le-View TV to create a "cp2c" mode full flow of direct users

April 8 News le Jia Yue Pavilion announced that, in the near future, le-view box C1s will be open again to buy. With the development of the cooperation between the music and the Fuji Kang, the video box is about to achieve a stable supply, the music video TV will be pioneering the use of "CP2C" mode ("public marketing"), so that the video box and the future of the super TV full flow through the user. With the advent of social media and online video, the existing marketing model is outdated, Jia Yue said. The "cp2c" mode of video TV has realized the product design, research and development, communication, sales, after-sale and operation, recycling to the product design of the closed loop of each link can be a full flow of users, and users can be deeply involved in the entire process of every link, truly achieve "tens of thousands of people dissatisfied, tens of thousands of people involved, thousands of people research and development, Millions of people use, thousands of people spread. Design and research and development: users deeply participate in the "CP2C" (Customer calculates to customer) mode ("Public marketing"), and pay more attention to the user value, so that the user's wishes can be reflected more in the product development, production, sales and use process, The formation of continuous expansion, infinite circulation, positive growth of the benign development. In the design and research and development, "CP2C" allows users to participate in depth, and even for users to "customized DIY", really create a suitable user interests and needs of products. This with the traditional hardware enterprise closed design and development, only by the elite engineers research and development, there are essential differences. In the traditional design and development mode, enterprises in accordance with their own experience to develop product design and research and development planning, engineers control the development of the link, and then through the production sector to enter the market in bulk; in the "cp2c" mode, the product development of more ideas from the user, engineers in accordance with the "tens of millions of users" demand for research million people research and development, millions of people use. Sales: "Customer-made diy+ continuous sales" to replace the "hunger marketing" in the internet Age, "Hunger marketing" essence is to create a "commodity" of the trend to maintain a favorable price system for suppliers to improve consumer expectations of products. The appearance of "Hunger marketing" is the demand of market segment is exuberant, but its essence is the supply chain conformity ability is relatively insufficient, the supply cannot guarantee continuously. Le-View TV will abandon the "hunger marketing" to continuous sales combined with continuous pre-sale, instead of a batch of limited-time snapping. Take the user-led "cp2c", so that the product can flow directly to the user. Le view TV whole series of products in the first spot purchase completed, immediately into the continuous pre-sale, that is, the launch of open pre-sale mode, the purchase and payment channel will be open for a long time, consumers do not have to make appointments and snapping, can direct payment orders. In this process, the video TV based on the accuracy of the production capacity, allows consumers to be informed when the supply cycle, the video TV will be in accordance with the order of payment of the delivery. Truly realize the order-driven supply, the next phase will be realized "customized DIY." "This model is based on the powerful supply chain of video TV and Foxconn," said Zhang TV Vice presidentIntegration capabilities and quality manufacturing capabilities, at any time to meet the user's flexible needs, the dissemination, booking, snapping, payment, delivery and other processes, seamless synthesis of a highly efficient closed cycle operation system. Communication: "Whole-process socialization" instead of funnel-type "acpp" mode in the traditional product promotion and dissemination, the merchant sells the product as the goal carries on the one-way dissemination, follows "I know, I understand, my preference, I use" the "acpp" mode. This mode needs to be bombarded by a strong media communication platform, and each link to the target consumers should be "funnel-type" layer filtering, lack of feedback to the user experience. With the advent of social media and online video era, marketing to cover more portals to achieve the previous effect, not only high cost, but also low efficiency. In fact, this traditional pattern is obsolete. and the "CP2C" mode is more efficient in spreading, Zhang says, le-Vision TV will give full play to the value of social communication, in addition to micro-BO, micro-letter and other widely used means of social communication, will also play the network as the first professional long video web site advantages, play the "music as the ecological" of the fusion effect, strengthen the "video marketing" of strength. The model of marketing is composed of two ecological rings, and the core of product communication is the users. The inner ring of the model, the process of purchasing goods, divided into "primary, evaluation, purchase, purchase Experience" 4 stages, around the 4 stages of the outer ring, it can be summed up as "tens of thousands of people dissatisfied, tens of thousands of people to participate in research and development, tens of millions of people to use, tens of thousands of people to These 5 keywords form a closed loop, this closed loop is circular, there is no starting point, there is no end, people may enter into this ring at any stage, directly involved in product development, design, production, logistics, communication and other aspects of the real realization of the whole process of social transmission. After-Sales and operation: Active consultancy services in the traditional marketing model, most manufacturers of after-sales service system, based on the solution of users in the product use of the problem, they regard users as "trouble maker", everywhere beware of users of product quality complaints, but low-key treatment of product problems. For the "cp2c" mode of the video TV, the arrival of the product to the user is a brand new beginning. The user's suggestion, through the socialization dissemination means, and "the whole process" each link interaction, continues to contribute the value. Zhang said that the video box and the upcoming Super TV has "hardware revenue + content revenue + advertising revenue + application-divided income" a total of 4 profit models, from this business model, when the product is delivered to the user, it is actually only a kind of profit model, which is also the traditional manufacturer's approach, and for the video TV, Commercial operation is just beginning, the following 3 kinds of profit can be achieved by user recognition, depending on whether the video TV can provide quality, differentiated services and experience. Zhang revealed that the future of the video box and Super TV, in addition to meet user customization, will be deeply operational user's personalized needs, providing more intimate, more distinctive services, "we sell not only a hardware, but alsoBased on the complete ' le-view ecological ' Home entertainment center and the Information Center.