Jiuxian Network CEO Shang Dialogue Lang-Ping: the interaction with consumers will be the future of alcoholic electronics

January 5, Beijing Network Business 2013 years will be held in Changping, Beijing. "Maintaining good interaction with consumers will be a huge opportunity for future wine dealers," he said. The famous economist Lang Ping in the Roundtable dialogue with Jiuxian CEO Shang said.

Shang said that liquor dealers is an important supplement to the wine retail channels, but will not become the mainstream channel for 3-5 years, is expected to account for 5%-8% of the liquor retail market share.

In this respect, Lang-Ping said that with the consumption upgrade, liquor dealers will have greater opportunities in the future. Jiuxian Network as the largest wine in the electricity business, this trend will be more obvious. Traditional wine enterprises to choose and Jiuxian network cooperation, through the Jiuxian network mature platform access, to target customers to convey brand image, and consumers have emotional contact. With the elements of the Jiuxian network to increase interaction with consumers, this way, will bring huge traffic and clicks. Wine electronic commerce will usher in a good opportunity for development.

Lang-Ping believes that the e-commerce of liquor is the main trend of future industry development. Recently, Taobao announced the 2012 network deal 1 trillion yuan. E-commerce is changing traditional consumption habits.

and online liquor, catering to the trend of network consumption, creating an interactive marketing model. Liquor Enterprises Traditional marketing model focused on the distribution chain of enterprises and distributors, terminals, consumers in the distribution channels with the enterprise contact is limited to the end of the indirect contact, and manufacturers almost no direct communication.

And the electric dealer will manufacturers, operators and consumers closely linked together. For example, Jiuxian network, the marketing channels in the central plains of the three members of different links to provide a common exchange and interaction platform. Interaction with consumers has become a new place for enterprises to create value.

Shang said that the Jiuxian network provides a new business capability, that is, consumers can with enterprises, operators to form a variety of common experience opportunities and conditions. This opportunity allows consumption to express their needs in experiential interaction, so that enterprises and consumers can finally be integrated together. For example, consumers can freely in the interaction of their own products, prices, promotional attitude. Interaction with consumers to create customer satisfaction, in the electric business platform, the winery to become synchronized with the end of the organization.

Shang said that the Jiuxian network advocates the spirit of the new electric quotient of "wide knot of good fortune, win the Future". Jiuxian network with a more broad perspective for the wine brands to build a platform to create opportunities. For example, Jiuxian network through the homepage of the popular wine text chain, official website first screen activities, Guenter screen, banner publicity and a series of promotional support, as well as high-frequency promotions, dialogue activities to obtain consumer interaction. This digital marketing model has become the traditional wine enterprises in the market promotion of the forces. Through online interaction with consumers and brand promotion, the Jiuxian network will interact and line up the interaction between the company to create traffic and clicks.

According to the China E-commerce Research Center data show that 2011 wine online shopping market transaction size of less than 2 billion yuan, and in 2012, the size of the transaction was significantly increased, is expected to reach 3.8 billion yuan, 2013 may be a breakthrough of 6 billion. Liquor industry in the past more than 10 years of high-speed development, but also faced with the traditional channel costs are high, the brand of regional competition is increasingly fierce, a large number of customers by the Power channel diversion and other great pressure. The industry has a view that in the next 10 years, the consumer will occupy the traditional wine industry about 50% of the market share.

2013 Beijing Network Business Annual meeting, the industry is widely known as the "network business Gold Rush meeting." 5th morning of the Summit of the Forum to "Make Money network Business" as the theme, the famous economist Lang-Ping, Alibaba Group vice President Liang Chunxiao, Jiuxian Net CEO Shang, puppy Electrical Chairman Tan Chong, the chairman of the oil pan, the president of the Korean clothing House CEO Chong, Antarctic Chairman Zhang Yuxiang, etc. About the future of China's E-commerce brand development path. "China's manufacturing industry has to change at the lowest end of the industrial chain, the low profit situation, must strive for the high profit link in the industrial chain, but the emerging electronic commerce is one way out; the real e-commerce goal is to get pricing power, a really good e-commerce enterprise, the focus is to integrate all the links efficiently. ”