Litters Mall Mobile end of the order accounted for nearly 70%

Absrtact: January 4 News, litters Mall in the recent media communication meeting announced its 2014 years of development data, as of December litters nearly 60% of the revenue from the platform use fee, while nearly 70% of the user orders from the mobile end. Chairman and CEO of litters Group Xu Mao

January 4 News, litters Mall in the recent media communication meeting announced its 2014 years of development data, as of December litters nearly 60% of the revenue from the platform use fee, while nearly 70% of the user orders from the mobile end.

Chairman and CEO of litters Group Xu Maodong

2010, China's Internet introduced Groupon's group buying model, a time of 5000 group buying sites springing up. However, the fierce competition so that the litters group saw the crisis, 2011 Litters Group Chairman and CEO Xu Maodong said to the media, group buying is not a complete business model, destined to become the standard of the electric business. Subsequently, the litters group took the lead in the introduction of a city more than single, a single multi-days mode.

Transformation Mall Mode

At the beginning of 2012, litters launched the mall model to help the traditional life service merchants to open brand stores on the internet, let merchants extend the online stores to the network, will store a variety of services, including group buys, coupons, limited sales, specialty dishes, such as display in the store for direct sales and promotions.

It is reported that in the litters platform merchants can be independent pricing of goods, independent sales, long-term online sale, simply like the cat model. Xu Maodong, Chairman and CEO of Litters Group, said in 2011 that group buying was not a complete business model and was destined to become the standard for the electric business. Subsequently, the litters group took the lead in the introduction of a city more than single, a single days of form.

Strengthen the construction of mobile end

Because of the characteristics of localization, non-standard, and timeliness of consumption, life service is more complicated and more obvious than the physical electric quotient such as Cat.

Based on this, litters also upgraded its services in July 2014, in addition to the litters platform (PC and mobile end) to help businesses open brand stores, and further help merchants to establish their own mobile shop clients, while through the micro-letter, Baidu Direct number, such as Third-party platform, so that the business one-click Management background, multi-platform content synchronization, Direct contact with users to achieve online sales, flexible promotions and so on.

Through these services, Xu Maodong said, merchants could bring users from all major portals of the internet to their own offline stores to consume the use of mobile store clients to the frequency of high users into members, through promotional activities, new products listed, user care and other information to activate users, sticky users, stimulate repeat purchase, and peer competition. In a growing number of users rely on mobile phone life now, merchants through a number of online channels to the flow of the line, and from the line to the line, forming a positive o2o to reverse O2O virtuous circle, truly help merchants pull new users, enhance the dual role of repeat customers.

According to the introduction, this kind of mobile electricity business service lets many life service merchant be willing to accept. At present, new Spicy road, Qiao Jiangnan, Zordeni and other merchants have upgraded their services. In addition, for merchants with low degree of electro-commerce, litters provides comprehensive training and expert guidance. At the same time this allows consumers to gain a greater experience, consumers not only enjoy cheap, diversified services, but also offline payment. For the user, in the commodity richness, service quality, payment method or with the merchant communication timely and convenience, are superior to group buying.

Deep O2O Field

China's life services business it has been a relatively low degree, in order to accelerate the merchant's electricity business. Litters is developing local businesses based on smart-phone stores and maintenance of online direct marketing systems to enable businesses to manage their own online stores on mobile phones. "In the future, local small and medium-sized businesses can be like large airlines through the dynamic adjustment of ticket discounts to sell the remaining space, flexible, real-time promotions," Xu Maodong to the product full of anticipation. With the increase of commercial merchants, the number of merchants on the litters platform and the products will be greatly enriched, which will attract more users ' attention.

According to statistics, to this March, the number of internet users of China Mobile has broken 850 million, is set off a O2O entrepreneurial tide. China's life service market is huge, catering only 2.5 trillion of the market each year, these transactions, like physical goods, are moving from offline to online. However, in order to realize the direct marketing model of local life from offline driving line, it needs a strong ability of offline resource integration.

At present, the litters mall in more than 140 cities under the cable team to help merchants services, there are nearly 40 million registered users, 300,000 cooperative merchants.