Leveraging large amounts of unstructured data through Enterprise content management (ECM)

It is no secret that today's businesses are not plagued by the deluge of information. We are surrounded by a lot of growing data. Unstructured content in many organizations (from printing documents to social media articles) is growing unchecked. For many organizations, unstructured content already accounts for 80% or more of the overall enterprise information. Such content is growing, driven by the lingering reliance on paper-intensive processes and the chaotic spread of personal and shared digital content.

The good news is that every information generated by people, devices, and systems within an enterprise can be used as a competitive advantage. Forward-looking enterprises have realized that successful interaction between users and content plays an important role in improving business outcomes. For example, in many enterprises, customer projects are by no means limited to a single point of contact. Conversations throughout the customer lifecycle often involve a great deal of interaction with different internal agencies of the company. Processes may be dynamic, non-linear and unpredictable. For example, banking dispute mediation, insurance business claims processing and medical care coordination, the customer cases involved are usually extensible and unpredictable, have strong dependencies on contextual content, and require multiple elements to collaborate during case execution.

To take full advantage of all available content within the enterprise, you need to adopt a flexible, scalable enterprise content Management (ECM) system that can harness a large amount of structured and unstructured information, provide mobile access and management capabilities, integrate search and analysis technologies, and facilitate the development of factual based decisions, The system also provides lifecycle functions to help properly handle redundant information. ECM information must also be accessible to modern end-users who want to simplify the experience of consumer Web applications when using and managing business content.

IBM Content Navigator

Aware of these requirements, IBM recently released a new software designed to dynamically improve the user's business content usage and management experience. Ibm®content Navigator is a collaborative mobile content solution that maximizes the value of information by implementing content mobility.

Content Navigator can:

 Provides a centralized user interface for easily unified control and clear monitoring of multiple ECM repositories through any browser and common mobile device.
 Delivers a wealth of user-initiated intelligence and control, delivering a powerful out-of-the-box, multi-use case content platform that seamlessly expands to meet specialized content application requirements.
 Allows users to access, manage, and use enterprise content directly from mobile identification and tablet computers anytime, anywhere.
 Helps to collect and manage massive amounts of unstructured content created through a modern collaborative user experience.
 Incorporates intuitive design tools to easily customize functionality, create secure team collaboration space, and provide custom views based on user roles.

Business advantages

Most companies have deployed some form of content management or document management infrastructure for many years, but traditional policies no longer meet today's business environment requirements. Traditional content management platforms lock content in multiple isolated repositories, which can lead to uncontrolled proliferation, inconsistent access, and installation costs and risks. Even if you invest a lot of money in developing ECM solutions, many companies are still struggling to keep up with the pace of change and the dynamic growth of content creators, consumers, formats, resources, and locations. Many ECM deployment environments can only capture a few of the opportunities to improve content management, leaving a lot of performance gaps and opportunities to develop a more systematic, strategic, and comprehensive approach.

However, by leveraging the latest technologies, processing capabilities, capabilities, and integration points, organizations can now gain greater value from the documents and content associated with their core business activities. By fully consolidating document capture, case management, social content, content analysis, and governance capabilities, content Navigator enables organizations to release the value of their unstructured data and transform key business processes to reduce risk, reduce costs, and increase revenue.

Today, markets need high-value solutions for specific business issues. These solutions are designed to capture and activate information and motivate users to make more effective decisions. In addition to content and process management, these solutions rely on advanced analytics, Business rules, collaboration, and social software. As a result, better collaboration, insight, responsiveness, flexibility, excellent customer service and regulatory compliance can be achieved.

Applying ECM functionality to your core business activities can change the way you manage your core business areas, such as customer service or supply chain. By translating current business activities into more streamlined processes, Content Navigator helps organizations reduce costs, increase productivity and efficiency, gain market insight, mitigate risk, and respond more keenly to changing business environments.

IT Advantage

Content Navigator can also help IT departments to address the rising cost of storage and the increased risk associated with long-term storage of massive amounts of content. In most cases, IT has little control over content and is often stored in multiple desktops, file shares, e-mail messages, and orphaned document libraries. As business units replicate content to make it easier for departments to access, storage costs can rise rapidly.

Because key enterprise content is still "spread around", many enterprises still face the risk of retaining content, and its content is often longer than the legal time. The information lifecycle governance strategy should be widely applied to key enterprise content, regardless of the content source or the format used, which allows organizations to categorize them when capturing or creating content, and to apply appropriate retention schedules to ensure that content retention time does not exceed legal time.

Content Navigator also makes it easy for users to access transaction-related documents and assist in decision-making, and provides detailed information about customers, assets, vendors, and so on to help enterprises take full advantage of ERP, CRM, asset management, and legacy systems. Users no longer need to seek information support by accessing other systems or by manually searching for such information.

New features of the IBM ECM solution Portfolio

IBM datacap taskmaster Capture can extract information from the document image for use in ECM and business systems. It will be run as a generic capture portal, transforming all forms of documentation into the incoming enterprise.

IBM Content Manager OnDemand for Multiplatforms enables businesses to gain significant and rapid ROI through instant access to inventory, announcements, and other print archive information.

IBM Content Analytics with Enterprise Search leverages advanced natural language processing techniques such as those provided in IBM watson™. It is a unified content analysis and search platform to help predict and achieve business results by demonstrating the operational profile contained in the enterprise content and the complex analysis issues that arise from the resolution of information growth.

Concluding

The IBM ECM solution helps enterprises achieve content value by enabling content mobility (capture, activation, socialization, analysis, and governance) for better insight and business results. IBM can help companies identify critical content in large amounts of data, prioritize content, and gain insight into reporting business decisions. IBM helps organizations provide the right content for the right people at the right time, while effectively managing the cost and risk of enterprise content from capturing to handling the entire process.