Line user 230 million: to become next-generation communication tools

Sina Science and Technology hearing Beijing time August 22 Morning News, Japan Mobile Instant Messaging Application Line CEO Sen Chuan Liang said in Wednesday, with the growing popularity around the world, line is becoming the next generation of communication tools. Line's parent company is Korea portal Naver. "The success of our business is mainly due to the shift of the smartphone revolution and the information portal," says Sen Chuan-Liang. In the age of smartphones, communication plays an important role. The concept of communication has changed. "We add 63,000 new users per hour," he said. In the second quarter of this year, line revenue reached 130 million U.S. dollars, an increase of 35 times times year-on-year. Sen Chuan Bright To line business sustainable development expressed confidence. In terms of the number of users, line has achieved a scale effect. As of the third weekend of August, line registered more than 230 million subscribers worldwide. "Social networking services are not a way of advertising," says Masuda, chief strategy and marketing officer June. For line, we need to integrate a variety of businesses to make line more distinctive. We are considering commercialization. "Since its launch in Japan in June 2011, line has grown rapidly and grew into a global service that has dabbled in the markets of Thailand, India, Spain, Southeast Asia, the Middle East and South America." Currently, line has served in 210 countries. Japan is still the most-line user in the country, the number of registered users is 47 million. Thailand ranked second in 18 million. Taiwan ranked third, at 17 million. Spain and Indonesia are 15 million and 14 million, respectively. Line currently supports 17 languages. June Masuda says that line is currently pushing 4 business models, respectively, for shopping through line applications, shopping through the lines and game applications, business-to-business marketing solutions, and licensing and surrounding goods. Line has been working with McDonald's and other international brands to try marketing. "Traditional means of communication, such as television and publications, are still a good way to cover people, but not enough for communication purposes," said Emiko Kimura, an executive at McDonald's Japanese marketing department. On the quantitative marketing activities, we are working with line to promote marketing. From the marketing point of view, line has an ideal positioning. "Similar to other free voice and messaging applications, line helps users make free calls and send free messages." Line has launched its own payment clearing service line Web Store. The company believes this will help reduce reliance on Google and Apple. "In the past we had no choice but to use the payment system of Apple and Google," Emiko Kimura said. Because these systems only support credit cards, in countries with low credit card penetration, users will encounter some restrictions when buying line content. This is why we launched the line Web store. "This system is based on the web environment, so line will not have to Google and AppleDivision to pay transaction fees for using their mobile platforms. (Lili)