July China Group purchase turnover of nearly 7 billion rings increased 17%

Absrtact: Recently, the domestic group buying navigation website Group 800 issued "July 2014 China Group Purchase Market Statistics Report" (hereinafter referred to as "the report"). According to the "Report" Statistics, July Group buy three data and then innovative high turnover approaching 7 billion yuan, up to 6.95 billion yuan, the chain growth of 17

Recently, the domestic group buying navigation website Group 800 issued "July 2014 China Group Buy Market Statistics Report" (hereinafter referred to as "Report"). According to the "Report" Statistics, July Group buy "three data" and then innovative high-turnover approximation of 7 billion yuan, up to 6.95 billion yuan, the chain growth of 17%, year-on-year growth of 1.3 times times, the number of the first group broke billion, up to 110 million people, the chain growth of 16%, year-on-year growth of 1.2 times times; The number of sales group reached 1.189 millionth, the chain growth of 1%, the year-on-year increase of 1.5 times times.

Group buy "Red July" as scheduled and to

Group 800 statistical data shows that almost every July, the group buy market growth is the year ahead. The report shows that in July 2011, group Purchase monthly turnover rate of 34.2%, the highest for the year, July 2012 is 16.2%, second to March 18.5%; July 2013 to 16.1%, second only to the August of 21.8%; Group buying turnover was also the highest increase in the first 7 months.

Group 800 "Report" Analysis, group buying in the calendar year has been "red July" phenomenon--every July, group buying all the data will usher in a substantial growth, mainly due to enter the July, group buying generally entered the "peak season", on the one hand, the demand for group buying users began to increase, catering parties, film blockbusters and so on are also in the same, On the other hand, the site is also to increase the promotional efforts for the second half of the performance "speed" Sprint lay a good foundation.

Monthly purchase number of the first broken "billion"

According to the Regiment 800 "report", in July group buying data, particularly noteworthy is that the monthly purchase number of the first break "billion", to 110 million--from October 2011 to July 2013 up to 21 months of time, the purchase of monthly buy people have been in the "40 million people" wandering, Since July 2013, the development of group purchase user size "bottleneck" was completely broken, almost to the monthly "10 million" speed to achieve rapid growth.

In this respect, analysts, group buying monthly purchase number of growth, means that the group buying industry gradually across the past by increasing the amount of group order to maintain the heat of the era. The increase in the number of buyers on the one hand can reflect the business value of group buying and influence gradually get more people's recognition, on the other hand for the further development of group buying injected a fresh strength, for further development and to the local life services in the field of expansion laid a solid foundation.