Juiceup:80 after the beauty of the sale of detoxification fruit juice

Juiceup is the two-returnee girls joined together to create a new detox fruit juice brand. Users through Juiceup's official website or micro-letter after a single, Juiceup will make 6 bottles of fresh squeezed fruit and vegetable juice, and in the day through the cold chain logistics to the user's doorstep. Founder and CEO Nie Jingjing is a detox control ", she graduated from Renmin University of China, in Australia to master, became a detox enthusiasts. In addition to regularly drinking fruit and vegetable juices to detoxify, Nie Jingjing has tried a lot of fresh detox methods and even flown around the world to experience detox therapy courses. When he was an MBA at the Chinese University of Hong Kong, Nie Jingjing met the same Ningyu who were interested in detoxification. After returning home, they work in the financial company, the pressure is huge, junk food, stay up late work overtime, sports insufficiency becomes the normal life, puffiness, Dropsy, Blain Blain, Morpheus is poor, mood is anxious and so on the symptom along with it come, at that time I all very dislike oneself, very anxious to change the Remember to drink in foreign regularly detox fruit and vegetable juice, but not at home, decided to squeeze themselves, Nie Jingjing said. Initially, they went to the fresh supermarket every weekend to buy back a large number of vegetables, fruits, a mess after the squeeze out 6 cups of colorful fruit juice to drink, the body was purified feeling very good. The bigger surprise is that after a few weeks, friends and family see them looking better, and they are eager to try out this fresh juice detox. Nie Jingjing began thinking that it might be possible to make detox juice more professional and more people enjoy the easy pleasure of detoxification. Light break food detoxification drinks in Europe, the United States, Hong Kong and other place are very popular, currently in the International Blueprint, Suja, Organice Avenue, Genie, Punch, bejuiced and other famous brands. Nie Jingjing carefully studied their business model and development path, among them, Suja's founder in the kitchen to squeeze the first juice to drink the experience and she is very similar to her, which makes her full of confidence, coupled with her knowledge of detoxification and the detox lifestyle obsession, I believe that in the country to do the detox fruit juice, must be I can do the best. "In January 2014, they first found an Australian professional dietitian who formulated the formula for Juiceup. Then buy juice making equipment. After comparing a variety of methods, juiceup from the United States imported cold pressure equipment, cold pressure is the internationally recognized advanced squeeze process, compared to the juice it will not destroy the nutrients inside the fruit, but because it is relatively high-tech and expensive, domestic use is not much. After a bit of trouble equipment in place, they began to look for food suppliers around the world, and demand raw materials through fair trade, and organic certification. In raw material management, Nie Jingjing hope to ensure fresh fruit juice as the first principle, a lot of fruit for a week although not bad, but is not the best state, not the best detoxification effect. Juiceup Daily statistics on the next day to make fruit juice required by the number of ingredients, all ingredients are required in 2-3 days to run out-to ensure this, you can not buy too much. At present, the JuIceup the number of orders per day in hundred single, purchase volume is relatively small, so Nie Jingjing Frankly, temporarily unable to get the lowest purchase price, but in order to ensure the freshness of the product, Juiceup insisted that the amount of a purchase at a certain limit, because avocado, beet head, kale and other food raw materials are pure imported food , wasting a pound will cost dozens of dollars--more expensive than a lot of purchases. With the rapid increase of the number of daily orders in Juiceup, the purchase cost and production cost can be optimized and lowered. Juiceup provides users with two detox cycle options: It can be consumed once a week, one day, or one months for three consecutive days. Juiceup's Australian nutritionist believes that users can choose according to their own physique and eating habits, and for a long time, two kinds of detoxification frequency can bring ideal detoxification effect. After months of marketing, Nie Jingjing found that both of the detox cycles attracted a large number of loyal fans. A set of Juiceup detox fruit juice Total 6 bottles. Users at different times of the day, according to the recommendations of the Juiceup 6 bottles of fruit juice all drank, no longer eat other food, in order to achieve the body detoxification, holiday purposes. Suppose the user intends to detox in Thursday, then need to 12 o'clock noon in the Juiceup official website or the micro-letter public number of orders, Juiceup will start in the morning of Wednesday juice production, and in the afternoon with green environmental protection bag Good fruit juice, by the professional cold chain courier door-to-door. Weight loss is juiceup detoxification fruit juice One of the efficacy, but lose weight is not Juiceup's intentions. Nie Jingjing still wants users to focus on detoxification. If our clients are expected to lose weight, we need to revise our promotional orientation. "Before the venture, Nie Jingjing and Ningyu had served as investment banks and commercial banks, and Juiceup's first customers naturally began to expand from the financial circle. Early in the business, models and photographers are too expensive, Nie Jingjing has personally played for the product as a model photo. At present, Juiceup has hundreds of repeat purchase rate of a very high loyal customers. With the improvement of product and team, Juiceup has shifted the focus of work to new products development and marketing. Because the team is young and dares to keep trying, social media marketing in the mobile Internet is small and productive. For example, in the World Cup during the micro-letter and micro-blog launched a quiz in the second runner-up fruit juice marketing activities. What new products and marketing ideas do the team have in the future? Let's wait and see.