Liang Weiping CEO: How do we play mobile internet!

"Where is the future?" Should be a one-stop habitat service. "A café in Sanlitun, Beijing, sits opposite the journalist," said Liang Weiping, the CEO of the House. Liang Weiping looks peaceful, but he is engaged in the real estate information website industry is experiencing a double squeeze: one end from the macro policy, with a variety of restrictions on the implementation of the policy, the developer's money is getting tighter; one end from the portal advertising model is increasingly not attracting advertisers, search, social interaction ads are eating portal ads. The biggest challenge, however, is not the two, but the paradox of the mobile internet era: The mobile Internet is replacing the PC Internet as a new portal, but the mobile Internet cannot form a business model through traditional display ads. The problem of mobile internet has not yet figured out how to solve the problem of "big Data + cloud computing" in front of the industry. A variety of problems ensued, Liang Weiping that "one-stop service" is the way to solve these problems. Including search rooms, selling points, and other competitors all industry competitors have seen, the future of mobile Internet is O2O. The problem is, what is online resources, certainly not just information aggregation, offline resources is what, certainly more than the availability of information. Liang Weiping that the two points, in order to carry out online and offline resource integration, for customers, buyers to provide more services, to create a one-stop service platform for human settlements. Portal mode is obsolete, the industry needs a new model, "one-stop service" mode provides an interpretation, but not necessarily final implementation. One-stop Habitat Service Portal mode of real estate information site to solve the problem is "Meet (meet)" The issue: the availability of institutions (intermediaries), the individual will release information on the Internet, the need for the availability of consumer Internet access through search, site recommendations and other models to find the owner of the property. All other things are not related to the site, consumers and intermediaries or individuals to complete the private. One-stop habitat service includes looking for a room, housing, trading, loans and other services, that is, the whole track of a single transaction. In addition to the whole track of one-way transactions, but also to understand the consumer at different times of the housing needs, and then accurate push products and services. The traditional model is a single transaction, and now it is a full lifecycle service. Full service, life cycle service, is one-stop service of the two aspects of habitat. The future one-stop habitat service is this, when the user first look at the room, the user data will automatically enter the trading center, trading Center will automatically tell users and intermediaries, when you can meet to see the house, after signing the contract, the trading center will prompt users to renew, tax changes and so on. Buyers are able to make decisions such as prepayment, according to these tips. One-stop service building is a new platform, real estate developers, brokers (intermediary), buyers to achieve zero-distance delivery between offline and offline complete integration. Liang Weiping said: Truly realize the O2O model of Habitat service. Buyers can not only find a house in the home, but also on this platform to rent, buy a house, sell a house, and even in this platform to enjoy different companies and institutions to provide decoration, loans and loan repayment services. These institutionsIncluding intermediaries, banks, decoration companies, unlocking companies, there will be other service agencies in the future. Liang Weiping explained that the previous lock is a troublesome thing, but also related to safety, through the horse on the roadside telegraph poles called the unlock people may be thieves, through the community property, often expensive outrageous. They can provide audited unlocking companies, because the services provided by a number of companies, the price is not outrageous. There are news that the tenants will enter the Internet finance, based on the Internet to provide housing financial services. Liang Weiping said: "The current plan is provided through a third party, the direction of the tenant is to do the platform, unless there is no third-party agencies to provide services." The reporter learned that peace has been with the tenants have communicated and contact. Layout Mobile Internet Liang Weiping that the reason why the tenants can achieve a one-stop habitat service is because of the importance of the mobile internet to the tenants. The mobile Internet allows people to connect anywhere, anytime, and with the availability of a PC, which is not possible. Liang Weiping said that over 50% of the weekend's traffic from the mobile end exceeded the PC Internet and grew far faster than the PC Internet. Liang Weiping's view is somewhat radical: "Although mobile internet and PC Internet will coexist, but will not be the same important market, mobile Internet is more important, habitat services over 50%, or even 90% will be through the mobile Internet, PC Internet less than 10%." "In 2011, Liang Weiping predicted that at the earliest 2014, the latest 2015, the amount of traffic on the mobile side would exceed that of the PC. What Liang Weiping didn't anticipate was that the "over PC" prophecy came a year earlier. Liang Weiping that the mobile Internet in four areas to facilitate the "one-stop service": One is mobile, the full use of debris time; the second is to shoot, to share the picture, three is lbs; four is connected with the telephone, can communicate at any time. Because of the radical, so advance layout. April 2011, Residential Test Water mobile Internet, the introduction of mobile phone client "residential housing", 18 months later accounted for the market share of 87%. Subsequently, the tenant launched a "home" and "good rent" App, gradually cloth mobile internet matrix. Liang Weiping announced that the company had been transformed into a mobile internet company in July 2012, after