Lei in the establishment of millet technology is a very concerned about the domestic enterprise

　　The company, which founded more than two years ago, has been greeted with applause and skepticism since its first public debut. On the one hand, it brings a smart phone with a decent configuration and not a high price. On the other hand, continuous and uninterrupted micro-blog marketing let us see its sword walk slant.

8 problems in the interrogation of millet pattern

For the outside world, Millet is a story-filled company, and the controversy over it is no less than the story. In rice noodles, this is a "hard" business, at the same time in a lot of detail and do it in place. In the eyes of people who are not rice noodles, the company has done a lot of things to "lead", and even make people feel too formal. Lei and millet technology, has become the focus of domestic mobile phone market
When the millet mobile phone was released, the Lei, who had been claiming to worship Steve Jobs, had chosen the same line as Steve Jobs, and even had some similarities in the style of the conference. Its product launch cycle product type is also able to find the Apple shadow without exception. No doubt, from now on, Millet is obviously successful. In a short span of two years, the Millet mobile phone has become almost unknown in the domestic mobile phone brands, but throughout its from nameless to prestigious process, but there are all kinds of problems.

Millet box and ATV, "Chinese-style apple" how long to copy?

Millet box is the latest introduction of millet technology products, it is defined as "millet mobile phone the most hot accessories" products, in fact, the product properties and millet mobile phone does not have much to do with the place. The so-called "most fever accessories" more is to use the millet mobile phone boom to the millet box speculation. Just, for such a purpose, with "accessories" does not seem appropriate, after all, "accessories" meaning, is definitely not millet box in the meaning of the millet cell phone. (Latest news, the Millet box because of "system maintenance" has stopped video content services, do not know if there is a deeper reason)

The Millet box seems to be in danger.

Of course, that's not the point. The appearance of the Millet box, more is let us into see Lei claimed to be unable to Apple's millet technology once again "imitate" the apple. On the millet phone, there are so many places where people can see the iphone's shadow. And this time, the Apple TV (in fact, the difference between the function of the Millet box and ATV is quite obvious). Combined with anecdotal rumors of the "rice pad" and the faint force of the Millet application store, as well as the Apple model of the Millet family, all have a share of "apple" taste. I wonder if such plagiarism is also a tribute to Steve Jobs, like Lei. From the display, the Millet box seems to be the ipad's best accessory.

Although Lei denies being able to reach jobs, the company, which insists that he is not a Chinese apple, seems to be duplicating everything Apple has to say.

How much fever is the millet box?

Copy the Charm clan, Apple, Internet virus marketing when the end?

In the past two years, millet technology in the achievement of the same time, the outside world to its doubts have never been interrupted. "Plagiarism" is one of the most questionable. In Lei has not made the millet mobile phone, has been in several occasions to the domestic other mobile phone manufacturers to show good, the manufacturer is the same controversial charm clan. At the beginning of the birth, the charm of the chairman of the technology Zang is directed at Lei copied the Phantom of the Family mobile phone, later Zang and Lei, the charm and millet potential with fire and fire.

Now the millet and the charm of the family, has been potential with fire and fire

From the product point of view, Millet mobile phone since the success of the MIUI and millet mobile phone terminals are indeed and the Phantom of the mobile phone has a clear "hit shirt." If the hardware terminal homogeneity phenomenon is already an indisputable fact, then MIUI and the Phantom mobile phone similar UI will be difficult to escape the accusation of plagiarism. Of course, from the MIUI team disguised as a civil team to the current two years, the Millet mobile phone and MIUI's success has already masked this kind of misdeeds.

The Phantom phone was Lei's heart, and perhaps it was the enterprise he wanted to buy.

Compared with the already forgotten Charm clan, millet technology to "Apple" the plagiarism of the road but just started. Of course, in this respect, I have to say that Millet did make its own characteristics. In addition to replicating Apple's patterns in many ways, Lei is well versed in jobs ' "beyond expectations." This is the millet mobile phone to win a part of the user's favorite reason, in simple terms, millet is accustomed to often make users "take advantage", and this "cheap" has repeatedly become a way for them to win the goodwill of users.

Millet can't do "Chinese apple", but can copy?

