Large layout data: invisible big hand about competitive ability and survival development

Layout Large Data

Big data is becoming the right and left of all walks of life to compete and development of the invisible Big Hand, the forerunner has been through this hand to establish or reverse the market position

January 8, 2013, "Caijing" reporter learned: 2012 Beijing Chaoyang Big Yue City sales of nearly 1.5 billion yuan, an increase of 40%, opening less than three years, then realize the profit.

In the whole of China's retail business situation, the big Yue City's rapid profitability seems very rare. According to the Internet financial data service providers flush statistics, China's retail industry 38 have issued three quarterly listed companies, 11 companies in 2012 three quarter business receipts fell year-on-year, accounted for nearly 30%; Net profit slipped Year-on-year 16, accounting for more than 40%.

The market environment is increasingly fierce, it does not seem to block the pace of the Chaoyang Big Yue City. But at the beginning of its opening in 2010, it was questioned about the lack of commercial atmosphere in the lot, in contrast to the Xidan Grand Hyatt, which is the Cofco group, which created an annual sales of over 1 billion yuan and a miracle of profitability in the first full year of opening in Beijing.

What makes Chaoyang big Yue city quickly reversed its decline? Is the use of electronic commerce, especially large data. They based on the detailed data research and analysis of the customer base and turnover relevance of the market, made the accurate positioning decision, changed the specific direction of the market revenue, and quickly increased the turnover and net profit.

In recent years, the traditional retail industry faced with the huge challenges both inside and outside the industry, in addition to its own mode of optimization and competition, the rapid growth of e-commerce, is also undermining the traditional retail industry pattern. Thankfully, big data from the Internet are giving them new possibilities, not just for the retail sector. Whether for Internet enterprises or traditional enterprises, based on customer data collection, analysis and application, will become the key to change the market structure.

Large data refers to a large number of irregular data and transactional data produced by the company. At present, the large data value of the business enterprise, refers to the market, customer and partner's preference, consumption and behavior habits of massive data accumulation, analysis and mining, with the support of technology application, its commercial value is rapidly released, become the driving force of business innovation.

This kind of change manifests most directly in the marketing field. Ibm[Weibo] Vice President Zhou Yi said: "The arrival of the big Data era, will completely subvert the previous marketing model and philosophy, leading to the overall transformation of enterprises." "She cited, for example, Kraft Foods through the collection and analysis of a large number of consumer preferences, found that taste and packaging is not the most important guide to purchase factors in Australia, health, vegetarianism and food safety is the most important factor, the corresponding marketing focus and product development so adjusted.

Multimedia, social media, and Internet of things will greatly increase the amount of information that enterprises can acquire. Processing machinery built-in sensors are collecting operational data, marketers scanning social media or using smartphone positioning data to understand customer consumption habits, data exchange may be networking with supply chain partners, employees can exchange best practices on the intranet.

According to IDC forecasts, by 2020 the world will have a total of 35ZB (10 trillion bytes) of data volume. "Internet users are not only recipients of data and information, but also producers and communicators, so the amount of data is greatly increased," said Zhang, a senior global vice president and Microsoft Asia Pacific Research Group chairman.

Mao, chief CTO and director of Innovation Engineering at IBM China Development Center, explained that large data covers the dimensions of quantity, speed, accuracy, frequency, and value, and now unstructured data, such as the increase in behavior and speech on the mobile Internet (i.e., irregular behavior trails), make large data a veritable reality. The "big" of large data is not the "large capacity" of its surface, but its potential "great value".

In the view of the industry, cloud computing is primarily a place and channel for data assets to be kept, accessed, and data to be truly valuable assets. How to activate these data assets, make them for the national governance, enterprise decision-making and even personal life service, is the core issue of large data, and most of the concern of the business community.

A few years after the concept of popularization, a large number of enterprises to enhance the value of the business practice of the campaign gradually rising. The McKinsey study, a management consultancy, argues that data has penetrated into every industry and business functional area, becoming an important production factor, and that the use of massive amounts of data will herald a new wave of productivity growth and a wave of consumer surpluses. Thus, McKinsey pioneered the "Big Data Age" is coming.

February 14, 2012, China's Ministry of information in the official release of the "Twelve-Five" planning, clearly put forward four key technological innovation projects, including "Processing technology", including mass data storage, data mining, image and video intelligent analysis, are the major data acquisition, analysis of the core components. Another three key technological innovation projects, namely information perception, information transmission and information security technology, are also directly or indirectly related to large data.

(Responsible editor: The good of the Legacy)