LGD Global Promotion President Tri Dongyuan to the "First financial daily" reporter said

after LG, Samsung, Skyworth, Konka, Changhong will also be introduced in the Chinese market this May OLED (organic light-emitting diode) TV. LG Display (LGD) Global promotion President Tri Dongyuan yesterday to the "First financial daily" reporter said, as the participation of manufacturers, OLED TV prices will gradually reduce, "is expected to have a significant decline in the middle of next year".

Tri Dongyuan told reporters that LGD's first OLED TV panel production line has been put into production, the monthly production capacity is 8000 pieces of glass substrate; the second production line is still under construction, plan to put into production in the second half of this year, 26000 pieces of glass substrate per month. Together, LGD will have an OLED TV panel capacity of 34000 glass substrates per month. "Each OLED glass substrate can be cut 6 pieces of 55-inch OLED TV screen. According to Tri Dongyuan, this means that LGD can provide nearly 200,000 pieces of 55-inch OLED TV panels per month if the capacity is fully open.

Tri Dongyuan said that now the LGD OLED TV panel's yield rate has risen to 70%, the future will continue to improve, as production increases, prices will decline.

OLED TVs are recognized as next-generation TVs, but expensive prices have been the biggest obstacle to the popularity of OLED TVs. Therefore, Samsung, Sony, Panasonic and so on have slowed the progress of OLED TV market. But LGD is still pushing OLED TV.

is good technology and does not represent the ultimate success of the market. PDP (plasma) television is a cautionary tale, because the PDP industry chain is too closed, the final competition but the industrial chain of Highly open LCD (LCD) TV. At present, LGD is the world's only OLED TV panel provider, but also well aware of the "flame" truth.

So, in yesterday afternoon OLED screen promotion meeting, Skyworth, Konka, Changhong, Haier representatives were invited. Previously, Skyworth has revealed will be in the "51" batch listing 55-inch OLED TV.

Konka Guangzhou Branch general manager Hu Jianping told the "First financial daily" reporter, this year "51" before, Konka in Beijing, Shanghai, Guangzhou, Shenzhen flagship stores, will also be listed 55-inch OLED TV. Guangzhou only in the new city of Gome stores, Victoria opposite the Suning stores sell, the price has not been finalized. "

changhong Guangzhou Sales Branch marketing director Wang Fangming also disclosed to our correspondent, May mid-June, Changhong 55-inch OLED TV will also be listed. "The listing plan has not been decided, perhaps in Guangzhou Tianhe a flagship store, because the arrival of less, only one or two units, as a display." The price is less than 40,000 yuan. "

Haier TV, Guangdong province sales director Zhou Yongzhe, said Haier's OLED television has been developed, but the time to market has not been decided. Since OLED TV market share is still very low, whether to promote, when to promote OLED TV, Haier headquarters is still on the sidelines.

According to display search data, OLED TV shipments will reach 260,000 by 2015, and OLED TVs will have a market scale of 800,000 by 2016; 2017 will be further upgraded to 1.5 million units.

Display Search China research director Bing to our correspondent, said that although LGD second OLED TV panel production line planned to be put into production in the second half of this year, but the plan is not the number of output panel, the actual output is also affected by the yield; second, even if the yield comes up, Also depends on the market acceptance.

Bing predicts that the 2014 global OLED TV shipments will not exceed 100,000 units, "OLED TV market progress slower than previously expected, this judgment has not changed." "

for LGD to win Skyworth, Konka, Changhong formed OLED television Promotion Alliance, Bing that, because Tcl, Hisense and the other side plate giant Samsung cooperation is tight, so not to join the OLED TV camp, and Sony, Panasonic and other Japanese brands in the international market, LG is a direct competitor, so LGD is not "pulling in" the Japanese brand.

The OLED TV panel now has a good rate of over 50% and has the opportunity to achieve a certain amount of commercialization. Bing analysis said that if the yield reached 70%, 55-inch OLED TV panels can be cost 20,000 yuan, Chinese brands now push OLED TV "money to earn."

Although the sound of OLED TV is increasing, Bing believes that even if the 2017 OLED TV global sales reached 5 million units, in the world over 200 million TV sales, only 2% of the share, from the popularity of a large distance.

Group Intelligence Consulting Research director Li Yachen that even if the domestic 55-inch OLED TV to 29999 Yuan Price, a 55-inch LCD TV prices have been achieved within 4000 yuan, OLED TV and LCD TV spreads are still obvious Two LGD OLED TV panels supply a limited amount. The domestic OLED TV sales will be below 100,000 units this year.