Kai-Fu Lee teaches you how to use Weibo

Innovation changes The Times, Weibo changes life. 无论你是平民大众，还是社会名流，在这个神奇的产品影响下，都可能在不经意间成为了同一类人：微博控!你定位过自己的微博吗?如何写微博的自我介绍?如何写好微博的140字?如何增加微博的粉丝?最佳发微博时间是?最佳发微博频率是?

What kind of project would you vote for if the innovation factory is going to invest in microblogging based applications?

Kai-fu Lee: micro-Blog Application I will be most optimistic: 1 E-commerce and O2O (online to offline) promotion, 2 to help traditional enterprises more in-depth understanding, mining user needs, 3 social games (but must find ways to use the two-way game, because people like to play games with friends, Not willing to play games with fans), 4 tool-type products that can be loved by the public.

How to use Weibo properly?

Kai-fu Lee: 1 Don't just use Weibo to see gossip, socializing, games. Weibo is a good learning tool and allows you to add a teacher by clicking "Focus". 2 Do not be silent, do not dive. This is a great opportunity for the silent public to sound. Even a "forwarding" is one of the mechanisms of the wisdom of the masses. 3 Learn to write well, the positive impact on others is a sacred thing.

What is the purpose of Kai-fu Lee writing books?

Kai-fu Lee: 1 To increase influence, positive impact on society and others, to help promote the concept I want to promote, etc. 2) as soon as possible to enable more people to use, can consolidate the platform, let it more vitality. A near-real-name microblogging, with personal reputation endorsement of the forwarding mechanism, can gather the wisdom of the masses, so that more people see those worthy of attention, need to pay attention to information.

Micro Blog: Change Everything how does Weibo change everything?

Kai-Fu Lee: Weibo changes everything, because Weibo is the best 1 spread platform: viral reputation forwarding = the wisdom of the masses, 2 anti-counterfeiting platform: Let real people tell the truth, 3 rights protection mechanism: let silent most of the forwarding attention bring power, 4 portal replacement, 5 Branding: A brand that has been created by real people is the most dynamic, 6 paparazzi watch, 7 best social platform; I have made a lot of friends here.

What is the biggest difference between Sina Weibo and Twitter?

Kai-fu Lee: 1 Twitter speaks short, more is the newspaper status, micro-blog spoke long, can become a micro-media; 2 Twitter earlier, the business model is relatively sound, but also become a micro Bo can learn the object, 3 microblogging has embedded multimedia, more in line with Chinese habits, Twitter is all text and links, It feels more like a foreign geek.

How to do efficient work planning and time management?

Kai-fu Lee: 1 know how your time is spent. 2 Learn to use time debris and "dead time". 3 Prioritize the day in the morning, do it in this order, and ask yourself to finish the most important three things this day. 4 Apply 80%-20% principle. People who use the most efficient time to do the most need to focus on things.

The number of tweets is 140, what is the algorithm based on?

Kai-fu Lee: Can not be big, the young people's attention is limited, too many words a look long someone jumped. 140 words are perfect for Chinese. In fact, 140 words in Chinese than Twitter on the 140 characters in English can describe a lot more (about 4-5 times). 140 words is enough to describe any one concept.

How to condense 140 words of Weibo?

Kai-fu Lee: Condensed a point of view to 140 words is really a good training: teach us how to speak with emphasis, how to use 1, 2, 3, 4 to let our ideas more orderly, let us more logical, let us less use meaningless rhetoric. There are more suggestions in my book.

What do you need to pay attention to using Weibo as a propaganda platform?

Kai-fu Lee: 1 when beginning to write Weibo, do not send "advertising" the nature of the microblog. 2 wording as far as possible not too direct, as far as possible with clever embedding techniques. 3 Not too often, do not write too much boastful content. 4 The best "advertising" itself is valuable to everyone, or we are concerned about, like to see. 5 in the premise of not wasting everyone's time, can "by the way" to promote the things you want to push.