Linan: The charm of blue than iphone5c more cost-effective young people must not love

The charm will be held on 23rd, the launch of new product launch, the conference will be launched to introduce the brand charm blue, now on the internet out of a lot of news about the charm, including size, price and so on. In the afternoon of 18th, Linan Micro Bo also released the Phantom of the Blue products after the shell diagram, in this morning, the charm in Beijing held a small communication will be in the communication will be a large number of media to Linan group visit, the following is part of the news of the charm blue. Linan Micro Bo release the Charm Blueprint film Why is the charm blue? Huawei will honor its main brand, one to do high prices, one to do low-cost, millet is millet and red rice. Our first idea is not to do a new brand, we will do a brand of the charm, because we are confident that our machine, although it is more than our main 2000-dollar product cheaper, but it can definitely represent the design and functional quality of the charm. Why do we need two brands? This has been tangled for a long time, but then feel 21163.html "> is mainly the people we face different, to different people tell stories." This brand has a charm word, it must embody the quality of the Charm clan, must not smash this brand, it is a very strong relationship with the charm of the new son brand. The charm of the blue positioning we want to cover the young people's market, this is bound to sell a little cheaper, but now all those mobile phones have a problem, it is to solve the problem of young people, but it really did not solve the good problem. So we want to give young people a better choice, it's more expensive. This is the charm of the new thousand Yuan machine or 1000-1500 dollars This file positioning, is that we spell the price of their own, then we look at this young people do not have this quality requirements, if any, we provide them with good enough things, this is the charm of blue now positioning. is also the Charm clan can combine own superiority to bring the localization to the young people. Invitation letter to the 5c shell, in the end to express what kind of signal to the user? 5c to stop production, but the volume of the cell phone evaluation is not good, but we like its quality. 5c is not such a successful product in the market, but we think it has made a good attempt, it really can make this quality, very cow. So we think that 5c sell more than 3,000, if it is cheaper 1000 dollars or 1500 dollars is very likely to be Apple's very successful, so 5c a little bit we have to make up. We offer 5c quality, but we can make it cheaper and can lead it to the market price. About MX4 Pro Capacity MX4 capacity is now OK, and Pro does need time now. The spirit of the Blue Note of the press conference we postponed the postponement of the reason is that we have to release the way the stock and the current problem does not match the charm, so the Blue note of the stock may be the first hundreds of thousands of level. Pro A big problem is that we used the fingerprint of the positive pressure, the world's first Android, plus the top is sapphire, these two things are seriously limiting our capacity. So these twoIt takes a certain amount of time, one months, or a little more to fix something. After the Phantom of the Blue may have other system version of the Phantom Blue may have other system versions, but will not be available in this section. We're doing it with Ali. FlyMe powered by YunOS At present, the acceptance level is quite high, 60% of the core users want to brush a try, so we will certainly continue to do this. Because the data, users, and services behind Ali should be a very interesting thing to integrate with the system better. About the use of Samsung/mtk/Qualcomm Chip we use the principle of supply chain is who can provide better things for us to use who, pro Samsung is completely because it can provide 20 nm CPU, other No, so we have to find it. Samsung actually also has the Thousand Yuan machine or 1500 handset's chip, including Qualcomm also has, MTK in turn it also has more than 2000 dollars handset's chip, therefore the key still depends on whether they provide the plan to be good enough. We insist on the best, Samsung can provide 20 nm, Qualcomm is still 28 nm, we want to provide users with 20 NM 8 core good CPU that Qualcomm is not a good choice, but Qualcomm in telecommunications still have an advantage. Why haven't you launched the telecom version of the Phantom for years? Purely for market share reasons, the open market high-priced machine is unicom rather than mobile, because the mobile low price is very heavy, and its operator control is very strong, so we start to do unicom. Then move the open market up, so we do move. The charm blue is not necessarily a dual-card machine We are looking at some of the data of Eric, the dual card is indeed a relatively strong demand, but the data is sometimes difficult to say, because you want to see the data will find the young people do not care about the two characteristics of the mobile phone, one is the design, But if you're really looking for a young man to talk to, you'll find that it's fake because they don't think there's a product in the market that they can buy, and then the final statistic is that the work and the design are different. But the people of the family want to try it, because it's really our forte. The charm of the blue main young people may feel that the charm is a brand for young people, but in fact we look at the users of the charm, most of the college graduates to the more than 30-year-old, it covers a very wide range of age. Of course, there are high school students to buy our mobile phones, but the proportion is very small. We have always had a worry, actually we have a very good product very strongly cut to 18 years old, than the fast graduates of some young people, generally speaking college entrance must need a mobile phone, today high school students must also need a mobile phone, of course, we this brand must have more than 20 years old, more than 30 years old to buy, But we now brand for example to cover to 22 years old, then we can further cover 4 years. Because the user's perception of the brand is a very preconceived process, if our long-term high price products lead to the age of our users more and more, we contact him more and more late, then we can hardly put the brand up. So weThe need for a young man to do all aspects can reflect the brand of the Phantom of the family, covering those younger than now. Young, not Young is relative, the main brand also sell young people, but we do not cover more than the University of younger people. The charm of the blue in the promotion of a slight change in the way because the purchase of users are not the same or the purchase of decision people are different, so we will have changes in the channel, content will change. A new brand is to start saying different things to different people. The charm of the original is the comparison of High-tech stylish brand, our logo is also very hard. Charm Blue This brand we want to be softer and more emotionally, so you may see very bright elements, or in some very young. The charm family will not push 799 of the mobile phone, the charm of blue will certainly be higher than the 799 yuan before the microblogging has the blue of the price of 799, Linan also denied this rumor that of course, certainly, I do not deny 799? Because the biography is too outrageous, 799 is too cheap, we really can't do it at the moment. In fact, I should also deny 999. Why this year to the Charm clan of the idea of marketing change so much? The product of the Demon family has always been shot, but on the other hand, our products are never perfect. We will be better on the product generation than generation, this is the product and research and development should do a good job. Before we are marketing did not do well, if the marketing done well before we should have greater results. We used to say that the product of the charm family is very good, but the charm clan will not be marketing, so we sell bad, but still alive, after all, we have a bunch of dead loyal powder. 2013, 2012 growth is more than 30%, we also have 100% growth, but with some of the better brands to compare the words is not so fast, the charm today to do this thing is to keep up with the times. MX series continue to charge Price, the Phantom Blue not necessarily MX series we still control price, but the charm of blue is not necessarily. Because the charm of the blue to face the updated channel of play, now do low-end brand price is a false price, they did not put the channel profit into the retail price inside, so there must be a new way to compete with them. If we add the cost of the channel will probably sell 1499, it can not play. The channel is to make money, and it sells fare. So why 999 or 799 everyone is shocked, one is to hit the margin, more important reason is that all thousand yuan machine market brand announced prices are not included channel profit price, these things are the atmosphere, we all play.