Korean Clothing House CEO Chong: The Internet opened the entity shop do not normal

March 14 News, the well-known network of its own brand of Korean clothing House CEO Chong to billion power network revealed that the Internet brand Open Shop is "a typical quick success", Internet brands and traditional brand "gene is not the same", the Internet brand opened entity shop if "do not normal".

Chong that, the Internet brand Open entity shop, is due to encounter electric business cold winter, "be forced to deformation of the action" is under pressure "huangbuzelu" choice. "The internet itself, there are some potential to be dug, not to dig water, and then change places." ”

Since then, Chong reiterated this view in the microblog, said "Internet brand to go forward, can not go back", and with a performance backwards cartoon pictures, triggering a heated discussion in the industry.

The CEO of Han Chong Weibo

Industry discussion

Some insiders said, "very much agree" Chong view. A traditional well-known women's brand electric dealer responsible for the power network, "the traditional brand to do online tuition fees, Internet brands do offline also to pay." ”

However, there are still people in the industry, said the "open entity shop very reliable", some netizens questioned "why the Internet brand can not open the entity shop?" Do you think you can do this online? ”

A traditional fashion retail senior personage thinks "The Double line river is the trend, but is premature." "Internet brands in the" internal refinement of the operation has not been to the extreme before the following line will be more than under the line brand test hydro-power business risk. ”