Kirin Network CEO Shang: Mobile gaming cross-platform will start from cultural integration

Investment sector September 4 News, the Qing Branch group sponsored the "Second China Mobile Internet investment and Financing Summit" held in Beijing, the picture is the CEO of Kirin Network.

The following is a transcript of the speech:

Moderator: Here is the third session today, the movement of the movement behind the rise of mobile games, very happy to invite to the general manager of the Qing branch, the executive vice president of the Qing group, Mr. Yes, as the Chairman of this special session, he joined the Qing group in 2010, he has more than ten years of High-tech Entrepreneurial experience, 1999 founded Micro-technology As an angel investor, he completed his investment in the well-known classified information website net in 2005, he was appraised as pioneering star by Tsinghua Science Park, and also a member of Tsinghua Entrepreneur Association. Welcome to the third session of the guests.

Yes: When it comes to mobile internet, many friends will consider the trend of the future, some doubt the future of mobile Internet is a big direction, there is no good profit space? Today, I see everyone here, a lot of games big old month income are tens of millions, today are making money companies sitting here.

I was with another friend the day before yesterday is the founder of the first echelon of the industry, his company valuation is also billion dollars, he has a lot of worries about the future, although today is very lucrative, mobile Internet game is very much competition. Today, many of the games in the big old, because today can have a good communication, first or usual, please introduce yourself briefly.

Shang: Kirin network is more from the network game Genghis Khan, including movie mask Two, in fact, Kirin network in three years ago put forward a three-screen integration concept, mobile phone screen, PC screen, as well as film and TV screen, the film is just out, we have not seen the product of Kirin network mobile products.

Shang: In fact, I have always been yellow total users, light and heavy taste may be the market stage needs of different games, such as mobile games at the beginning of contact with the crowd is North Canton Deep, to accept a slight game desire stronger. The two or three-line city walk will increase the degree of interest in heavy games.

We do online games, Genghis Khan itself is a heavy taste of the game, this with our own good relationship, relative to our good at relatively heavy, digging some depth of things. Mild games are not easy to do, and the coverage will be particularly large when done. Mild games are not easy to build, and it's hard to break up. Regardless of the severity of the need for a relative experience accumulation, if from the global perspective, China is easy to market a heavy taste of the game manufacturers.

Shang: We play games, content itself to change with the market, in fact, Kirin network to do things particularly slow, we each catch the tail of the game, Genghis Khan is relatively late, now the first online game has not officially launched, we are ready to launch, we have a kingdom of heaven before the end of this year was launched, Also more in line with the characteristics of our own heavy taste, we have been convinced that content to be a little later, a little slower, and then the product to do a good job, will certainly be able to make money.

Which money is more important from an investor? The network game Everybody says the listed company is more, one is the game content development, the network game operation mostly by the Internet Laistalles control, the content is another aspect. This piece of profit also has cut. As if moving this piece of profit cutting more fragmented, mobile phone manufacturers like Apple, as well as millet, as well as operators, China Mobile, Unicom. So many cases, feel now see not very clear which link to make money, with Hu always we do this side of the game, with the Net Dragon company Liu is always a classmate, different personalities, when chatting with each other will envy each other. The character earns different money, the content certainly can make the money, but earns how many really does not know. The above three layers are considered platform, which platform can finally hold the user flow, content also had to serve him, this is difficult to say, for us can only grope, before the end of this year can be on a "golden knife bridegroom" mobile phone games, did not hold too much profit pursuit, mainly to cooperate with you to see which link can help us, Relatively better at doing content, just miss doing online games day, development and operation are earned.

Shang: 3 million USD 10, or cast VC, or cast Angel, and finally there are series of products, for VC behavior to do the best interpretation.

Yes: Speaking of the game there is a topic, is how to copy a successful game to another platform, the success of the page transfer to the hands of the trip, they each platform characteristics are different, but also include the proportion and pay ratio are different, in Android users, The willingness to pay is one-tenth of the iphone's value. I would like to ask everyone here how to see the game Cross-platform promotion development?

Shang: In fact, we would like to cross the border especially like Cross-platform, if mentioned mobile game Cross-platform, Houle three have specific advantages, automatic turn operation has a specific type of game operation, in the operation of mobile phones and PCs do not have too complex operation, like the operation of the type of game will be a lot of trouble. We are thinking about whether we can through the cultural aspects of cross-border and integration, for example, we are in the online game of Genghis Khan, the film called Lou, is already in Xinjiang to shoot. The phone is called Golden Knife bridegroom, technology certainly is not a technology, the team also has no condition is a team. But we hope that Wu always they, the company itself can change a train of thought, I think might as well use this entrepreneurial team to do a cultural integration. It is not said that this technology is unchanged, but people this subject has not changed over the years, we are more want to put this kind of game culture, including this film culture, three-screen unity is also said this. Online games do not play TV, in fact, we hope that this culture can do an integration, technology to always use the new, we do online games animation game not to invest too much, but a game, that game is particularly good, a lot of operators are in the start of Rob us.

For us is a cross-platform, in fact, is to do a cultural integration, as if there is nothing to tangle.

Shang: We were supposed to be a cultural integration, and Chingko to vote for us.

Yes: Today this forum views more diverse, no matter how to cross the platform, or in the heavy game and clear game how to balance, we all have their own views. I also hope that all of you here today will be able to achieve better success in the future gaming industry.