Lin Qidong, chairman of the Chinese children's clothing design power how to Rise

Bob Bean Children's Wear Lin Qidong Reporter: The mother, one is the fabric of clothing, quality must be very concerned about. On the other hand, she has a pressing need for style. Children's clothing industry many brands, she can choose the space is very large, style is also various.　　Do we have any design for children's wear styles, or are there some new design forces to join? Lin Qidong: Before the 90 's, our children were dressed for wear, I think the mother is basically the generation. The mother herself is very attached to the texture of wearing, she will virtually put such a standard transplanted to children. Fortunately, Babu in 94, the foreign advanced design concept into the country, and later we went to the design team to expand to Japan, so we are using foreign design standards, to lead a child wearing fashion clothing. Over the years we have noticed a phenomenon, the domestic mother also hope that children in addition to wear out of comfort, but also to wear out his beauty, taste. So we have also made some efforts in this respect. Just like the beginning of this year, we had a joint project with Shanghai Institute of Visual Arts affiliated with Fudan University to build a research base. We also began to cultivate local designers, some days ago, we through the Taiwan magazine, he is in the go-between, hoping to attract more representatives in men's, women's wear, children's clothing, underwear apparel industry some more representative manufacturers, can drive a domestic designer stage. So our plan is that in the most recent time, it will lead to such a case, we hope to be able to attract more to develop the stage of domestic designers for the purpose, rather than with the purpose of commercial advertising. We would like to host a long-term annual or two times of the costume design competition, this competition is not to say how much money to do advertising, but the real cultivation of domestic designers. We also hope to be able to create Chinese design style like Paris, Tokyo, New York, Italy Milan. As soon as this concept was raised, it was immediately related to the Taiwan, including the University of Suzhou, the Hong Kong Polytechnic University, and the Taiwan Fu Jen University, because the school had a costume design department, and even attracted to one of the most famous costume design schools in France, Msod's Design institute, and he was also happy to So many academic schools are interested in such a subject. We hope to be able to combine the production of the official to work together to irrigate this soil, hope to be able to tap the Chinese characteristics of the development of the younger generation of designers, to the domestic consumer, and even we have the opportunity to go to the international market, we have to reserve such talent, mining such talent.　　I think China has such a condition. Reporter: China's more and more powerful design, and even if Beijing, there are many design-class institutions, there are a large number of young people like this thing. Also need our company to support them a lot, nurture them. There is a problem I am more curious about, for us, the bean may be a very large production line, cancan have different categories, we are through what kind of sales channels to form such a large radiation surface? Lin Qidong: I have just reported to you that 15 years ago, when I first came back to the mainland, I brought a very small amount of money, NT $22 million. To be a brand, it is far from enough. So at that time I set a goal, with Shanghai and Beijing as the most representative of China's cities, but also a relatively high consumption of the city cut. So I first year in Shanghai, after planning well, I entered the department store. The next year, just at that time, one of the five golden flowers in Beijing was the first gold medal in the Olympic diving. After she retired, she helped us to act as an agent, so it was easy for friends in Beijing to see the Babu on TV and newspapers and magazines and tell everyone that I am doing it. So now in retrospect, I really want to say thanks to dry red, because she let me a lot of friends, quickly know Bubba Dou, just have the chance to let Baba go to today such a brand, let everyone know it, like it. At this time I am particularly grateful for the red beans to do this part of the intention, I would like to say a special thank you. In the process of branding, I mentioned that I was using a kind of, and then my teacher told me that is called the integration of different industries. A variety of different industries in the rapid collection of professional, through a brand into the market. At that time, because of such factors in Shanghai and Beijing, we quickly set up a brand awareness.　　There have been a few interesting stories, and I would love to share them here. I remember in 96, 97, I personally received a friend of Shanxi, she is a mother, her child in primary school, she from Taiyuan to Shanghai to travel. In the course of the tour, she saw Bubba in the department store, and she bought two sets of clothes and brought them back to her daughter. Wearing on her daughter, more and more like. She thinks her clothes are so beautiful and her daughter is very happy. After she thought about it for three days, she called our company and said, can I represent your business in Taiyuan? We said very welcome, she is very happy to our company, the same day we will talk about, we give Taiyuan to the mother to agent. She just bought her daughter's clothes, looked like, think this quality is very good. She moved such a thought. Results for many years Babu in Taiyuan has been the leading brand of children's wear.　　This is also a very special story. In addition, we all know, Babu in the Zhejiang coastal several blocks inside is the highest brand height of a brand. In more than 10 years ago, our Zhejiang agents, when she opened the first shop, she was pregnant 10 months, is the rapid production time, the result she is in the planning of her first shop, because she is so persistent and serious and intentions.　　Put Babu in this more than 10 years of time, she became our Zhejiang agent, the Bubba did a very successful, intentions and efforts is actually let us all very moved. A recent example of a foreign country, probably in 78Before, Ukraine has a pair of sister flowers, because they make women's shoes, are exported from Beijing some women's shoes to Ukraine, she runs women's shoes in Ukraine business. It is because she often come to Beijing, have the opportunity to visit the department store, she saw the brand of Bubba, she saw the clothing, shoes, her own heart is very like, but she was not married. A few years later, she married and became a mother, and every time she came to Beijing, she would go shopping for clothes and shoes to bring back to her children. She came back to share with me that her child was really good taste, and that feeling of joy was written on her face. Finally, the young mother decided to find our company, I can not represent you in the Ukrainian brand, last year she came to Shanghai, and we signed an agency treaty. Bring the brand into Ukraine. As she told me afterwards, in the second and third months, consumers have been able to love Bubba Bean. This virtually gave me an imaginary space, in fact, Bubba will not only stay in China, I think I have such a responsibility to lead the authorized manufacturers, including his hat, bags, socks, shoes and hats, clothing, I hope to be able to combine the professional product mix, with a brand of bean, hope to be able to in the next time, How can we bring it to the international market, of course, at that time I believe that foreign children will be with me in Shanghai in contact with domestic consumers, they will also see Bubba has such a beautiful commodity. At that time we may have been a very competitive price, because also the Chinese market as our backing. We will also after such a large production, we will also strive to reduce costs, to repay more domestic and foreign consumers.