Lenovo Mobile Operator Strategy interpretation: layout at all prices to develop a full channel

With 13 million smartphone sales in the second quarter, Lenovo has become the world's fourth-largest handset maker, compared with just 200,000 in two years ago. Such achievements are related to Lenovo's strategy of "Keeping up with operators". Lenovo's smartphone has long attached great importance to its cooperation with operators. Mr. Feng Jue, vice president of Lenovo Group and general manager of Midh China Business, also disclosed that in the Lenovo smartphone sales ratio, the number of operators channels accounted for more than 70%. For the domestic market, operators still dominate, from the choice of purchase and purchase channels have a greater impact on consumers. And that's one of the reasons Lenovo's smartphones are working closely with operators. Besides, what is the future development strategy of Lenovo's smart phone? We might as well start with a few details. Breaking the "Thousand-dollar Machine" to cover the "full price" This is Lenovo smartphone strategy this year a significant change. Prior to this, Lenovo and operators to launch the products are mostly concentrated in the thousand-yuan price, although achieved a good sales and considerable market share, but also because of this so many consumers will be operators custom machine, and even the perception of Lenovo smart phone stay in the "Thousand Machine" level. The future of Lenovo smartphone product strategy is an important direction is to continue to maintain the "thousand machine" market advantage, at the same time, breakthrough "2000 Yuan" watershed. This is not difficult to understand, looking at the current domestic smartphone market, most domestic brands can only be in the thousand-tier market to fight each other, the high-end, high-end market is occupied by foreign brands. Whether from Lenovo or the operator's point of view, are hoping to create a more high-end brand, to obtain more value. Seize the entrance to create a "full channel" sales social channels have been Lenovo's advantages of smartphones, from the author learned that the information, Lenovo has a number of provincial partners, direct control plus its partners to build mobile phone stores to reach 30,000 of the scale, and has nearly million sales team. Lenovo smartphones also take on more active advantages in terms of operator channels, as well as with operators. It is also a strategic feature of Lenovo's smartphone, which is to create "full channel" sales. In the current social channels and carriers gradually towards the integration of the trend, if a channel has a short board, in sales will obviously face greater resistance. Many international brands of excellent products have encountered this problem. If you do not do two channels, many times "wine is also afraid of the alley deep." The user experience of products that follow operators to make a more user-literate product is a key word that is often mentioned in the smartphone and mobile internet industries. But on the customization machine, there are many mobile phone brands ignore the operator of the most important "users." Although this is a very simple truth, but if the operator does not know enough, it is not clear to each operator of the market planning, it is difficult to provide the most suitable products. This is Lenovo smart phone performance is very determined, and summed up three valuable experience, that is, seriously learn to understand the operator's business rules, a thorough understanding of carrier product planning toAsk, keep pace with operators. Lenovo smartphone and operator complement each other both overseas and domestic markets, handset manufacturers and operators are the trend of cooperation, and is bound to become increasingly frequent. The customized machines and contract machines are also more in line with users ' needs. For the domestic market, Lenovo smart phones and the depth of cooperation between operators can bring many benefits: Lenovo's social channels can not be covered by operators to do a good job of the market, and operators can bring a strong market for Lenovo smart phone. Following the operator's strategy can make Lenovo smartphone market share is not small increase, to provide targeted products to different carrier users, further enhance the brand value of Lenovo smartphone, while allowing ordinary users more recognized operators and Lenovo Mobile products.