KeywordsMobile phone manufacturers mobile phones LG mobile phones lollipops dessert shops
When the clock pointed to the first minute of 2010, many young people were staring at LG's web Account page in different places, competing for the first sofa in the new Year for the "LG phone dessert Shop". The "Candy Shop" in the name of "Lollipop" LG GD580 mobile phone, has become the group of young people the hottest hot topic. According to the latest sales figures, LG "cookie" mobile phone KP500 since the November 2008 listing has been very popular, global shipments have exceeded 10 million units. And before this, to "I chocolate U" Popular people's chocolate phone has long been tens sales performance in the bag. All the facts are proving to us, a series of sweet-looking "lollipop", "Ice Cream", "chocolate", "Cookie" LG Dessert series mobile phone is an irresistible momentum to break the young, fashionable consumer's heart defense. Dessert strategy has quietly become the 2012 LG Rob the world's second largest mobile phone manufacturers in a careful deployment of the throne, a sweet knife. A variety of sweet plus points excellent shape design, unique product features, rich product line has made LG Dessert series mobile phone scenery Unlimited. In addition, LG through a successful spokesperson strategy, line online, such as a variety of interactive methods, and other marketing tools, and mobile phone consumers to establish a more intimate emotional contact, so that users of the LG dessert family mobile phone goodwill and loyalty further promotion. Online interaction, at the beginning of the new Year, LG launched in Renren "LG Lollipop mobile phone big challenge" to attract countless enthusiastic fans to speak out their creative dreams, friends and partners to win the total amount of 120,000 yuan LG Lollipop Fund. And in another mainstream SNS website, LG mobile phone NET Dessert store account has also been launched in full swing. Here has become the LG dessert phone fans focus on LG Dynamic natural position. And in the dessert store released information will be the first time the fans reprinted to Baidu Bar, 52LG forum, and so on, so that the news of LG dessert quickly spread to expand to a wider range of people. 3G in the smoke of the sweet taste from the beginning of the 2009 golden "cookie" KV500 by "Tianyi" Take-off, LG succession to the next generation of ice cream mobile phone KV600, new chocolate bl40e/bl20e continue to attack the 3G market, full coverage of the midrange and high-end market. In a high-end business machine melee 3G Mobile phone market, the LG dessert family with its beautiful appearance, rich entertainment features, the emergence of one of the most eye-catching mobile phone products. At the end of 2009, the LG Dessert family with the fun and bright lollipop GD580 mobile phone finale, but also become the terminal of many WCDMA products, the most fashionable cool one. At present, the LG Lollipop handset already has up to 6 kinds of shell color, each color has the different nickname, for example light pink strawberry candy lollipop, big red grapefruit flavor lollipop, blue blueberry candy and so on. Cool shape, catchyMobile phone name, plus support for DIY design LED lights, hand-painted style UI interface and other unique product design, Lollipop mobile phone once listed, so many young consumers sight. 2010 has been pulled off the curtain, LG in this year can launch a new generation of dessert phone to replicate the success of the previous successful experience, and whether it can continue to rely on the dessert strategy for the youth market, continue to expand the territory, occupy more market share. The so-called "90,000 in the wind Peng is lifting", the future LG dessert strategy will be how to deploy, still worth looking forward to. Wen/Li Tite
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