LBS: Scale of requirements and solutions

At the moment, lbs is a hot topic, but currently there is no killer application, we are waiting to see what mode the most murder. Once the overwhelming position of the check-in service inexplicably did not fire up. The number of the street attendance is far ahead, but compared with other internet business bucket, other lbs services simply do not play. Then we swarm to do traffic communications business, domestic and foreign situation is consistent, can chat can send a picture can voice can group chat can video can be graffiti can be written can be able to watch the application of out. Rice Chat is very technical, the micro-letter is very heavy, other home will decline.

The two product configurations mentioned above, location-based check-in services coupled with traffic based communication services, combine to create a new paradigm called location socializing, how does this model mix? At present, a lot of products produced, there are articles can be summed up more than 10, there are no lack of dead people. Location social current tepid, not many test water but in the effort to swim, large companies do not need to enter, and so see the bubble to say. Besides, do you dare to spread your position and socialize? The traditional network of conflicts does not mean that there is no precipitate, worrying. In fact, this kind of difficult to define the pattern of large companies difficult to start, because of the limited sector cooperation and personnel structure, some projects do not clearly need to what kind of resource rationing, the cost of change too much. To sum up: Location social mode is still in the test water stage, occasionally floating corpse, no big fish.

Is there a need for a social position?

Most people know that basic social needs (also called vulgar socializing) are immutable. This is the source of human life, in the words of someone who knows it. As long as there are people in the place there will be basic social, people more places, focus on the social life of strangers most like. Why not? The Chinese have not evolved to talk to a friend about love, even if they want to be friends. OK, so it's not an acquaintance or a social thing, but a stranger. This demand has long been satisfied, alcohol and internet cafes more common. On the Internet, there are a number of forums that serve this purpose, and then as long as it is a large community.

So when the position comes in, the first impression it makes is basic social. It is not surprising that a large influx of basic social enthusiasts is in fact, although they are probably just in need but have never been. So JJDD and similar applications have been killed. In fact, which woman can bear to run to a community to see the streets of wolves, and this serious imbalance between supply and demand is easy to provoke pay transactions, the platform has joint and several responsibilities, and no platform dare so straightforward to go down. The secretive and not allowed to talk about money and maintain a serious imbalance between supply and demand, community loss and wastage rate is the case.

In fact, location services not only address basic social needs. Human society for thousands of years, common knowledge, common topics and common demands of the three create communities. We are in a class for school, we are all studying physics so we all know Altman so play. Since growing up, we want to get more information on Weibo, we are because of the deletion of the control and the babble, we all know the Smurfs and all kinds of jokes. These three common throughout our always, so have a classmate friend, form the society. Okay, social networking doesn't just reorganize social relationships. Because of the aggregation of the position of the group, if hit any one common, there is value. We are in a campus, together on the horse philosophy of the course, sleepy really die, together to denounce the teacher of Altman. We are all in Zhongguancun, here is the programmer to eat the land and die expensive, eat with mobile phone discussion under the gutter oil algorithm. We are in the Flute music festival scene, just the singer called What is very good to sing Ah, asked next to the scene someone recorded no, powder he let him next pass me.

To sum up: As long as the hit common knowledge, common topic and one of the common aspirations, social location has a natural application scene.

What problems do location-based social services need to address?

Question one: Let the user have the cognition to the community, corrects the goal.

As mentioned above, vulgar socializing is the default attitude of users to such products. China has a large number of people looking for strangers, is the lower body demand. Or the previous article said, few people succeed, no success is all right, but this demand is always inexplicably surfaced. Since can't satisfy the user, educate the user. Products need to do this in the first minute of user identification, eliminating the temptation is not the key, but also to inform users what to do, and let it feel that this is also very interesting.

If the user decided that the product only solves the physiological demand, the user is oneself to be evil-doer, to the community is also hurt. Moreover, if the Community does not meet this demand, users can hardly be satisfied with the return. Many users, in addition to being a heart-free pervert, can also be a lot of help to the community role, speed education him.

Question two: Location social services are not just needed.

This is not just a need, the cost is very high, you need to consume a certain amount of power, CPU, time, energy, thinking, location, privacy, mood in this service, this cost relative to other mobile phone applications is very high, and break people's inherent behavior habits. Without adequate returns, users will be lost. We all can imagine that when everyone is in the position of social intercourse, we can do a lot of things, community radio, neighborhood parties, corporate activities, concert blessings, activities Lottery, carpool, rental. But it is not easy to get up, people need to have the meaning and reason of continuous use.

There is no solution to this problem.

Question three: User privacy hinders sustainable development.

Both Apple and Google have been caught in the problem, and the operating system provider has saved a copy of the user's location data. Although there are individual citizens and government complaints against two companies, most users trust two companies. Third-party companies to record user location data, trust needs to be strengthened. First, the Information Acquisition Protocol and service agreement to be clear, and secondly to ensure that location data is not directly obtained, and then there is the initiative to circumvent the risk of personal security.

3rd, I think it is extremely important. A location service tool that exposes a user's location directly to a map and analyzes the time it appears may cause security problems. Facebook's powerful coverage, like a world citizen database, can find someone else. What you find is a piece of information that someone has left on the internet, which has the right to be hidden and hidden by default. Position service if the formation of a strong coverage, like a world citizen location library, people can find the location of another person, but the position is the body of the corresponding person, resulting in the insecurity caused by significant. The default stealth function exists, the whitelist and blacklist exist in parallel, and the exact location information must be authorized to be used again in a two-way state of concern as an important sensitive information. Some new things come out, if we do not know what it is, it may become a pioneer, the achievement of posterity, such as surging and rice.

Conclusion

Although many questions have been raised about this proposition, I still believe that location-based social services will come into our lives sooner or later. Some people want to share in the concert, some people want to ask in the self-study room yesterday who lost a book ... Maybe you walked on the road one day and the phone rang suddenly, suggesting that you might have an old friend around. You turn on the phone to see, it prompts your junior high school students just brushed past you. You click on his dialog box to summon, and then wake up a good joy. Technology changes our lives, and if we do it later, we are no longer strangers.