Zhanghongjiang: Cloud storage is an inevitable trend in place of local storage for clients. The reason why we set up Jin Shanyun This company is that the service of our products will become more and more internet, and all products need cloud support. Jinshan does not want to draw the pie very big, but step into.　　Cloud services are now being made ubiquitous by partnering with a range of vendors.　　NBD: How does the other business of Jinshan combine with Jinshan cloud and develop on this basis? Zhanghongjiang: Our services are available to our users, and they can also be made available to other vendors. Cloud storage is our first entry point and there will be a series of entry points in the future. Jinshan Poison PA Cloud Antivirus needs back-end cloud computing platform; When the net swims from the traditional client net to become the webpage game, the handset game, also needs the cloud support. The wpsoffice of mobile phones also need cloud storage services. Cloud storage support is common and can also support private.　　For example, WPS Most of the toll users are enterprises, enterprise customers need private cloud services, can be shared within the enterprise.　　How much does the nbd:2012 plan invest in the Internet transformation? Zhanghongjiang: Our investment in mobile internet research this year is on cloud storage, which is at least 3 times times the last year. This year, most of the research and development money in the gaming department is spent on 5 big games to be released, but the new input is entirely in web games and mobile games.　　On the security side, all the new business is on the Internet. 2012, Jinshan in the cloud storage no profit indicators, in addition to the game, we emphasize is the number of users, this is completely the Internet model. Now Jin Shanyun is a start-up investment period, we have to do products, to pull users, to deep.　　In the process of Internet transformation in the new business, at least 3-5 years regardless of profit.　　Jinshan will adhere to MBO NBD: We see, Jinshan Network, West Mountain and other Jinshan software under the several major business has been completed MBO (Manager acquisition), Jinshan will adhere to this way, can introduce the next process?　　Zhanghongjiang: The basic model of MBO is that Jinshan will take out a large percentage of the company's shares by the management team to buy, so that everyone in the team to become the company's shareholders, really into it. The idea of MBO is actually very simple, that is, to regain the entrepreneurial culture, not only throughMBO will be the team to start again, more importantly in the process of combing the business, combing the team. Perhaps some people do not agree with our transformational values and will automatically leave the team. But the resulting team is more lean, more powerful and more clearly targeted.　　MBO is the driving force of employee incentive on the road of Jinshan re venture, so we will stick to MBO. At the end of last year WPS also introduced MBO, now the entire team has been using MBO to operate the way.　　Our new business starts with entrepreneurial models, such as Jin Shanyun, which stabilizes the core and backbone with entrepreneurial partners.　　NBD: Jinshan Home Show is to do world-class software companies, how to achieve this goal? Zhanghongjiang: We talked about MBO just now, talking about the new venture, talking about the transformation of the Internet, all this is actually hope that the Golden Hill to inject fresh vitality, so that the company can go up the stairs. We are very glad that Jinshan in the traditional software industry is the only remaining and listed.　　But whether a company is great, not whether it can be listed, but whether it can seize the opportunity, and use these opportunities to continuously sublimation, realize the leap. (Intern Guo Mengyi contributed to this article)