Large data settled CRM CLOUDCC speed up market layout

IoT, cloud computing, mobile Internet, mobile phone, Tablet PC, PC and a variety of intelligent devices are becoming the data source of CRM system. With the increase of data entry port, CRM database is becoming larger and bigger. With the advent of large data age, how to effectively manage and use these large data and transform it into valuable information is becoming an important strategic consideration for CRM manufacturers.

In the face of strong data, whether Ufida, Kingdee [micro Bo] These traditional software service providers, such as Salesforce.com, SAP, cloudcc.com These online CRM vendors are actively exploring this industry trends, and actively use their own advantages to speed up the layout, to seize the market opportunities.

IDC pointed out that large data applications in the 2013 will go into the traditional industry, and CRM will drive the Business analysis application market rapid growth. For companies, the most important value of large data is precision marketing. To achieve precision marketing, we must through CRM to break the traditional marketing management structure, to achieve customer-centric management model, to obtain enough historical information, the fastest, most satisfied, to maximize the satisfaction of customer demand, enhance communication and interaction with customers, excellent staff can directly face customers, Analyze and master customer demand trends, timely feedback the contradiction between demand and enterprise products or services, provide management with adjustment and decision-making basis, and forecast future trends.

Ideal fullness, realistic bone feeling. To use large data to achieve precision marketing, enterprises to adopt the CRM must have integrated platform integration capabilities and data collection capabilities, and these data should have a good classification, analysis, collation capacity, have better innovation decision-making and delivery capacity. Only in this way, can we achieve accurate marketing, marketing changes, the decisive market.

CLOUDCC (Cloud Computing china& Cloud computing China) is a full-service CRM customer solution, supported by a leading third-generation PAAs platform, with powerful features such as memory computing, cloud computing, enterprise mobile applications and Synergy, To help enterprises beyond traditional customer relationship management (CRM), innovation between the enterprise and customer interaction mode. At the same time, with the powerful function of the memory computing platform supported by the third generation platform, for end-to-end customer interaction, enterprises can real-time processing and analysis of the vast number of data sources, anywhere to obtain real-time, executable, real 360 degrees full range of customer insights to help enterprises improve marketing results, improve sales performance, Improve service quality and maximize customer resource utilization.

"One of the most important challenges for companies to start Big data marketing is fragmentation and fragmentation of data." In many organizations, the data are scattered in the disconnected database, and the corresponding data technology are in different departments, how to connect these isolated dislocation database, and realize technology sharing, is the key to maximize the value of large data. CLOUDCC CEO Sun Manti said. "Cloudcc.com can be dispersed in different platforms of the official management channels and consumers, through the deep excavation of massive data and systematic screening and collation, a unified, simple centralized management, in a great increase in marketing efficiency and results, for the enterprise to bring the most accurate target crowd, So as to effectively enhance the corporate brand influence and competitiveness. ”

With many years of experience in the global CRM, the domestic high-end CRM vendors CLOUDCC in the early days of the CRM industry, the development trend of large data, and to large data and business intelligence analysis field frequently exerting force. At present, has developed web-to-lead, sales funnel, custom reports, dashboard, management cockpit, such as a series of in-depth business intelligence analysis tools to help users strengthen the industry market analysis ability, in the market competition to gain greater advantage.

In addition, CLOUDCC currently through the domestic mainstream social media platform for the data resources, and on this basis, to chatter, data security flow, automatic service reminders, chatter internal communication and support to all users of the system to provide interactive data conclusions and the use of experience, In all aspects to help more users to use data to gain more insight, optimize marketing strategy, accelerate the process of enterprise development.

The rapid growth of China's market economy, a variety of marketing tools, various sectors of competition pressure is also increasing, enterprises have large data intelligent analysis of the demand for CRM products will be significantly increased. In the huge market demand attraction and the massive data analysis technology unceasing refinement, the intellectualized CRM benefit unceasingly increases. In this market stimulation, there will be more CRM manufacturers to speed up large data layout, improve their competitiveness in this industry.