King.com: Game localization for Japanese and Korean players

Users in North America like games, but the http://www.aliyun.com/zixun/aggregation/8572.html "> free gaming market is really the most popular in Japan and Korea."

Developer King.com announced plans to localize Candy Crush saga and Bubble Witch saga two games for Japanese and Korean players. The social guessing game is currently available on both the Facebook,ios and Android platforms. King.com will debut the Asian version of the two games at the App Store and Google Play.

The developer has released Candy Crush Saga in Hong Kong, a region that has more than 1 million active users in the game today.

"We have been watching the Asian market for some time and now think it is the best time to localize our games to Japanese and Korean players," king.com CEO Riccardo Zacconi said in a statement. "We are very satisfied with the performance of Candy Crush saga in Hong Kong, and one-seventh of Hong Kong people are playing".

"There are so many players in both markets," said King.com CMO Alex Dale, "Japan and South Korea are the two of the world's three largest Android mobile markets, and mobile gaming has been a great help for king.com growth, and most of our current traffic is from these areas".

When asked if King.com would be targeting these markets in future releases, Dale said the company would take a wait-and-see attitude.

"This is our first localized attempt on the Japanese and Korean markets," Dale said, "and we want to start by releasing Bubble Witch Saga and Candy Crush saga two games."

Although American players are uncertain about the future of free games, it is clear that the free models of China, Japan and Korea are already very mature and popular. This is a huge market that no distributor will miss.