Large electric dealers carve up world markets: cross-border electricity dealers into new hotspots?

　　Silicon Valley September 29 news In spite of countries offline market and recession, but the recent Cross-border online trade has shown a trend of bucking trends. The reason, in addition to the market under the saturated curing, but also on the cable market for a gradual determination of the pattern, into the fine operation of the stage. Retailers in China and Europe and the US have started to cross the border in their quest for survival and development. In terms of cost, the internationalization of electric business is a low cost and small risk business. 　　Sino-British data show that the recent speed of international development and profitability of the electronic business and other indicators are superior to the domestic electricity business. Nielsen, Inc., from May 27 to June 12, surveyed more than 6,000 cross-border online shoppers from the six major markets of the United States, Germany, the UK, Australia, China and Brazil. The report shows that online purchases of 93.7 million consumers from the six major markets this year will reach $105 billion trillion. 　　By 2018, consumers from the six major markets will increase to 130 million, and online purchases will quickly increase to 307 billion dollars. 　　From the point of view of specific data, the development of Cross-border online trade in these countries is as follows: The U.S. website is the hottest destination, accounting for 45%, followed by the UK 37%, China 26%, 80% of whom believe the main reason for buying from foreign e-commerce sites is to save money; 79% think it is not easy to find goods locally. 　　From the Category view, the main products of Cross-border online procurement are clothing, shoes and accessories, these three items accounted for 12.5 billion U.S. dollars, followed by beauty care products, accounting for 7.6 billion U.S. dollars, personal electronic products accounted for 6 billion dollars, computer hardware accounted for 6 billion dollars, jewelry watches accounted for 5.8 billion dollars. And from consumers ' concerns, 90% of consumers across the border are worried about safety. Chinese and Brazilian consumers are the most worried. 　　80% consumers use PayPal as a means of cross-border payment. Three waves of the development experience of the cross-border electricity business from various circumstances, the development of cross-boundary electricity dealers will experience three waves: the first wave is about 2005 years of Chinese manufacturing impact in Europe and the United States, Japan and other developed countries, to ebay and the rise of domestic foreign trade big electric dealers logo. This is mainly due to China's "world factory" status. 　　China's strong manufacturing capability is the foundation and backing for Cross-border online retailing, and it has also determined that China will be the world's fastest growing region of Cross-border online retailing for some time to come. China's Cross-border retail sales are expected to continue to grow exponentially in 2014. E-commerce enables Chinese manufacturing enterprises to touch the end consumers abroad, providing new sales channels and new modes of operation for foreign trade. With the world market shrinking, the overcapacity in China's manufacturing capacity is bound to bring this new approach to its fullest. In fact, it has also complied with China's transition from product export to brand export. 　　Without e-commerce, such a shift would be almost impossible to complete. In the 2013, more Chinese foreign trade companies began walking on both legs (business-to-business and Business-to-consumer). As opposed to business-to-business stagnation and marketing failures, the trend of the contrarian growth is clearly more attractive to investment. MoreMany OEM enterprises because of the lack of orders, the domestic market is not smooth, but also began to stare at the company, it is exacerbated this trend. 　　And, the Business-to-consumer can bring in 30% of the profit, while the traditional business-to-business only about 5%. Practice shows that a company to quickly open up the international market is to take advantage of foreign well-known electric business platform, such as the most common ebay and Amazon. As of November 2012, 7,500 ebay sellers were distributed in Hong Kong and Taiwan, with an average annual sales of over $100,000, of which 598 had annual sales of more than $ million. 　　Since the construction of the vertical site is still in a complementary position, the above company revenue 77% from ebay, other channels accounted for 23%. Practice has also proved that the establishment of a segment of the brand, and through social media access to Word-of-mouth, the use of mobile commerce extended sales, is a very effective way of network marketing. Earlier efforts to sell ordinary products simply by contending for traffic were unable to continue because of increased competition. 　　China's Cross-border online retail market will grow from $1.7 billion trillion in 2012 to $90 billion trillion in 2015, with an average annual growth rate of 75.8%, according to the iresearch report. 　　The second wave is the mutual infiltration between the developed countries, the main driving force is insufficient domestic demand to travel abroad, is currently happening, to the United States, Britain, Germany and other countries to perform the best. As the offline market is increasingly solidified, more and more companies are taking cross-border online retailing as the main way to expand their business. 25% of British retailers believe that business can grow by 25% through online sales at home and abroad. 　　Carrying out Cross-border online retailing is much less risky than setting up physical stores abroad and creating conditions for cultivating markets. The US is the biggest beneficiary of cross-border online retailing, according to the survey. 　　This is not only because the United States is the world's largest e-commerce market, while a large number of excellent brands, the U.S. domestic inflation is relatively small, leading to a large number of U.S. goods cheap, and many other advantages, to make the U.S. website become the main destination of online procurement. Last year Britain's Cross-border online retail sales grew strongly after the US. Europe's Cross-border online retail sales amounted to £ 26 billion in 2012. 2013 is expected to grow by 10.6% to 28.76 billion pounds. The UK, which is 7.4 billion pounds in 2012, is expected to reach £ 10 billion this year. 　　It has been proved that in the growth of Cross-border electric power, famous brands benefit the most, and the creation of new brands to explore the international market is also very effective, and to become a trustworthy sales channel is the key to continuous success. The third wave is about to invade developed countries ' markets. 　　And Russia is the first. From the data, the Russian postal Service announced earlier this year that the postal packets from abroad doubled. So far this year, there have been 2.16 million parcels, of which 70% are from Cross-border online retailing. Russia's Cross-border online retail sales amounted to $2 billion in 2012. The rich category and zero tariffs of overseas goods strongly attract Russian consumers who have not joined the WTO. But inefficient logistics and postal systems, grey customs clearance and other issuesBecome a huge obstacle. Large electric dealers divide the world market I think that small countries have no big electricity business. Large electric dealers can only be produced in a unified market economy with a huge network of users and consumer power, such as China's Alibaba, America's Amazon and ebay. 　　Developed (United States) and active (middle) economic soil in the rapid development of large electricity dealers, and through the brutal growth in a short time to cover and control the domestic and even the world's network sales channels. Small-country electric dealers are congenitally deficient and malnourished. Even if a solo show, but because of the size and strength of too small, and can not compete with the big Electric. The final way out is only three: closing, clinging to an acre of three points (live a little) and become an accomplice (agent or ally) of a big electric dealer. 　　In addition to China and India Japan is a big country (Japan is an economic power), other countries, especially in South-East Asia, the fate of its electric business is naturally conceivable. As a result, large power producers such as China, the United States, Russia, India and other countries. Among them, China and the United States have strong economic strength, the fastest development, Russia and India due to economic and infrastructure development lag in the second echelon. As for the countries such as Japan, Australia and Britain and Germany, because of the limited space for local development, it is only the road of mergers that will produce large electricity dealers. 　　Japan's cool days and the German Otta merger case is a good illustration of this. Both India and Russia lag behind the United States and China, both in terms of economic viability, growth rates and economic development levels. India's Internet infrastructure, logistics Network (Highway network and logistics level) and Internet users all have a big gap with the United States and China. Therefore, India's E-commerce is only in the initial stage. Big electric dealers such as Amazon and ebay have already entered India and Russia, adding more difficulty to the birth of local big electric dealers.