an organizational structure and process reform, with the addition of a mobile internet division. July 29 This year, the tenants to implement a panoramic plan, the integration of "home, love room, good rental, goldsmith" four portals; September 9, the tenants will be under the "second-hand housing, new house, good rent" three big app merged into the "housing". At present, the mobile terminal installed capacity of more than 25 million, traffic has been more than half, far ahead of other companies in the same industry, peer level is less than 10%. Based on mobile Internet, user behavior map can also be drawn. Liang Weiping said, according to Mobile, can shoot, LBS, instant Messaging (based on mobile communication instant messaging) four functions, can know a city where the purchase demand is the most intense, is one bedroom, two bedrooms, three, or other room type demand most, this place roomWhat is the general price and how much is the growth? This data will be available to developers in the future, making it easier for them to make decisions: where in a city is the most worthwhile place to take, and what kind of styling to provide. Liang Weiping said that this is the future "mobile Internet + Big Data + cloud computing", mobile Internet is the most important. Mobile Internet can be convenient for a variety of data collection, and then data analysis, for the tenant or secure the partner, provide similar user behavior map services, to form a new business model. Outdated portal model Why did the tenant preempt the mobile internet layout? There are two reasons, one is because of the size of the screen, advertising mode can not be replicated on the mobile internet, which is plagued the entire Internet industry, but also the problem of Internet real estate information service providers; The second is that the traditional portal advertising revenue is not bad. SouFun earnings in the second quarter of 2013 amounted to $144.1 million trillion, an increase of 48.6% per cent, and a total of 538 million to 548 million dollars for the full year of 2013, according to the results. Easy to live China earnings show that 2013 total turnover of 163.4 million U.S. dollars, an increase of 43%. Sohu's total income in the first quarter of 2013 was 308 million U.S. dollars, up 36% from the same period in 2012. Sohu said that the year-on-year increase in income was mainly due to the increase in income contribution of the real estate industry and FMCG industry. Liang Weiping that the portal model is still driven by inertia, one is the Chinese real estate market dividend, the second is the new competitive model did not rise. He said the model was unsustainable because it was at the expense of the user experience. Liang Weiping Open a real Estate information service website for example: "You see, their home page is full of ads, home is very quiet, secure a small number of home ads is not charged, secure the profit model is Pay-per-click, advertising is a gift of friendship." "Click Advertising mode is a search engine model, emphasizing precision and effectiveness." Liang Weiping that in the mobile internet era, the business model of the tenants can help them to overtake the corners. The display class ads on the portal site cannot be copied on the mobile screen, but clicking the ads does not interfere with the user and is "relatively replicable". Compared with other real estate information service sites, the annual revenue of the tenants is about 100 million U.S. dollars, the plate is still small, easy to live in China, search rooms have been listed, the tenants need to false. To lead the market on the mobile internet, the business model is not the only capital of "overtaking the corners", the other is to enter the new house market by second-hand housing: there are more than 3 million broker resources in the hands of the tenant, can launch them to sell new house. In the past, the new house in a state of demand, developers do not pay attention to broker channels; with the implementation of various restrictions on the purchase, the house is not as good as before, the developers began to seek fresh channels to contact consumers. Liang Weiping said that a secure home could help developers find ways to help developers manage these brokers. Liang Weiping said: Let the developer direct management 3 million brokers, the cost is too high, the developer also has no such management experience, the tenant happens to have such experience. As the property market changes, openThe sale of new homes is not an exclusive practice for tenants. House search, focus on the real estate Network has also entered the field. Liang Weiping said: "In this field of competition, it depends on who do better, run faster." "Mobile Internet + new House Market" is the two stories that the tenant is talking about, it is the middle and short term war. "A one-stop habitat service, based on big data and cloud computing, is a future story for the Liang Weiping and a medium-to long-term war," he said. "Prior to that, the tenant has carried out a round of financing: The tenants were founded in 2007, Jingwei Venture investment in the first 2 million U.S. dollars, and December 2008, Jingwei Venture investment 10 million dollars again." The first two rounds of investment by the Jingwei Venture partner Shao Yipo-led. In March 2011, the tenant received a 50 million dollar financing from Baidu. Layout Mobile Internet Liang Weiping that the reason why the tenants can achieve a one-stop habitat service is because of the importance of the mobile internet to the tenants. The mobile Internet allows people to connect anywhere, anytime, and with the availability of a PC, which is not possible. Liang Weiping said that over 50% of the weekend's traffic from the mobile end exceeded the PC Internet and grew far faster than the PC Internet. Liang Weiping's view is somewhat radical: "Although mobile internet and PC Internet will coexist, but will not be the same important market, mobile Internet is more important, habitat services over 50%, or even 90% will be through the mobile Internet, PC Internet less than 10%." "In 2011, Liang Weiping predicted that at the earliest 2014, the latest 2015, the amount of traffic on