Low prices can also burn money, buy three strong war will be lit

Three or four years ago, group buying just started, as long as a group buying site can be fooled to get a financing, and then crazy subsidies to burn money. And now the money burned down, poured thousands of group buying website. According to the statistical report of Enfodesk think-tank, in the third quarter of 2014, the United States group, the mass comment Group, Baidu Glutinous rice occupy the top three of Chinese group buying market share, almost swept the domestic 90% of the market. It is not difficult to see, three behind the gold main backing: glutinous rice by Baidu Acquisition, the public comments hand Tencent, the United States Regiment alongside Ali, and in the United States Regiment new financing to account, burning money is expected to rise again.

In this respect, Wang frankly will continue to burn money, whether it is the film ticket to continue the Low-cost strategy or takeaway continue to subsidize, the United States Regiment's goal is "always maintain a higher efficiency than the opponent, but not rich on the wayward." "Where to go to the net, it says, where to go to the network of group buy Low-cost Hotel reached 70% to 80%, while the return of 90% to consumers, the project is still burning money, but this part of the money should be" burned.

Industry insiders believe that, starting from 2010, group buying industry in the experience of the Hundred Regiment war, after the World War gradually integration and concentration, who now want to continue to expand the sphere of influence, and low price burning money is the most direct siege method, so buy three strong burning money war will be ignited, other group purchase site will be more difficult day.