Luo Yonghao's Nirvana - The Art of Speech

Zhao Chenting Wu Fengheng

A "uniform procurement" black tight T-shirt with black jeans dress up, the traditional PC giant Lenovo Group on July 24 release of intelligent hardware products scene enough to do as the Romans.

The first public debut of Lenovo NBD (New Business Development, nickname "new bench") head, Lenovo Group Vice President of New Business Development Bai Yuli also challenged a Luo Yonghao's "nirvana" - - The art of speech. "Why use the bench, we also thought about the name of a fruit, the name of a food, or the name of a tool, but it was used by others, so we chose to enter the field of furniture, hoping to bring their own Bench in the Internet to seize a place. "

On the same day, China Telecom announced the establishment of a joint alliance of more than 70 partners in the Smart Home Industry Alliance. Compared to Lenovo through the entrepreneurial team to enter this area, China Telecom's solicitation is a big deal.

Today's intelligent hardware has become a major business battleground, the Internet, IT and even communications operators do not want to miss. However, whether it is with the existing gangster gangs, or to rebuild a group of younger brother? The recruits are choosing different paths to move forward.

NBD ambition of "own bench"

In the name of the unconventional Lenovo NBD want to do is take equity participation, collaboration and other means to open up the Lenovo team of business hardware and software resources, in order to intervene nowadays all parties compete for intelligent hardware craze.

In the view of Chen Xudong, senior vice president of Legend Group, the launch of NBD is the first step in Lenovo's exploration of the Internet business model.

This time, Lenovo NBD claims to create "China's most reliable Internet business platform," will help both partners to jointly research and develop to produce more in line with user needs, more intelligent products and services.

It is understood that on this platform, Lenovo NBD will adopt flexible ways such as equity participation and collaboration to open up excellent global startup teams in the field of hardware design and manufacturing, software development, cloud service, quality control, service system, supply chain management and market Promotion, sales and channels, and many other resources, and to provide users with market-leading intelligent products. Smart glasses, smart air purifiers and smart routers are the "incubators" of the Lenovo NBD platform.

Specific platform for cooperation, the Lenovo M100 smart glasses provided by the Vuzix hardware production technology, Lenovo developed custom system for its Rom and Chinese operating environment and smart glasses mobile APP, the Chinese application download. The intelligent air purifier by the LUFTMED provide German-made hardware security, Lenovo provides intelligent software and cloud services.

According to Lenovo's plan, this time to create an ecological chain, the software, hardware, Internet services together, making the profit model more three-dimensional.

In this regard, Lenovo revealed that Lenovo released this NBD platform, in fact, subvert the entire previous Lenovo Group completely independent development of new products, the system, whether it is hardware or software, the new platform is more to combine social resources .

"This kind of research and development is not contradictory to the research and development of its own internal system within Lenovo, and the team has its own independent development within Lenovo, which is completely parallel to the forward two systems.This department (NBD) thoroughly with the history of the past Lenovo , Is completely Internet mode of thinking. "Chen Xudong explained.

Intelligent hardware battle

Compared to Lenovo through the entrepreneurial team to enter this area, China Telecom's solicitation is a big deal.

"First Financial Daily" reporter learned that the industry alliance led by China Telecom, including Hisense, Skyworth, Haier, TCL, Changhong, Konka and other TV manufacturers, Marvell, Qualcomm and other six chip manufacturers, Huawei, ZTE and other 36 Terminal manufacturers, but also including Suning, Gome and other six channels, as well as several content providers.

In addition, China Telecom also released "Yue me" terminal technical specifications (standards), according to report, at present, two of its four parts has been formed. In response, Shen Shaoyi, vice president of China Telecom Technology Department, said that China Telecom will further cooperate with all parties in the league to formulate a unified standard. At the same time, in combination with its own network, brand and resource integration advantages, China Telecom will launch the "Yue me" smart set- Smart gateway products, and will be released this year, custom "Wyatt me" smart TV products.

"Nowadays, the market for smart terminals is rather chaotic and needs to be established by a body that has enough charisma to set up terminal specifications so that the entire industry can grow orderly. At the same time, to form a three-pronged competition with broadcasting and OTT, telecommunications must be built A strong complete industrial chain and ecosystem that includes hardware, software and content application services, "Gong Bin, managing director of Booz Consulting International Ltd., told reporters.

However, these hardware companies obviously will not stop for China Telecom alone, there are many other options on the market.

Prior to this, Jingdong, a self-operated e-commerce platform, has announced that it will enter the smart home market and living room through a "Super APP" and will bring home appliances and smart home peripheral products sold on Jingdong to be unifiedly connected to the same mobile terminal application Software, and Haier, Hisense, TCL, Huawei and many other manufacturers are on this list.

And Jingdong "Super APP" similarities and differences is Tencent WeChat layout logic in the smart hardware market, WeChat to take over the smart hardware directly, so that smart hardware products access WeChat platform.

The entry of giants and sought after capital, seems to usher in the opportunity for the emergence of intelligent hardware. However, referring to the future development prospects, Chen Xudong is very cautious. "This year to make three products, (already) is very satisfied with it. It is not a very high yield platform, a lot of a year, this is not very reliable. So this year these three, if these three can do Very beautiful, (I will) particularly pleased. "