the mobile side would exceed that of the PC. What Liang Weiping didn't anticipate was that the "over PC" prophecy came a year earlier. Liang Weiping that the mobile Internet in four areas to facilitate the "one-stop service": One is mobile, the full use of debris time; the second is to shoot, to share the picture, three is lbs; four is connected with the telephone, can communicate at any time. Because of the radical, so advance layout. April 2011, Residential Test Water mobile Internet, the introduction of mobile phone client "residential housing", 18 months later accounted for the market share of 87%. Subsequently, the tenant launched a "home" and "good rent" App, gradually cloth mobile internet matrix. Liang Weiping announced that the company had been transformed into a mobile internet company in July 2012, after an organizational structure and process reform, with the addition of a mobile internet division. July 29 This year, the tenants to implement a panoramic plan, the integration of "home, love room, good rental, goldsmith" four portals; September 9, the tenants will be under the "second-hand housing, new house, good rent" three big app merged into the "housing". At present, the mobile terminal installed capacity of more than 25 million, traffic has been more than half, far ahead of other companies in the same industry, peer level is less than 10%. Based on mobile Internet, user behavior map can also be drawn. According to the four functions of mobile, Liang Weiping, LBS, instant Messaging (instant Messaging based on mobile communication), we can know where a city needs the most from a home., is one bedroom, two bedroom, three, or other room type demand most, this place house price general price is how much, growth situation. This data will be available to developers in the future, making it easier for them to make decisions: where in a city is the most worthwhile place to take, and what kind of styling to provide. Liang Weiping said that this is the future "mobile Internet + Big Data + cloud computing", mobile Internet is the most important. Mobile Internet can be convenient for a variety of data collection, and then data analysis, for the tenant or secure the partner, provide similar user behavior map services, to form a new business model. Outdated portal model Why did the tenant preempt the mobile internet layout? There are two reasons, one is because of the size of the screen, advertising mode can not be replicated on the mobile internet, which is plagued the entire Internet industry, but also the problem of Internet real estate information service providers; The second is that the traditional portal advertising revenue is not bad. SouFun earnings in the second quarter of 2013 amounted to $144.1 million trillion, an increase of 48.6% per cent, and a total of 538 million to 548 million dollars for the full year of 2013, according to the results. Easy to live China earnings show that 2013 total turnover of 163.4 million U.S. dollars, an increase of 43%. Sohu's total income in the first quarter of 2013 was 308 million U.S. dollars, up 36% from the same period in 2012. Sohu said that the year-on-year increase in income was mainly due to the increase in income contribution of the real estate industry and FMCG industry. Liang Weiping that the portal model is still driven by inertia, one is the Chinese real estate market dividend, the second is the new competitive model did not rise. He said the model was unsustainable because it was at the expense of the user experience. Liang Weiping Open a real Estate information service website for example: "You see, their home page is full of ads, home is very quiet, secure a small number of home ads is not charged, secure the profit model is Pay-per-click, advertising is a gift of friendship." "Click Advertising mode is a search engine model, emphasizing precision and effectiveness." Liang Weiping that in the mobile internet era, the business model of the tenants can help them to overtake the corners. The display class ads on the portal site cannot be copied on the mobile screen, but clicking the ads does not interfere with the user and is "relatively replicable". Compared with other real estate information service sites, the annual revenue of the tenants is about 100 million U.S. dollars, the plate is still small, easy to live in China, search rooms have been listed, the tenants need to false. To lead the market on the mobile internet, the business model is not the only capital of "overtaking the corners", the other is to enter the new house market by second-hand housing: there are more than 3 million broker resources in the hands of the tenant, can launch them to sell new house. In the past, the new house in a state of demand, developers do not pay attention to broker channels; with the implementation of various restrictions on the purchase, the house is not as good as before, the developers began to seek fresh channels to contact consumers. Liang Weiping said that a secure home could help developers find ways to help developers manage these brokers. Liang Weiping said: Let the developer directly manage 3 million brokers, the cost is too high, the developer also did notThis kind of management experience, the tenant happens to have such experience. With the changes in the property market, opening up new areas of sales is not an exclusive practice of the tenants. House search, focus on the real estate Network has also entered the field. Liang Weiping said: "In this field of competition, it depends on who do better, run faster." "Mobile Internet + new House Market" is the two stories that the tenant is talking about, it is the middle and short term war. "A one-stop habitat service, based on big data and cloud computing, is a future story for the Liang Weiping and a medium-to long-term war," he said. "Prior to that, the tenant has carried out a round of financing: The tenants were founded in 2007, Jingwei Venture investment in the first 2 million U.S. dollars, and December 2008, Jingwei Venture investment 10 million dollars again." The first two rounds of investment by the Jingwei Venture partner Shao Yipo-led. In March 2011, the tenant received a 50 million dollar financing from Baidu.