Kaboodle tens of millions of dollars in acquisitions and the growth of social commerce in China

"Iris News" August 10 morning News in Wednesday, Hearst company----Global Fashion Publishing Group, owned Marie Claire, Cosmopolitan and Esquire magazine, announced the acquisition of Kaboodle, a combination of community and shopping network companies. The amount of the transaction is not disclosed. Kaboodle, however, had completed a round of 10 million dollars in funding. The amount of the deal should be increased several times.

Exclusive: Community Shopping Network Kaboodle to be purchased or tens of millions of USD

Kaboodle is a shopping bookmark core community, members can comment on the products, cytopathic list is also a http://www.aliyun.com/zixun/aggregation/7239. HTML "> Interesting things, but the beginning of the origin from Thisnext, domestic to this is called" plagiarism ", foreign called" Reference. " In short, it is a very promising site, there should have been two rounds of investment. Kaboodle, Thisnext, Stylefeeder, ProductWiki are all the websites that I've always focused on social commerce (Social Commerce or Shopping), all of which have their own characteristics and, above all, represent the direction of future business.

Foreign social business development time is not long, once in Shell business, Thisnext also almost at the same time start, but today there is a big difference. Foreign compared to the environment is better, so the new form of the business community has received great attention, there are some sites have been financing, and Kaboodle was acquired, indicating that this mode has been recognized by people. In fact, I never thought that the process of entrepreneurship is wrong, but not enough to prepare, and today's development, also fully verified that we have been judged, the attention of several social business demo has gradually been successful.

Social commerce is likely to be a trend for future business, after all, if the business model is only taobao such mode, then the market development is not mature, even if Taobao a single large, but also should be supplemented and coordinated with the mode appears, and with the separation of market segments, it can be derived more valuable, more in-depth service , such as 3 C, digital, apparel, cosmetics, sports and so on.

And for the development of domestic social business, is still far in the primary level: the ants through several revisions, formed today's all-inclusive products, but the road continues; The monster solves the user-driven, but faces the commercial, the financing pressure, still is in the difficult move; 5 spray is when the shell fell out, is to do it, I do not know how to move forward, the compass is also a new practitioner, with their ideas, the same face is uncertain tomorrow; The future is bright, the road is tortuous, pioneers always face opportunities and challenges, pioneers will become martyrs. I think every practitioner has their own thinking about this mode, but in China, one thing can be successful, not idea so simple, especially in business, then means that resources, no resources entrepreneurs often go to the end for others to do wedding clothes.

Many people know this is the trend, but willing to test the water is very few people, Kaboodle's acquisition should be said a social business development horn, I believe that the future road will gradually clear, the future will be clearer. But for China's socialized business entrepreneurs, if they want to develop at least a few conditions:

1. Making a feature product does not attract users to enter the death penalty directly.

2. Tapping into market segments is often helpful to a number of interest groups, meaning that there are many outlets for the future.

3. Looking for a commercial foothold, no commercial resources, to consider cooperation with business resources integration, and constantly to this side, the future of the product may be facing the business how valuable.

4. When it comes to financing, resources are more important than money, and resources mean the speed and height of growth, but only if the product is better.

5. If the business model is advertising, then the test is the ability to expand advertising, if the consideration of data mining, analysis of behavior sales reports, at least currently no one is willing to try, the report turned into cash is too low. Model to be reliable, this ability is called the reliable.

I think for such a field, the future value is very high, but who can walk through no one dares to try the process, after a certain period of accumulation, to obtain a certain extraordinary. Success in this field is only a matter of time, product model, business model is recognized process, but this must be the "left" of the process of the king.