Look forward to fast food games broken bureau scrutiny of Chinese online games

Fast-food online games are disappearing, only the classic side can be prosperous.　　The latest signs that the extensive growth era has become the past, the original online products scarce status or will change. The past is "the market scale continues to grow, boutique is not very rare." Now is the road horse horsepower, market growth slowed, adhere to the fine line of enterprise product life cycle long, the core competitiveness of more obvious advantages, "the industry pointed out that the current online game market thick fat."　　From the perfect time and space of "laughing Proud World", "God Magic Mainland", "The Sword of the Dragon" to NetEase's "World 2", Tour "Tianlong eight 2", it is not difficult to see, "Avatar" style online games was born around the corner. Perfect success and vanishing fast food in the rapid growth of the market, a piece of fast investment, low risk, short cycle. But the rewards are small. Great returns, but high costs, greater risk, long time.　　Slow or fast, this used to be a problem? "The Chinese market is a high-speed development, a huge change in the market, enterprises can be assured that the practical investment of a few years to develop a product?" This is not only a challenge to the enterprise, in fact, is also a challenge to the market-the market does not give the enterprise such a long cycle, such a chance to create a masterpiece? This is the voice of Zhouqi, president of Perfect Space-Time Interactive Entertainment Co.　　In fact, it is also the confusion of more enterprises in the industry. Investment Fang Capital partner Jenny once said: "Take the fine, to the comparative subdivision of the field of development should be the next line of Chinese online games to go." "In fact, the market seems to be rising all the way, but the success rate is not high." The giant Shi Yuzhu once revealed that "now more than 700 new products every year, but the success is probably about 3."　　In the past, this figure is not prominent, the industry has given the answer between 5%~10%, even in the fastest growing era, the probability of success is not optimistic.　　Many products on the market when the scenery is unlimited, a year or two later disappeared. But perfect time and space are rarely missed. Its product life cycle is even known as longevity, and today, the March 2005 launch of the "Perfect World" is still a new, not only the "Perfect World" "Perfect International" two versions in the operation, but also has "Wonderland", "God Wrath Punishment", "Wizard Battle Hymn", "Mermaid Legend" and many other pieces of information. Another 2006 on the line of "The Sen" also renewed after the renewal of youth, "2 cents" in the September 22, 2009, the download to achieve success, the number of online 100% growth.　　In addition, the perfect time and space other games are also maintained continuous updates and improvements. In a recent survey, the number of votes in "laughing Pride" is high. This much-anticipated 20103D online games, but also as a perfect time and space quality of another typical, Sina game even evaluated it as comparable to Europe and the United States, one of the top ten screen games.　　Its elegant and chic ink style in line with the perfect time and space has always been the aesthetic route. Zhouqi once revealed that in the "smile Proud" of the research and development process, perfect space-time deliberately hired an internationalThe famous martial arts design team, they have completed many of the international famous film martial arts design. According to the original and martial arts of the characteristics of the various styles of martial arts design style is different, now has designed thousands of basic tricks. From the technical point of view, "laughing proud" of the screen gorgeous to see, perfect will further adjust the fighting sense of combat. In addition, "laughter" has enabled new engine technology, including physical engine rendering technology, object destruction technology and so on. Perfect space-time not only attaches importance to the innovation of technology and game action, but also focuses on cultivating martial arts atmosphere and emotional rendering, expounding the history of martial arts, showing the spirit of the lake.　　"It is not a problem to make the best of the time, players can wait."　　A movie "Avatar", made for 12 years.　　Classic online games "World of Warcraft", the production time of 10 years. As Zhouqi said, fine quality takes time, but who dares to take risks?　　Perfect time and space has been persisting! Grand Chen once said: "There is such a high profit margin, if you do not take risks, do you want those companies with a much lower profit margin to take risks?" The society gives you such high profit margin, is to want you to take the risk which should undertake, otherwise will be abandoned by the society. "At that time Chen was referring to himself.　　And this time stood out, is the perfect space-time chi. 2010 Perfect Space-Time postponed the release of the product time, in domestic games, chasing benefits shorten the development cycle of the phenomenon is commonplace, delayed release is extremely rare. In foreign countries, the famous European and American Games "World of Warcraft" of the information film has been postponed release, the reason is the pursuit of excellence developers. Perfect time and space are similar, in the first quarter, they did two things worth paying attention to: first in the operation of the focus on prolonging the game life, focus on sustainable development. Second, the new "magic of the mainland" in the market time from the second quarter to the third quarter. In this respect, Chi said: "We hope that the magic of the mainland to do more exquisite, because this is a pure 3D Western background game, the team is very confident to do it very well." So we pushed it out of the third quarter from the second quarter, hoping to give it a couple more months of polishing time. "The Sword of the Dragon" also postponed the months because of the same request. Another project will also be tested in the second half of the year, and the speed of the last quarter is rolled out, and the slow words are pushed to the first quarter of next year. We want to make the content very complete, because now the market competition is more and more fierce. "Fine development Strategy" has been perfect time and space to upgrade to the core competitiveness of enterprises, they believe that only the development of fine quality can remove the drawbacks of extensive development.　　The perfect time and space definition of the quality of development, more subdivided into seven aspects: product development cycle and investment, product life cycle, overseas exports and domestic performance growth, research and development strength and talent absorption, product services, evaluation from all walks of life, the World exhibition. In fact, from Europe and the United States, Japan and South Korea, the quality of products is not only a product, but also a set of system solutions.　　At home, perfect time and space not only walk in the forefront of product quality, at the strategic level, but also to lead. At the same time, the quality of the market is open overseasThe key to the field. Take the Korean game for example, the four-year "Tower of Eternity" is widely popular overseas. The American masterpiece, World of Warcraft, once had 5 million active players. 2009 accounts for about 1/10 of the nation's largest online gaming (MMO) population. Bring the revenue, is the former agents of the Nineth city total revenue more than 90%.　　and perfect time and space has always been the quality of the strategy, but also to ensure the overseas market, so that its three consecutive years of Chinese online games overseas export champion. Excellent quality of the perfect time and space, the development of sound, long-term, sustainable. The significance is not only a brand's success, but also the Chinese online games market model, it is worth learning, imitation, research. In its drive, China's online games will usher in the transformation of the tide of quality, in the second decade of Chinese online games, the competition is relatively fierce in the 10 years, is the key to breaking the bureau, but also a good example of the quality of the fortification. (Edit Zhang Xing)