Kindle fire start next spring or upgrade hardware

The Kindle Fire is expected to use it against Apple's ipad lead: The New York Times web page writes today that Amazon's Kindle Fire, as a market-looking tablet, did not get popular acclaim from users at first, but attracted a lot of criticism. The following is the full text of the article: a lot of the many early adopters, Amazon's push for Kindle Fire has not been too successful. The most dissatisfied buyer even simply packaged the tablet computer for return. The most common problems include: no external volume control buttons; it's easy to accidentally hit a switch; a web page loads too long; the product has no privacy protection, and someone who gets the machine can immediately know what you've done; the touchscreen is often unresponsive and sometimes even completely ineffective. Amazon's web site is flooded with user complaints, and the report released last week by Jakob Nielsen, an American user interface expert, confirmed the user's displeasure, saying the product's experience was disappointing. Execution He also warns that the Kindle's fire screen is particularly hard to use for users whose fingers are not thin enough. I feel that fire will become a failed product. Nielsen Norman Group, a consultancy, said in an interview that I do not recommend buying this product. The loss of sales for some products is enough to push them directly to the brink of desperation, Apple Newton, Ford Edsel, new Coca-Cola and McDonald's brand Hamburg has been in a similar predicament before. But many retailers and tech companies will say to you that underestimating Amazon is absolutely foolish. Amazon sees the Kindle as a key to the future of its digital business and is willing to sell it at a loss in return for market share. Once the dominant position is established, the company will make money by selling digital movies, books and music. However, its primary task is to increase the penetration rate of such equipment. Selling it to tens of millions of of users at ultra-low prices will certainly help. If Apple introduced the tablet into the mainstream, then Amazon's credit is to make the price of such products affordable. Improved products Amazon says the Kindle Fire is the most successful product ever launched by the company, but it has nothing to do with the enthusiasm of the market: Amazon has not released fire sales and has never disclosed the Kindle's performance. The company also said it would produce more fire to meet strong market demand. But at the same time, Amazon admits it is trying to improve its products. In less than two weeks, we have launched the Kindle Fire upgrade package. Dru Hedna, a spokeswoman for Amazon, said. The new system not only improves performance and multi-touch capabilities, but also provides users with options to help them edit their most recent list of activities. Husbands no longer have to worry about browsing the dating site in the guise of "Angry Birds".Found by his wife. Although Amazon declined to comment, it was reported that the company would soon be upgrading its hardware – probably next spring. This may be the last chance for Amazon, said Nelson: "If you fail again, fire will be submerged in history." Despite Amazon's silence, analysts estimate that the company will sell 3 million to 5 million fire this quarter and has so far not adjusted its forecasts. Amazon's huge investment in tablets has even cut its investment in Kindle e-readers, cutting prices, and selling it at 79 of dollars through physical retailers such as Best Buy and Wal-Mart. According to analysts, if the same profit margin for Apple, the basic version of the Kindle may be priced at 180 dollars. According to the US market research firm ISUPPLI, the Kindle cost of $79 is $84, which does not include research and development and logistics costs, as well as discounts offered to third-party retailers. If all factors are taken into account, Amazon may lose $20 trillion in selling a 79-dollar Kindle E-reader for every third party retailer, such as Best Buy. For most hardware manufacturers, this is tantamount to suicide. But once the user starts using the device, the loss is halted and the consumer starts. User ratings What else can you do with the Kindle? Andrew Lasville Andrew Rassweiler, senior director of the Isuppli dismantling service, said nothing could be done. Unless you plan to read a lot of books, it is a useless product. But fire's role is far more than e-readers, and the product is actually not as good as the first generation Kindle. More than One-third of the 4,500 users who commented on Amazon's fire page gave negative reviews, namely Samsung or lower ratings. On Amazon's ipad page, the proportion of users who give Samsung and the following ratings is only 2.22%. The first Kindle's share was only 11%. It should be noted, however, that some ipad users are buying the product from retailers rather than from Apple's official channels, so it may be the retailer who really resents them. For the first Kindle, because it has been sold for 4 years, the product has an advantage in terms of comments (up to 34,000) and visibility. Many fire early users buy this product, from two factors, one is trust, the other is hype. Shockingly, even some of the users who gave Fire a star were only regretting, not angry. One user commented on the way to write an open letter to Amazon CEO Bezos, who wrote: "I've spent thousands of of dollars on your excellent website." I have a first generation Kindle and I like it very much. When someone asked me why I already have an ipad to buyFire, I said, it's just to support your work, and I'm sure Amazon won't mess it up. But the user now recommends others not to consider fire and buy the ipad directly. Disagree with a growing number of users commenting on the Amazon site, Gene Munster, Piper Jaffray analyst at the US investment bank, also began tracking the trend. He said the five-star rating had fallen slightly since November 18, down from 50% to 47%. One-star evaluation was basically stable, about 13%. I had expected the situation to be even worse. Munster said. Early buyers are usually the most critical, he adds. He expects prices to save fire. Compared to the entry-level ipad's 499 dollar price, Fire's $199 will provide Amazon with more leverage to stand out from the second-tier products. But Nielsen holds a different view. He thinks the 7-inch fire performed well when displaying sites optimized for small mobile devices, but the results would be much worse if you were to display pages optimized for a 10-inch tablet. He wrote in the report: "It's like putting someone in number 10th into a number 7th, it's definitely not good." If you want to display a desktop site, the effect is more miserable. Yes, it only sells 199 dollars, but so what? But he also said the product was not useless: the shopping experience on the Amazon site was very fluid. If it's a conspiracy theory, I'd say Amazon intentionally did a bad job of browsing the web, preventing users from shopping on their competitors ' websites. Nelson said. (Ding Macro)