Lenovo to eliminate genetic 3-year market value of 5 billion U.S. dollars

Lenovo announced the formation of a new subsidiary, in the circle was fired in the uproar. One months have passed, what is the progress? Recently, a special trip to Wu Town to participate in the world Internet Conference of Lenovo Group senior Vice president, China and Asia-Pacific emerging Market President Chen Xudong gave the answer, based on mobile internet, explore things networking.

For the first time, Chen Xudong revealed the company's strategic plans and ambitions for the next 3-5 years, hoping to build an internet company worth $5 billion.

Subsidiary: should weaken the association gene

Late October 15, Lenovo unveiled a major strategy to announce the launch of a new subsidiary, Lenovo, which will have an independent company name and a brand new son of the Year (April 1, 2015).

At the same time, Lenovo also announced the appointment of subsidiary leaders, Lenovo Group executive vice president, Mobile Business Group president Liu June and Lenovo Group senior vice president, Cloud Services business Group He Zhiqiang, as CO chairman. Chen Xudong, senior vice president of Lenovo Group and President of China Regional and Asia Pacific Emerging markets, is the CEO of this subsidiary.

In addition, Lenovo Mobile Business group, vice president of the supply chain Changcheng also announced to join the head of research and development, 16th morning he began to recruit in the microblog.

From the staffing point of view, Lenovo's high-level configuration is luxurious, Liu June has been in charge of Lenovo smartphone and other mobile services, and He Zhiqiang is also Lenovo Cloud services business Group head, two of the chairman of the joint will be for the future of new companies to build hardware + software + Services Integration experience, Chen Xudong is Lenovo China's a sign, From the strategic planning level to Lenovo China and the global business has a far-reaching impact, the regular process has been in charge of Lenovo smartphone UI, as well as personal cloud business, including the music store, le Security, Eggplant Express and other star applications such as the development and operation, such a configuration can be said to be the envy of any one

However, it must be suggested that Lenovo in the announcement of the beginning of the establishment of a subsidiary, put forward: will use the Internet thinking to build products, services, expect to achieve a major breakthrough in business.

If you follow this strategic goal, what impact will Lenovo and Lenovo executives have on the company?

Although Lenovo has been introducing digital and internet marketing strategies since two years ago, Lenovo is not a pure Internet thinking company on the whole. Otherwise, Lenovo had no need to set up the company.

So, from this point of view, affiliates should be Lenovo.

Chen Xudong A very deep understanding of this, he said, "The new company is a complete Internet company, I do not care about anything in the past, complete a new road, no historical baggage." ”

"The new company will be based on mobile internet to explore the field of IoT." ”

For the Lenovo NBD Internet entrepreneurship Platform released in July, Chen Xudong said NBD would be fully integrated into the new company.

Entrepreneurial passion: Senior officials are very hard to fight

Yang went all out, Liu June, He Zhiqiang out, Chen Xudong long to throw out, le store shopkeeper Changcheng also throw out, in order to start, for the new company, Lenovo's top of all gearing up.

November 5, Yang quietly landed on Sina Weibo, random fans of the explosion of the crowd. This is another major move by Yang after he has been playing with the micro-trust circle of friends. After a few days, Liu June and He Zhiqiang also have landed Sina Weibo.

On Weibo, Yang shares the views of the APEC meeting with fans and the latest developments in Lenovo.

Liu June in micro-blog with fans of frequent interaction, to solicit the Lenovo Mobile Business group, the new company's comments and suggestions by many fans of the forwarding and comments.

Chen Xudong also sent an article, "An IT Veteran's manifesto: unloading responsibility, starting again" in his microblog public number, more like an oath before the war. Chen Xudong in the article to hope that the new company to create a "no big, no right" culture atmosphere, at the same time, he recruited in the article "has the ideal, has the willpower, can grasp the opportunity" the Internet talent.

Chen Xudong said that the new company will be based on internet thinking to build product planning, the user's depth of participation as the core, to achieve a major breakthrough in business; The new business model will end-to-end consolidate hardware? Software? applications and Internet services. This means that I can not completely replicate the success of the existing experience, but to return to zero mentality, to start again, and constantly groping learning.

However, Lenovo's senior officials are facing the challenges of such a Jedi. "Lenovo has made a structural and strategic adjustment every year, and Lenovo has long been accustomed to the fear of adjustment from many other big companies," said Yang, swearing of Lenovo Group in 2014. ”

For nearly 20 years, Chen Xudong joined Lenovo, after North West District general Manager, E-commerce leader, quality management, dual-mode construction, International Vanguard, China's business to break the ceiling, and now resolutely away from the head office, embarked on the "entrepreneurial" road, he was called "good at Solving problems" in the company, Believe that he has confidence in this venture.

Chen Xudong The name of a new company on a social platform such as micro-letters and microblogs, and he stipulated that the new company should start with the words "f" and "M two" letters, and fans responded very positively.

For the specific strategy of future subsidiaries, Chen Xudong said that the new company will be committed to building netizens favorite products and services, one of the most important indicator is the number of active customers.

For the company's future size, Chen Xudong first revealed that "Lenovo's market capitalisation is now 15 billion U.S. dollars, we hope that the new company in 3-5 years to reach the 1/3 group of market value, that is, about 5 billion dollars." ”