Lei: Millet is not rich enough to be capricious

Absrtact: Shirt with old jeans, lei once again with this iconic dress stood on the National Conference Center of the podium, with that mouthful of Xiantao Mandarin for many years to host the release of the latest products of millet. It's not a good joke to wear a shirt and a headset.

Shirt with old jeans, lei once again with this iconic dress stood on the National Convention Center of the podium, with that mouthful of Xiantao Mandarin for many years to host the release of the latest products of millet.

From ridicule oneself wears the shirt to wear the ear wheat "really does not match", to take the millet note self-portrait, plays open Rei Junmeng Meng.

10-year goal: to become the most patented technology enterprises

In the last one months, Lei has hardly come down from the cusp of public opinion: Millet investment in the United States, attracted Gree chairman Mingzhu Artillery, Millet launched air purifier, and was approved by the new, and the latest burst cost 60 million yuan to invest in love space to build "millet home" news, is spit trough "rich, wayward" ......

Yesterday, Lei first positive response, millet is still entrepreneurial companies, there is not enough money to wayward. Lei talked about the reasons for buying a stake in the United States, millet very early in with each appliance giant communication, before and after spent six months to a year, before finally decided to partner, "the United States annual sales of nearly 300 million home appliances, if these products can be connected to the millet mobile phone, what will be the scene?" To mobile phone as the center of all intelligent equipment, this is the strategy of millet, very simple. ”

Facing the Mingzhu, Lei said that Millet is building the eco-chain of intelligent hardware, not excluding any partners, including Gree. "Millet only focus on their core business: mobile phones, televisions and routers, others are partners to do." "Lei revealed, including millet air purifier, millet bracelet, etc., Millet has been invested in 25 eco-chain enterprises, to 1.26 billion of dollars in the United States is only one of them, millet is to" make the enemy less, to make a lot of friends, "if Gree want to cooperate also no problem.

No matter how calm it may seem, Mingzhu's "Two Thieves", Lei to the heart. In yesterday's press conference, he spent a lot of time talking about the patent of millet, but also put on the Millet technology research and development team and product design team photo, to show attention. In 2014, Millet applied for 2,318 patents, including 1380 domestic patent applications, and 665 patents for inventions abroad. Ten years later, Millet will become one of the most patented technology companies. ”

Adventure: Millet Note pricing broken 2000 yuan

Lei spent quite a lot of time reading the technical parameters of the new product millet note and comparing it directly to the iphone 6 Plus. After the press conference, Lei on his personal microblog, calling it "a tribute to the iphone 6 Plus".

But for many rice noodles, the most intuitive feeling may not be technical aspects of the "salute", but the price--millet note ordinary version of the price of 2299 yuan, top version of the price of 3299 yuan, this is the first time the price of millet mobile phone breakthrough "1" word head. Millet 4 before the price of 1999 yuan, is already the most expensive millet a mobile phone.

Although Lei to "the most beautiful" millet note fondle admiringly, but it can not continue to the low end of millet users and enthusiasts of the appeal? The 2014 millet completed 61.12 million mobile phone sales, which is a pretty impressive number, but its main user base is still focused on the price of relatively sensitive young people. "This may be a risky attempt. "Some people in the industry said that the test millet cultivation of the number of high-end users."

Not only is the millet, for domestic mobile phone brands, the recent two or three years although the overall volume of shipments in the rapid amplification, but the smartphone profit is still Apple, Samsung monopoly, domestic smartphone consumption is still concentrated in small profits but quick turnover "thousand Yuan Machine." For example, one of the competitors of millet, the charm, has been the main high end positioning, but then the market is not smooth, pricing has to be revised downward.

According to Lei revealed that the general version of Millet Note will be officially opened on January 27, top version of the market time to be more late, is expected in March or so. Whether it is performance, pricing, or channel, the millet note must then pass the market test to prove itself.