Luo claimed that the hammer press conference was smashed

Lead: Luo claimed to be in the release of the day in fact he also talk about smashing, because some people in the team in millet companies have friends, then be humiliated, said you a good man, but from the thief?

Luo and his core team

On May 20, when Luo was wearing dark underwear, he stood in front of a huge presentation screen at the National Convention Center, and the screen on the demo screen also switched between his words alternately.

And on this day, Hammer Technology founder Luo officially announced the release of Smartisan T1 mobile phone. In the entire press conference is full of typical Luo's style, the serious reading also takes the branch to swing.

In the two-hour lecture, Luo is also a detailed description of the Smartisan T1 mobile phone hardware configuration, software applications and behind-the-scenes design team. And now Smartisan T1 mobile phone 16GB version price of 3000 yuan, now can accept online booking, initially expected in early July this year shipments.

But just two years ago, the idea of "making your own cell phone" was just a Luo in the mind of an English teacher, and the flames were even at risk of being pinched.

Luo's most well-known identity is the English training practitioners, his lectures video on the Internet, the click rate can be achieved tens of millions. Although this industry allows him to accumulate a certain amount of capital and influence, but in no way arouse Luo satisfaction.

"Originally do English school, did two years to make a point of money later don't want to do, because I heartily don't like that industry." He bluntly said his idea, "I want to be a carpenter when I was a child, so I have some craftsman plot, to build some physical things out is I more addicted." I like software and software, but the satisfaction of being able to see something is completely different, and I hope I can be an apple. ”

May 20, Luo stood in front of the huge presentation screen of the National Convention Center, released Smartisan T1 mobile phone

"You are a man, but from a thief?"

At the end of 2011, Luo began to formally consider the transformation of electronic products. Several previous status changes have brought him unexpected success, which has exacerbated his confidence in unfamiliar industries.

To Luo's surprise, all the friends and acquaintances expressed their negative attitude and almost made him want to give up the idea.

Until with an old friend, MO the founder of the Science and Technology Yantan a Arabian, Luo difficult to see the dawn.

Mo The growth of science and technology benefited from the purple-FAI fund, once a win, make the Fund attaches great importance to Yantan views. In the latter's highly recommended, he twists and turns to get the Purple FAI fund investment.

"As long as 10 million yuan, the team can start." In this process, one is that I continue to create momentum, the other is that we periodically take out ROM products, we feel good, it is possible even if the capital markets do not vote, it is possible to invest in technology giants. Luo to sum up his original idea.

Hammer technology The current office location is the original Motorola building

Soon Luo, however, suffered his first Waterloo in the tech industry, albeit lightly on the 20th press conference.

"Our team called to ask about the size of the first edition of Millet, and they answered that there were only 6 people." Under their misleading, I thought it would take six or seven people to get it done. His speech led to a burst of laughter, "so we really only have 7 people in the first 9 months." "This apparently unscientific research and development framework exposes Luo to the complexity of the handset industry," he said.

The hammer phone ROM, originally planned for December 2012, was postponed until the following March. But the conference did not harvest the expected results, is still in the unfinished state of the Smartisan OS sparked the industry and netizens ridicule.

On a recent visit, Luo did not talk about the mistake: "Before Rom was released, they thought I was in the wrong direction." The progress is a lump of dog excrement, the money behind is also all not in place. Some engineers even GESANCHAIWU to ask financial accountants how much money we have left. Everyone is pessimistic, the whole company is pessimistic mood. I also said that the day of the conference smashed, they have some people in the millet companies have friends, was humiliated, saying you are a man, but from the thief?

Only "Apple" lead

Until Chang joined the hammer technology, it marks the beginning of a more rational and effective Luo team.

Chang once in Motorola for more than 13 years, involved in the development of too many mobile phones, lei when the initial millet was invited Chang joined, but was Chang declined.

And Luo does not deny that there is a lot of luck, "if Chang I did not convince, I have no second Chang can choose." I can only do a card machine. I finally settled on the Chang of the matter, in fact, there is luck component. ”

Chang is a key figure in the hammer technology research and development team and has declined to lei

To impress Chang is something more detailed.

Luo said: "You see we now order an App, in the plate SAG and then top up, at first the designer a bit of it, this is a stereo flip open." But that brings a lot of small bugs that can be annoying, so we cancel this and put it in the next generation. The result Chang is very excited, said that I only then agreed to come to you here. Though he is the head of an engineer, he has a sentimental side. ”

With the addition of Chang, after July 2013, the real Hammer mobile phone began to reveal the clue.

"Chang in fact the main pipe is the hardware. Software part is we from Taiwan's PICC technology recruit a director Steven Cai, we put him in after the recruit, he himself is not to do development, but he is led to do development, management over 100 people's team. At that time we have recruited specialized human resources from the technology company and started to expand at a high speed. Luo recalls.

At present, hammer Technology has formed a team of more than 200 people.

Luo has talked about "apple" and "jobs" more than once, and he even sees his death as an opportunity to enter the tech community: "The only smart man in the industry is dead, and if he's okay, I wouldn't want to do that." "Apple, for whatever purpose, has become the direction of his future efforts," he said.

Coincidentally, it was after Steve Jobs that the new technology conference became a cult event with a slightly "religious" nature. The huge and concise screen, which consolidates the speaker's loneliness and authority, is fully reflected in Luo.

Smartisan T1 Mobile phone 16GB version price of 3000 yuan, has been able to accept online booking, expected early July this year shipments

Although the idea of "Apple" as an imaginary enemy is somewhat of a bluff, it does not preclude Luo from fully absorbing the advantages of "Apple".

He left for Los Angeles. Robert Brunner, founder of ammunition, the famous industrial design company, who was the design director of Apple, Brunner and his team designed today's hammer phones.

In a VCR released by Robert Brunner at the press conference, using extremely geek images and lines to convey the "spiritual connection" between the hammer and Apple: "Our philosophy of design always revolves around those beautiful and timeless things, but it also has certain qualities that interact and interact with one another, Our cooperation with Smartisan is the concept. ”

Hammer phone-Luo more willing to call it the Smartisan T1, in the future also faces many unknown challenges, the virtual high price, product positioning and user experience will affect its development.

But no one can foresee the future, such as hammer technology now offices, once lived in another mobile phone giant, Motorola.