Litters transformation, the goal is the Life service sale platform

Absrtact: The concept of O2O is now getting hotter, and those sites that have been labeled for group buying are showing new value because they have accumulated many merchant resources and offline teams in the past. In the interview with Sohu it, litters Chairman and CEO Xu Maodong said, litters now set

The O2O concept is now getting hotter, and the sites that have been labeled "group buying" are showing new value because they have accumulated many merchant resources and offline teams in the past.

In the interview with Sohu it, litters Chairman and CEO Xu Maodong said, litters now positioning for local life services online sales platform, businesses can open shop in litters to achieve their own sales.

According to the litters released data, as of November 2014, litters registered users of 40 million, cooperative merchants more than 300,000, litters in 140 cities have a branch team. The litters transactions accounted for over 70% of the mobile end.

Xu Maodong said that litters in the transition to life services sales platform, has achieved results, as of October 2014, businesses in the litters platform open shop costs, accounted for the litters income Statement of 60%, the end of 2014 will be more than 65%.

Litters transformation, the goal is the Life service sale platform

Xu Maodong said that group purchase is now only a litters channel, to provide businesses with promotional and advertising services. Litters in 2012 released the mall mode, life service businesses can open shop in litters, litters this year to upgrade the platform, through the micro-letter, Alipay and direct number.

Xu Maodong said litters is an independent role, with the mainstream platform to maintain a very good relationship, litters will be in the micro-letter, Baidu Direct number, Alipay synchronous production shop.

As for the relationship between the Third-party platform and the litters, Xu Maodong said that the Third-party platform, despite its large user base, was subdivided into the micro-credit public number level, with a small flow of traffic. Therefore, litters want to mainstream Third-party platform as a channel for the platform, litters is content provider, is a free relationship.

In the docking business, Litters's partners also from catering, film, hotels to more areas, including photography, beauty salons, automotive services. Xu Maodong said, in the field of group buying, litters potential service provider is 1 million, in the Life service field, litters potential service provider is 10 million.

Xu Maodong: Litters will continue to develop independently

At the end of 2014, the public comments, the United States Group has been rumored that will raise hundreds of millions of U.S. dollars, litters also announced in 2014 years shareholder additional 50 million U.S. dollars investment. As for whether litters is also considering financing the industry as a whole, Xu Maodong says there is still no such plan.

Xu Maodong said that litters will certainly adhere to the independent development of the route, O2O is a long-distance running, O2O field There are a lot of opportunities, litters to more patience, more innovation, slowly.