"Letter" Wang: New business of the second generation of foreign trade Soho

Many times, we tend to the success of others due to the opportunity of the Times, regrets the fate of their own industry, but a lot of their own opportunities to surrender to those who have the foresight and persistent diligent doers.

"China Entrepreneur Network"

In recent years, there are a number of relying on the Internet, engaged in the business of the new foreign trade Soho, the Dunhuang Network CEO Wang to share with the side of this generation of foreign trade Soho new life, to see how they have a way to find their own living space.

Compared with the older generation of foreign trade Soho, what are the characteristics of this group of people? Wang that the answer is simple, "still doing those traditional foreign trade business of the old generation of foreign trade Soho, will be less and fewer." There are customers, no customers disappear. And this batch of electrical business of the foreign trade Soho is likely to do more and more, because their business form based on scale effect, standardized services. ”

Therefore, for the friends who are engaged in foreign trade Soho, Wang said, rather than lament the good of foreign trade opportunities, it is better to carefully study the changes in global procurement behavior, from which to determine which service models have begun to disintegrate, and what potential business opportunities.

Wang：

The first two weeks of my little article, "first-generation foreign trade Soho Why quit the river" with you told me about an old foreign trade man's story, caused a lot of foreign trade peers and entrepreneurs of concern, we particularly hope that I share some business is still progressing well with the new generation of foreign trade people, said the second generation of foreign trade Soho Life, See how they can find their own living space.

First of all, an old foreign trade people's thinking and transformation. A friend of mine, Mr. Chen, has been engaged in foreign trade in Hangzhou for nearly 20 years. In the 2010, the situation of traditional foreign trade deteriorated, he suspended business, ran to the Yangtze River Business school, but also want to meditate on the way out of foreign trade. During that time he was very confused, especially to see a lot of people using the current resources to start the transformation of the electricity business. While reading, he found me through his friends, we had several exchanges. At that time, many people said that foreign trade has no chance, it is better to turn to do domestic or complete career change. But he said to me, with many years in this industry, intuitive foreign trade still have a chance. He thinks that the outlet of foreign trade lies in the change of service mode, which can turn the purchasing process of overseas merchants, including running factories, inspection, customs and logistics, into a kind of standardized supply chain service.

After going back, Mr. Chen and two friends have registered a website for global apparel buyers and are now hearing that business is on track. He later told me that he did not pure foreign trade mode, but the line under the mixed type. For example, in marketing, he went to several large exhibitions overseas, by distributing business cards, the way to find the first batch of customers. Today, most of his clients are those in a single amount of 50,000 U.S. dollars in the small and medium-sized overseas buyers, apparel procurement standardization is difficult to do, need in the fabric, texture, style and quality details of a large number of communication and coordination, this group of businessmen in fact need is a stable and reliable and efficient service, Make sure they can speed up the turnover of the goods. They are willing to pay for the service. The old foreign trade Soho should be said to be very forward-looking, and no pattern of dogmatism, relying entirely on their own experience, as well as on the Internet to determine the common sense, to create a new business structure.

These two years, in fact, there are more than the original foreign trade to the layman quietly become foreign trade Soho.

Besides, Suzhou Huqiu, a famous scenic spot in Jiangnan, it is hard to imagine that it is now renowned for its bridal base. Here every day to produce a variety of 230,000 wedding dresses, and about 30% of which are exported through E-commerce small orders, small to an order can be started. Huqiu has a large number of big and small wedding dress factory. Do not underestimate these fragmented, mobile small foreign trade orders, over the years, but because of vigorous online demand and considerable profit margins to produce a number of electronic commerce-type new generation of foreign trade Soho. I say here the second story, the protagonist involved in foreign trade Soho is purely halfway. Jolie was originally a white-collar worker of a foreign headhunting company in Beijing. In 2011 years, when her husband was sent from Beijing to work in Suzhou, she followed her young children to Suzhou. The results found that in Suzhou to do back to the old line of headhunting, job opportunities are far less than Beijing. So she looked after the children and the family and tried to find a new way. Because there are girlfriends from Beijing to Suzhou to set wedding dresses, bridesmaid clothes, she saw the Huqiu wedding base. Just this chance, she went in and started her Soho venture.

Later, some colleagues told me, this is only more than a year of novice, now has done a monthly turnover of more than 200,000 U.S. dollars, more than 2000 per month. From one person's self-employed households to the 20-person team, while operating the Dunhuang network, ebay and other electric platform, but also in the local application to rent-free two years of office space.

From a headhunting company white-collar, only more than a year of time to transform into a wedding, and business directly overseas, many people want to know what she has a unique stunt, in a new industry in a short period of time to do the wind. Last winter, I stopped by her office in Suzhou High-tech (600736, share bar) area to find out. She said she had been good at working with English and liked Facebook. In recent more than a year, due to the global economic situation down, Europe and North America, many foreign white-collar workers have been laid off, some white-collar workers began their own business online shop. So she often put pictures of some wedding photos on Facebook, and that's a really good trick. Gradually, through the marketing of Facebook, and more than 20 small buyers soon established a fixed partnership. Of these, five or six of them were white-collar workers, and one was actually in General Motors to do the financial. They are unemployed after some of the open shop on ebay, some independent website, some open wedding entity store, because Jolie wedding style is very new, the price is very attractive, to ensure that 7 days to arrive, plus communication smooth, she now became a small famous wedding sellers, The account on Facebook is more than enough to talk about wedding dresses.

For these halfway, no resources of the new generation of foreign trade people, the best start is those scattered, neglected edge orders. Factory general to special specifications and small orders do not see, and these small single profit is very high, although the total small but the frequency is high, can add up. Six months ago, in order to control the quality of certain small orders with special requirements, she also started a small factory, which is now being helped by her retired father. Jolie is now aiming for the next 2-3 years, to achieve 1 million U.S. dollars per month sales.

I do not have the current number of Chinese foreign trade Soho, but I reckon at least millions. These two years began, has been a group of relying on the Internet, engaged in the business of new foreign Trade Soho, the current number is not much, can have Jolie such monthly sales in 200,000 U.S. dollars should only thousands of. A friend asked me, compared with the older generation of foreign trade Soho, what are the characteristics of this group of people? My answer is very simple, still do those traditional foreign trade business of the old generation of foreign trade Soho, will be less and fewer. There are customers, no customers disappear. And this batch of electrical business of the foreign trade Soho is likely to do more and more, because their business form based on scale effect, standardized services.

Therefore, for the friends who are engaged in foreign trade Soho, rather than lament the good of foreign trade opportunities, it is better to carefully study the changes in global procurement behavior, from which to determine which service models have begun to disintegrate, and what potential business opportunities.

(This digest is from Wang Sina blog)