If the "plagiarism" incident for ordinary consumers is not big words (in fact, for the layout, speculation is far inferior to the charm of millet, such plagiarism can be said to be disastrous), in micro-blog marketing hype should be to let a lot of people disgusted. Have to say, millet in micro bo up and down the Kungfu is other handset manufacturers difficult to compare. Attention to small Millebo and its staff micro-blog, and then @ a number of friends and forwarding, have the opportunity to obtain free "F-yard" or millet mobile phone is the use of micro-blog in the promotion of the practice. For enterprises, to promote their products is understandable, but for micro Bo such a new media platform, after all, and the traditional news media, with a continuous bombing-type forwarding is very easy to arouse the user's disgust. The author is surrounded by a lot of millet mobile phone is not interested, but was friends "harassment."

What do you think? (see chart below) Apple ipod Touch was hit by a shirt

Is it really feasible to use the user as a test model?

In fact, "playing" the game of the machine, the charm of the technology to be regarded as the originator of the class. For this means, lei again "borrowed" come over. Even now millet technology products have been "no engineering machine, not millet" fixed mode. Millet mobile phone and millet mobile phones have chosen the first way of engineering machine, even "accessories" millet box is also the first to sell the engineering machine.

The public offering of mobile phone manufacturers, even electronics manufacturers, millet technology should be the global scope of the "leading enterprises" (in the traditional sense of the engineering machine is semi-finished products). Of course, strategically, such initiatives can have very substantial benefits. First, to postpone the formal delivery time to find a reasonable reason, but also in this period of vacuum to maintain sustained speculation.

For senior enthusiasts testing and product improvement, then the millet testing team?

To Millet mobile phone 2 For example, August 16 released, until the end of October only 50,000 units of the number. 1.5 months of time, how to ensure continuous speculation, the engineering machine is an excellent gimmick. Of course, the engineering machine has another purpose to the Millet mobile phone users as a perfect test of millet phone.

As the name suggests, "Little white Mouse" has certain experimental significance. The so-called millet mobile phone engineering machine is not yet formed, other manufacturers generally do not put out the machine, let alone sell. And Millet is the opposite, will millet mobile phone engineering machine on sale, and frankly hope that the user feedback problem, so that millet can be corrected in time. In addition, the engineering machine can also be replaced unconditionally as the official version, in the Millet mobile phone 2 is turned into a 16GB version of the upgrade to 32GB, these small details also cover up the drawbacks of the sale of the engineering machine.

Just, for the users who want to buy millet mobile phone, really need an engineering machine this episode? Why the millet mobile phone can not use their own team to improve the strength. You know, in the mouth of Lei, the final form of Millet mobile phone is based on the global, then in the global handset manufacturers, it seems that no one needs "public test." Try to use users to correct error correction, really better to build an efficient testing team. Of course, if you cancel the "Engineering machine" stage, you can need to supply early one months, do not know whether Millet can do.

As a smartphone user, when buying a mobile phone needs to do is the product attractive, the price within acceptable range, can buy, three indispensable. and millet mobile phone to create enough virtual head, early in the two months before the release of the price, speculation, just products?

Whether it is millet mobile phone, or millet box, or the future of millet pad, millet TV, and even millet car need to "test", we can hardly have reason to believe that it will give the product a good experience and the use of security.

Keep talking about increasing capacity, why is it still going on?

Since the sale of the millet mobile phone more than a year ago, up to now, around the lei and millet has been a sharp problem with no goods. In the commodity market, we can talk about the price if we have goods. and the small-meter mobile phone to millet mobile phone 2, then to the Millet box, lei and millet technology operations team let everyone know the 1999 Yuan Millet mobile phone, 399 yuan Millet box, but may be very few people know, high price-performance banner But squeeze toothpaste-type products sold, to wait six months, or even longer to open supply.

Just say your performance is improving, but why is there no improvement in capacity?

Hunger marketing, Futures, hype, these not positive words are concentrated on the millet mobile phone. The difference is that in the first year of millet, millet or the market for new people, beyond the expectations, force majeure and other reasons why they have so long to put the goods (more than half a year). When the millet mobile phone 2, the problem does not seem to be solved.

With the so-called hardware configuration soared, millet mobile phone 2 of the entire marketing process is basically the same as its one year ago, the same batch of "limited purchase." The difference is that this time, the first release and the second release of goods combined only 150,000 units, or even more than the commitment of the LEI 250,000 units.

By the city dream rate of 4 billion dollars, the successful financing of millet, as well as already "not bad money" lei, logically speaking, absorbing experience and have enough funds, should greatly improve their supply and after-sale problems, but in the Millet mobile phone 2 current selling facts, it seems that millet technology more progress lies in marketing, speculation.

