Liang Jianzhang: Technology "prodigy" to management transition from entrepreneurship to fade to return

Liang Jianzhang Left

He uses the traditional booking business, with it technology, to create a model that no one else has done. He relies on "mouse + cement" to create a successful Nasdaq-listed company. After the company's successful listing, the young business leader, who likes to study problems, resigned from his post as CEO and chose to pursue further studies in the United States. In the six years of Liang Jianzhang exit, China's online tourism market has developed rapidly, although Ctrip has also gained considerable development, but the pace is getting heavier. Meanwhile, in the six-year online tourism market, Ctrip's traditional rivals are scrambling to compete for market share, and new rivals are booming. February 21, 2013, Ctrip announced that its board appointed Liang Jianzhang as chairman and CEO of the board, six years later, Ctrip soul characters, one of the founders of Liang Jianzhang again into the "rivers and lakes", heavy palm ctrip reins, blowing the horn of the attack.

Technology "prodigy" to management transformation

No one doubts that 20 years ago Liang Jianzhang was a gifted teenager in the IT field. Jack Ma, Alibaba's president, spoke of Liang with two words: "Genius" and "already occupied the opportunity." Born in the 1969 Liang Jianzhang, the essence is like the rational and perceptual integration, is willing to dream in the reality of a person landing. In the 1983, when the vast majority of Chinese still do not know what the computer is, the Chinese Academy of Sciences, a few of the few computer rooms are still covered with thick red carpet, 13-Year-old Liang Jianzhang has learned to develop their own computer-assisted writing poetry, but also took a national first computer program Design Competition Gold Award. Computer and ancient poetry, this is "farfetched", but in Liang Jianzhang there, but beautifully combined together.

Two years later, Junior high school did not graduate, 15-Year-old Liang Jianzhang directly into Fudan University computer undergraduate class. A year later, Fudan has not yet graduated, Liang Jianzhang directly into the U.S. Georgia Polytechnic University. Talking about the learning process in the United States, Liang Jianzhang laments, "Learning in the United States helps me a lot." He must complete his studies as soon as possible due to economic pressure, and in 1989, Liang Jianzhang, 20, won his master's degree and went straight to his ph. D. But then Liang Jianzhang found that his studies no longer challenged him, "the most advanced thing is not the school but the enterprise". So the doctor did not graduate, he joined the world's second rich founder of the Oracle company.

After three years of research and development at Oracle's U.S. company, Liang Jianzhang a home visit, "feeling the domestic fiery entrepreneurial atmosphere and the huge hidden business opportunities." He analyzed, in the long run, his development opportunities or at home, for which he decided to transition from technology to management. Once back in the United States, Liang Jianzhang to apply for the conversion department to the customer service department, "very few people will turn this way", because in the research and Development department status, treatment, options are much better than other departments. Back then, Liang Jianzhang felt the choice was right, and the experience of customer service helped him understand the relationship between it and management, and, more fortunate, he returned to China as a consulting director in 1997 through Oracle's internal recruiting. "It is impossible to return to China if it is still in the research and development department. Liang Jianzhang said that he has achieved the transition from technology to management, laying a solid foundation for self-employment.

During his work as a consultant director, Liang Jianzhang has been a consultant for many domestic enterprises in management, software and electronic commerce, and has participated in the planning of the construction of state-owned enterprise management systems such as civil aviation and China Telecom. At the same time, he is also carefully looking for opportunities, hoping to open a domestic company, a round of entrepreneurial dream. "Opportunity is for those who are prepared." "Liang Jianzhang believes that before starting a business must do a good job of accumulation, observation and thinking is essential." To start a business, you must be prepared for your studies, experience, and skills. "When you really feel like you're doing better than anyone else in this business, chances are there." "In China for the past two years, Liang Jianzhang has been trying to familiarize itself with the situation in China and is well prepared to start a business."

What were you doing then? What kind of memory?

Special Questions and Answers

1978, Reform and Opening-up

Liang Jianzhang: When I was nine years old, I was obsessed with computer technology and laid the foundation for my achievements in the field of computer technology.

1992, Southern Speech

Liang Jianzhang: I was working for Oracle in Silicon Valley. There were fewer Chinese at the time, and in the early days Silicon Valley was more willing to accept the best people from different places, and it would help you with a green card or other help. Later I brought some good internal management methods of Oracle to Ctrip.

2001, China's accession to WTO

Liang Jianzhang: 2001, China's accession to the WTO, I in Ctrip, the company in November 2000 acquired the Beijing Modern Express booking center, began to book a room business. I lead Ctrip completed by the "network" to "service Company" transformation, for Ctrip's development model has a new orientation. Because the development of the company's thinking has changed, I also began a bold strategic adjustment in the business model.

2008-2009, the financial crisis

Liang Jianzhang: I was studying in the United States to study ph. D. in economics at Stanford, including population and entrepreneurship as well as the Chinese labor market. In the course of the study, I was shocked by a series of phenomena: On the one hand, China's demographic structure will change dramatically in the coming decades, dragging down economic and social development, and the country with a fertility rate at the end of the world is still strictly implementing family planning.

10 page Proposal Create Ctrip

1998, the Internet in China quietly rising, when Liang Jianzhang feel the opportunity to mature. "The internet was very hot and the risk funds were plentiful, which was a good opportunity to start a business." "So he made a bold move, leaving Oracle, to create a Ctrip network."

Speaking of why the original choice to do tourism sites, Liang Jianzhang said, one is out of the domestic tourism market expectations, there is intuition. On the one hand, Liang Jianzhang felt that the travel agency was very difficult to meet people like him, the provision of services is not in place, and the tourism "imagination space is very large", 1998 China's tourism scale of 239.1 billion yuan, "tourism is the second largest expenditure of the people, even higher than the car", Liang Jianzhang aims to target the tourism industry. After the success, Liang Jianzhang admits that at that time was not familiar with the tourism industry, did not do in-depth research, just a hunch, feel "do travel site from design to distribution, payment, very suitable for e-commerce."

With the idea, the construction of Ctrip team became the key to entrepreneurship. "The beginning is a few friends," Liang Jianzhang smiled, and Liang Jianzhang familiar with the Shen, Hanting became the founder of the original Ctrip. Three people quickly decided, from the original work out, go all out to do the site well. In the Division of labor, complementary advantages are their strengths. Liang Jianzhang is the Oracle China Consulting Director, the technical background is profound; Shen is a Yale MBA, a banker with years of investment experience with considerable financing and macro decision-making capabilities, while Hanting has a wealth of entrepreneurial experience and is good at managing and selling. Later, in order to strengthen the tourism industry, Liang Jianzhang and found the Shanghai travel agency general manager fan to join, since the successful construction of Ctrip management team, officially set sail.

May 1999, Ctrip Company was formally established, registered capital of 2 million yuan. In October 1999, relying on a 10-page, slightly rough business plan and a perfect team portfolio, Liang Jianzhang won the IDG's first 500,000 dollar investment and formally defined its website business model as Ctrip's travel network. "The Business plan for venture capitalists was very crude," Liang Jianzhang recalls, beginning with a smile. And more let him rejoice is, the year of a few pieces of paper, unexpectedly born now the embryonic form of Ctrip. November 1999, online booking system started, at this time, including IDG, SoftBank, Morningside Group, Orchid Group and other institutions to carry out a second round of investment, the total amount amounted to 4.5 million U.S. dollars. Although the two rounds of investment a total of 5 million U.S. dollars, but the share is not more than 30%, Ctrip priced up to 16 million U.S. dollars.