Liu, vice president of the mobile Internet and the traditional internet towards integration

The investment community October 16 News, the 107th phase of Z Mobile ad campaign organised by the Qing Branch group, "mobile advertising investment-small screen pry big market" Today two o'clock in the afternoon in the Beijing Beta Coffee, Chuan Yang founder and Vice President Liu attended this salon and delivered keynote speeches.

The following is a transcript of the speech:

I will briefly introduce, we should understand that Chuan Yang is an internet company, mainly on the Internet precision Marketing, monitoring and release, and some large web site AP systems are used to transmit the system, and the customer's monitoring system are from the transmission of the yang.

Sharing with you today is how to integrate the mobile Internet with the Internet? We are now aware of the whole market, mobile Internet is very hot, we also see the mobile Internet is a very big trend. How do we put the mobile internet and the Internet how much better, today the most important is the following four words "towards convergence."

Like other speakers, look at a set of data that everyone knows well. Global Mobile internet users have reached 1.5 billion, from the growth rate is far more than the Internet, 07 began 68 million, 11 has 1.1 billion. And from the data, the world's second-season mobile phone shipments reached 158 million, the overall growth rate is about 46.9%, but China's overall growth rate in the second quarter is 42 million, the growth rate is close to 200%, our data is about 4 times times the global, so the mobile internet market contention, China is a global focus.

Cnnic to the end of June 2012, China's mobile phone users reached 388 million, our growth rate is very fast, from the end of the first half to 69.3 to 72.2%, the number of mobile internet users has exceeded the desktop computer, the future development of space is still very large.

But one thing, although our direction is particularly good, our Internet users have grown particularly fast, but all mobile advertising and digital advertising share is very small, the annual growth rate or the growth rate of half a year is not more than 2%, maybe this is why? First of all look at this market is very exciting, why so many data volume, so many people in our growth rate is this? We simply analyze it, from our own data to consider, the first mobile internet market for the overall customer awareness is not very sufficient, but to the initial stage of marketing. In addition, customers to this mobile internet advertising as a marketing tool, not in-depth to understand, in-depth to consider. In addition, we want to do accurate, want to reach the corresponding customers, the data are all operators, we just give the corresponding data, for all advertisers would like to get a deeper level of the corresponding data. Because all customers start doing mobile internet is an attempt mentality, he knows this thing is very fresh, all advertising people know that many customers like something fresher, you always give the same pattern, the same format, for me, not too much breakthrough, too much attraction, For netizens or advertisers, there is not too much of an attraction, so they need something new. He felt the internet is very good, from the original color SMS, to the current AP, are very good, and finally get the data are some one-sided, or just a few clicks and browsing, has not met the needs of advertisers now.

Mobile Internet marketing is still a big trend, we see all the data, some users of some user growth rate is particularly fast. Here is my main focus today, I am talking about how to let the mobile internet and the Internet convergence of the trend, I think the mobile Internet is based on the Internet, we have to do a good job of the Internet, the foundation, before considering mobile internet. How to merge the Yang, how to make these products better? I'm talking about a very important point that is an enhancement of interactivity. Now I mainly talk about this example, if the computer to be able to access the Internet, you can click on this link, the first of our fusion focus where? Focus on two-dimensional code, two-dimensional code is now overwhelming, the previous few years more high-end mobile phones can be used, low-end mobile phone is not used. Now the cell phone two-dimensional code recognition rate is very very high. Now is the two-dimensional code mobile phone screen and computer screen interaction, with Sina is the exclusive cooperation, SINA with the technology of transmission.

I carefully talk about the entire advertising interactive process, the 1th Open Sina's homepage, this is the Samsung mobile phone ads, next to a corresponding two-dimensional code, you can get the corresponding small game interaction, will appear in such a form. This time if our netizens take a mobile phone within eight seconds of scanning two-dimensional code, your mobile phone will appear a keyboard, this keyboard is able to play the game up and down, eat after a more detailed. Sina ads only eight seconds, eight seconds do not have time to scan two-dimensional code, but can automatically search Sina ads, you go to scan will appear such a picture, then your phone screen and computer screen will appear a corresponding interaction, the phone is equivalent to an operating interface. Through such a corresponding advertisement, from the technical point of view is very simple, from the application point of view, we are in the Internet advertising, how to call to move to fusion? Many people do not do the Internet, I would like to directly into the mobile internet advertising, now all the customers have not been thinking about the span so large, he hoped that there are some two aspects, mutual integration some. So to speak, by such a form, we can get some rich data acquisition, whether it is on the Internet data, or mobile Internet data, I through the corresponding data for detailed analysis, we know about our internet monitoring, as well as data analysis of this system, a special set of systems, Through the collection of relevant data, whether it is traffic analysis, source analysis, user behavior analysis, including content analysis. I was speaking at a theme conference, we are now entering a large data era, whether from mobile phones, computers, or leaflets, the data is also very much, all aspects of data to be taken over for analysis, because each data is a port, this port can understand the crowd, understand the needs of netizens, Something that netizens need.

Where do we collect the corresponding data? This is our other product, called Samadata, I believe that all the data will come to this library, we now collect the audience data is more than 900 million, collected to the corresponding terminals for detailed analysis, first of all, we through the interest-oriented user analysis, we have all the data into 33 categories, 168 classes, 857 small, very fine, we can through the corresponding comparative values to understand the general situation of men and women, the region about the situation, as well as income. By targeting the key words and expressions, we are based on more than 1000 media resources and audiences in the Internet, as well as interactive trajectories. We use all the corresponding data collected we conduct training samples and other mature models, through the keyword orientation, semantic orientation, to match the display.

Through the constant accumulation of data and technological innovation, the behavior of each audience, the calculation of the model, become a real engine. We want to be in the mobile internet like all operators get nanometer data, we through our own way and method, some data collected experience value and technical value to achieve the ultimate goal.

Thank you!