Millet mobile Phone 1 in the early days of supply tension, the problem is frequent, lei and several other Millet co-founder said will solve the increase in production capacity, especially the so-called luxury team many from the once well-known mobile phone manufacturers, the problem has not yet been resolved. This is not to be resented.

For this problem, Lei explained, because the use of the most advanced four nuclear processors, good product rate is not high, productivity climbing, the so-called lead to the difficulty of supply. For the 2 of millet mobile phones that were released as early as August 16, perhaps the future should include these variables. After all, for a handset manufacturer, these problems should be handled when the mobile phone is released. Or postpone the announced delivery time, or choose the chip that can guarantee the supply. Users need the results they can buy, rather than the reasons they can't buy.

Sell for six months only to supply, is not profit, or profiteering?

From the product no profit, to the cost of accounting, "sell at a loss", the head of Millet technology lei gave users one after another millet mobile phone looks beautiful reason. Especially in the price sensitive mainland market, "inexpensive" is the majority of users to buy products standards. While the flagship mobile phone is the focus of discussion before the millet phone, the higher prices often stop them from discussing. The Millet handset appears lets this user number to be called "the horror" the market, is highly praised.

But behind the admiration? Only 1999 yuan of Millet mobile phone has quite a lot of aperture, no profit, sold at a loss to allow users to see the "cheap", and Lei market emphasis on accessories are imported, "fever-level" experience so that users feel the "beauty", which let the millet mobile phone is taken for granted as a "cheap".

Only hundreds of units of the Millet mobile phone engineering machine also need one months of time to be on sale

Indeed, the performance of the millet mobile phone and Millet mobile 2 at the time of release (2011 and 2012 of August 16) are very high, as Lei said, is "bunker". But you know, even a mere hundreds of of engineering machines will not be sold until one months after they are released.

Why is there always a delay?

This year's Millet mobile phone 2 As an example, August 16 released, until the end of October only officially sold and the number of only 50,000 units. Even when the second round of the November 19 purchase was only 100,000, Lei to the media that the Millet mobile phone 2 open to buy until 2013 years.

It is likely that the millet mobile phone 2 before the official version of the sale began to enter the production phase. And then the price of electronic components do not know how much has been dropped. Wait until the so-called real release of goods, the price of 1999 yuan has already no cost-effective.

So long time, millet mobile phone is no profit, or profiteering, the answer is self-evident.

"Fever level", in the end what is Millet's "fever"?

Millet mobile phone has a little distinctive feature is like to build concepts. Unlike many manufacturers, Lei has chosen a vague concept to generalize the millet phone's fever. Millet, born for a fever! "became their early product spread point.

What is millet called fever?

As for how to understand the fever, is a place worth pondering. Lei once said that only to do the fever level mobile phones, only to do high-end, many people think that the millet mobile phone is the strongest configuration. But a number of so-called "youth version" (that is, the low version) of the emergence of people have questioned, and fever has been interpreted as a "fever-level experience."

So, in a vague concept, add a vague concept again, "fever" and "experience" together how to understand the idea of becoming a millet mobile phone can be changed at any time. Perhaps we can say that the current dual core is not high-end, but it can not deny that it will bring a fever-level experience. But why does the millet handset not give a standard understanding? Blindly want to create high-end image, their "low-end mobile phone" is not regarded as low-end, this point is not practical. The last generation of products, was crowned with "Classic Fever Machine" name

Interestingly, the millet phone in the name also likes to use some exaggerated explanation. For example, the Millet mobile phone 2 flagship version, the extreme version, in fact, only 16GB and 32GB space difference. Lenovo, the earlier questioned Starbucks in the cup, large cup, oversized cup, or suggest that Millet might as well use the work in the product, rather than the concept of ostentation.

Like the creation of God's millet, when can return to "the room"?

With like to create the concept of millet, also keen to "Create God." From the founder of Lei, but the overall operation, it seems that there is no lack of people, things and worship and focus. Of course, the focus of the product is any company should learn, from this point of view, even many international manufacturers are worth to learn from millet.

Be snapped up is already the promotion of millet mobile phone stunt, but when can solve the status of no goods?

But why is a company so focused on products, depending on the user life of the enterprise will cause some dissatisfaction? The author seems to be able to boil down to an idiom.

