Justforyou: Overseas Custom Electric Dealer's play

Broken words: 3.15 that day only sent a picture, thank you for your support and encouragement. A friend suggested that I write a few more overseas electric dealers are trying to do, I try to compile some good trends or practice to you.　　Today I chose a c2b topic that I hope will be useful to you. SOURCE/internet retailer Compiled/Liu Qi Chad Hartvigson is the founder and CEO of Prep Sportswear, who has been selling customized shirts, hats and shorts over the past decade and has summed up a lot of experience: for example, He knows that the source of corporate profits is the new will of current consumers, to attach personal identification (color, number, etc.) to a variety of goods; he knows that the increase in official website construction, on-demand production and operation technology and other inputs, can effectively resist the competition copy; he knows consumers want personalized products to be delivered as soon as possible,　　So his goal is to deliver every order within 5th. More importantly, you need to know the importance of "Say no" for customization.　　For example, there is a running shoe brand that wants Prep sportswear to sell a range of professional garments designed from a special fabric, but it adds to the risk of a product line being stylish and inventory, and ultimately the two sides are not cooperating. The rise of online shopping seems to allow consumers to have unlimited choice, but the development of customized electricity dealers depends on a good limit, so as to avoid inventory risk or understand how much the company needs to put the manpower in the product design. "Many consumers don't have much creativity, so we have to try to make customization simpler."　　"Hartvigson said.　　One issue that is being hotly discussed is how far customization can go, and many investors worry that the customized market is limited because it needs to change the way users buy, which is too different from the electronic quotient of a standard product. It takes a lot of work to do what the experts call True (true) or Pure (pure) customization, for example, from suitly.com custom consumers need to upload their own body measurements to get their shirts right. According to the 2012 Internet retail 500 rankings, 31.6% of the listed retailers to provide product customization, and the 5001~1000 strong list also accounted for 15.4%. "The large-scale production lines born of the industrial Revolution do not support one-to-one product manufacturing, and one-on-one product customization is relatively expensive, which is why the market has not responded strongly."　　Sucharita, vice president of Forrseter Research, said. However, some leading custom retailers are already showing the charm of the model.　　CafePress's net-customized revenue in 2011 is expected to reach $175.4 million trillion, compared with 2010 's increase in sales of 37%,spreadshirt in 2011, to $19.9 million trillion. Moosejaw Mountaineering is aAn outdoor sports apparel retailer that offers mass customization, he began last year to offer custom jackets for online shoppers and customers heading to Wild things retail outlets, where shop assistants can provide services through a "Product Configurator" utility on the ipad. "We think this is the trend of the future.　　"Company CEO Eoin Coerford did not disclose the impact of the new tool on sales, but he said some team consumers like the ski team, began to try to customize the appropriate personalized products." This tool is developed by fluid company, it displays the product picture can rotate 360 degrees, through the Product option button on the right side of the picture, the consumer can choose material, color, zipper, thread and pocket etc. specific coefficient from a basic clothing, can request to add the pattern or other personalized function. At the same time, each option provides relevant information such as the appropriate weather conditions for a particular fabric to ensure that consumers choose the appropriate products.　　In addition, each option corresponds to a price, and when the customer finally completes all the options, the system displays the price of each subdivision option and the overall price. Consumers can also share with their friends by using the snapshot feature to send emails, text messages, or social networking messages.　　This is a very important function, because many customers lack of confidence in their ability to customize, need to get the advice of friends before the purchase of support. Wild Things's CEO, ED Schmults, said the 31-Year-old company would eventually sell only customised products, effectively reducing inventory risk and accurately meeting consumer demand.　　But there are still many challenges to this bright future, and if wild things offers consumers too complicated a choice, they may end up buying nothing. For example, generally, according to the number of colors available and the fabric situation, the jacket supplier will generally provide 10 kinds of colors to the shopper, Schmults still feel a little more.　　At the same time, the company used on-demand customization tools cost 100,000 dollars a year, in addition to product updates, but also need to do a lot of development. Suitly.com, the company's CEO Matthew Krizsan, a company that established about 7 months of men's suits, shirts, jackets and trousers, said that although they could provide customers with more suitable products and the right online price,　　But the biggest challenge is that you have to convince them to take the time and effort to measure. For example, how to get the customer to use the tape measure, and then spend 10 minutes with the help of a friend to complete about 14 body measurements to complete a shirt customization. To strengthen the training, suitly.com also placed a special video on the official website for consumers to learn to measure.　　In addition, shoppers need to configure some small details on their clothes, such as what type of sleeves, neckline and cuffs. Suitly will receive daily 1~10 orders to reach the Thai factory,And in the local search for appropriate raw materials, and to be deployed in the local production and quality control personnel.　　Krizsan says he needs a one-year test and overseas travel to get all the participants to adapt to the process.　　Krizsan said that the network service customization to achieve a perfect fit, there is still a long way to go, "We are limited by the current measurement, to make changes, in the future to find some new methods, such as three-dimensional imaging and body measurement solutions." Some retailers can extend custom services to more expensive areas, such as gemvara.com, a jewellery-maker, whose products have an average price of 1000 dollars. Consumers can design their own jewellery on the Gemvara and choose the right gemstone material.　　The key to the sales of custom dealers is the user interface, which must be comfortable for consumers, not the inability to deal with complex interfaces and options. Convenient customer service is becoming more and more important, Gemvara.com offers free customer calls, encourages users to call, or chats and emails together to discuss their designs. Gemvara.com said 24/7 services were important and extended the product return period from 30 days to 101 days.　　Gemvara chief executive Lauzon said these ways helped to boost user loyalty, "knowing that 80% of customers have never bought jewellery on the internet before." Regardless of the future of the custom dealer, it now appears that the best personalized custom retailer needs to figure out how many options are available to the user, and to enhance the user's confidence in customizing its own product.