Lenovo's Internet thinking: The two-pronged approach of operator customization and service

Lenovo's Internet thinking: The combination of operator customization and service (TechWeb) text/Huangjie rely on the traditional PC business, why can also make smart phone? It must be admitted that the 30-year-old Lenovo is still in a very fast-changing moment as the new revolution arrives. Unwittingly, Lenovo entered the smartphone market for nearly 5 years. In January, it gave itself a birthday present: a 2.9 billion-dollar takeover of Motorola Mobility from Google. Lenovo CEO Yang said Motorola's mobile phone business will be profitable in 4 to 6 quarters after the completion of the merger. The earnings figures make Lenovo strong. August 2013, Lenovo Group released the first fiscal year 2013-2014 results report, according to earnings, the total sales in the period of 8.787 billion U.S. dollars, an increase of 9.71%. Mobile interconnection and Digital Home (MIDH) revenues rose 105% to 1.203 billion dollars year-on-year, with smartphones and tablets selling more than PCs for the first time. But in the country where the internet thinking is on the way, the perception of Lenovo mobile phone is not consistent with its brand status and product sales. Compared with other internet phone brands from scratch and with huge fans, Lenovo's success seems to be easier, with the view that it means nothing more than a big tree and laurels. The tree relies on the operator, and the food is served. And those who hold this view obviously did not foresee that the operator customization is the future trend of smartphone development, perfect and thoughtful service system is the manufacturer and consumers to bridge the essential foundation of communication. Precisely in these two core competitiveness, no other manufacturers can keep up with Lenovo's pace. By the domestic operators organized by the gathering fair is always show the strength of the stage, operators are not much money not to spend the suckers, they will choose the most competitive products in the market subsidies. Not only does the domestic operator do so, the Japanese operator even divides its custom product directly into the iphone and others two categories, this fully proves that only the real strength of the manufacturers will become the operator's preferred cooperation. 5 years, Lenovo and the domestic three major operators to maintain good relations of cooperation, from A60 to Vibe Z, during the birth of a number of sales record of the star model, which let Lenovo has been a stable operator of the first group of cooperative manufacturers (including Samsung, Apple, Lenovo, Huawei, Cool faction). Looking across the industry, mobile phone manufacturers and operators of the general trend of cooperation, operators will play an increasingly important role, and even the mobile phone brand competition in the evolution of the decisive force. Lenovo's Internet thinking: a combination of operator customization and service (TechWeb) This is why Lenovo has always attached importance to operator customization, but there is often a view that this emphasis is mistaken for reliance. This misunderstanding is not entirely unreasonable, after all, operator customization machine occupy the total number of Lenovo mobile phone sales, but this is only the appearance, the reasons for misunderstanding I am afraid not dig deep-only operators can be able to channel and service to the grassroots to eliminateFee, if the manufacturers to abandon the channels of operators to build their own, the need to bear the financial and efficiency pressure imaginable. With the rapid development of the number of operators, Lenovo from one to five of the city's full coverage of the service system for operators to save a lot of service costs, to ensure that users of Lenovo operators customized service quality satisfaction, full interaction with the user is clearly conducive to improving consumer awareness of the carrier brand, increase user stickiness. The Lenovo Service system becomes the window and the channel that it contacts with the operator custom machine user. Fortunately, the Internet age part of the task of sinking the channel can also be transferred by the network load, through the cooperation with the electric business and the establishment of free electric business platform to form a competitive advantage. Sales channels In fact can also reflect the vendor service system of gold, Lenovo in this regard occupies a great opportunity. Online, with the exception of the official flagship store, Lenovo has a hard to count private-sector power stores, online, Lenovo has a fully-covered sales system, the country has more than 10,000 mobile phone franchise stores, only the retail staff in the shop there are 4000 people. Although mobile phone manufacturers are increasingly inclined to internet marketing, experience has shown how much of a product's sales coverage is much deeper and wider, depending largely on the channel rather than snapping up. Lenovo also has a good ability to learn and innovate. A good example is Lenovo's service to fans, whether it's online forum interaction or offline executives interacting directly with fans, and even partying in bars, which is absolutely impossible in the age of Lenovo selling products. Over the past year, Lenovo's internet thinking is increasingly clear: the two-pronged operator customization and services, through continuing to deepen cooperation with operators to more people to use Lenovo mobile phones, through a comprehensive and perfect service system to maintain close communication with consumers. In China, Lenovo has long been working closely with the three operators to cultivate the market together. 4G and the emergence of virtual operators for mobile phone manufacturers brought a new opportunity, Lenovo can continue to become a leader? The right to vote is not the manufacturer, but the consumer. Lenovo's ambitions do not end with sales figures, and the use of the best service system to add a pound of carrier layout will undoubtedly be a key driver of Lenovo's quest for greater ambition.