Among domestic executives, especially in the internet and mobile phone industries, Apple's late CEO, Steve Jobs, has become the dominant ideology. But there seems to be no such service as the gods, and the worship of jobs in public on Weibo. However, perhaps the cult of the individual should be more buried in the heart, or occasionally talk about the time casually say two, rather than hanging on the mouth of fear ungrateful.

For itself, the millet mobile phone for more than a year is also a "fabulous" existence. In less than two years, accumulated millions of units, several times to open the purchase of Millet mobile phones, add up the time may not even two hours is snapped. Millet is to buy time as a gimmick display in its official website product page. Of course, a few minutes can be snapped to explain its success, but most of the time of no goods, out of stock do not know whether it is also a reminder of the pathological pattern of millet.

Fever, rice noodles, City dream rate, how can millet not like "religion"?

Millet mobile phones and most other mobile phones have a distinctive feature is that it has won far more than other brands of controversy. is collectively referred to as "rice noodles" millet users of the love of millet mobile phone to a large extent than the product itself. Millet technology has also been creating an atmosphere.

Millet Mobile

Indeed, in Lei's eyes, the success or failure of millet technology depends on the user, and further depends on the overall energy of rice noodles. Millet mobile Phone 1 in the conference, invited a lot of rice noodles to participate, from the author participated in a number of product launches, this time the press conference is also the most noisy. And to the Millet Mobile phone 2 conference, but also a religious-style conference.

Announced the price of the whole audience applauded, and immediately Lei said compared to the 1999 Yuan Price, Millet mobile phone 2 of the cost of 2350 yuan, is sold at a loss. All sorts of movements let those who intend to buy mobile phone users feel found in the market "beacon." But is it sensible for a businessman, as a for-profit institution, to sell goods without profit? People with a little common sense know that this is a pseudo proposition. Of course, Lei after the meeting also explained the so-called non-profit is the first 3 million units, but the current speed of delivery, it should be a lot ahead. But the cost of 2350 yuan and the unprofitable has gone into the hearts of people. Look, another successful Word-of-mouth marketing.

To be honest, a religious idea does make the user look more sticky. This is also more conducive to the development of an enterprise. Millet with a considerable amount of money to build the home of millet (not just after-sale maintenance, there is the role of interactive friendship), in all over the fraternity, in micro-blog on large-scale interaction, these let millet mastered a stronger right of speech. At least it seems so. Why only one MIUI test water fee, let the user resist?

It is easy to see that jobs and Apple have had a profound effect on lei and his millet. Apple iphone has become the most people in the world most want to buy the mobile phone, presumably Millet also want to become such a product, even Apple such enterprises. But in the process of MIUI test water charge and millet mobile phone continue to be no goods, we saw some hidden dangers of millet. Its biggest advantage is the price, such a reason for its brand competitiveness is not strong, when there is no cost-effective, very easy to be abandoned by the market, in many dozen Low-cost performance card manufacturers Enter the market, millet "religion" do not know will be affected.

Summary: Millet, marketing on the road of "too"

From the millet mobile phone 1 released, to Millet mobile phone 2, millet box, no one can deny Lei and millet technology outstanding. For a start-up mobile phone manufacturer, the product has been handed over a satisfactory answer. In the emergency response strategy, as well as timely improvement of their own strategy, millet also outstanding performance. Its ability to cope is far beyond its rivals.

However, we should also see that millet in the past year in the supply and marketing problems are very obvious. Repeatedly stressed that not profit or even loss, there is no doubt that some deceive consumers suspicion. It is hard to see sincerity in the problems of childbirth and the various measures in the process of dystocia. For a mobile phone manufacturers, through marketing tools to make millet mobile phone repeatedly have successfully avoided the risk of being discarded by users, but in this competitive market, if you can not timely (millet mobile phone even did not do) supply, there are too many already eyeing opponents want to scramble for this cake. Perhaps next time, the millet handset still in several months time not to supply, then the superb marketing hype technique also will let it impotent.

The Millet net sells a variety of things.

Compared to the 2011 Millet mobile phone release, now the market Millet mobile phone competition has been a lot of, including Lenovo, Huawei, ZTE, such as manufacturers have also entered the market to fight, coupled with Apple product strategy adjustment, placed in the Lei and millet before the problem will become more and more difficult. In this case, perhaps millet mobile phone really should not be too obsessed with marketing practices.