Luo's cowhide and ridicule

If the old man does not advance arrogant, perhaps the hammer OS will be surprising, bold attempt and humane details do bring new ideas. Although the product is good, but has not yet to "revolutionary innovation" level. In the face of questioning and abuse, can only say "to blow up more than Daniel, will be able to live how much ridicule."

A few years ago, there was a very classic ad, it is the very black and white large texture of the Nokia N9 ads. Fan Bingbing has a classic line in it, "I have to live a lot of slander, I can afford to live a lot of praise." If applied to the situation before and after the Hammer OS launch, this sentence can be changed to: "How much cowhide, can be lived much ridicule." ”

The smartphone industry has become the Red Sea of knife light blood, in addition to Apple, Samsung and other foreign giants dominate the high-end market, millet, Lenovo, Huawei and other domestic celebrities are also in the Andong end of the field of fierce fight, there are large cola, Beidou such grounding gas low price killer. But the Hammer OS press conference is still being watched, all because of Luo's charisma.

Lao Luo, is a maverick person, do not want to walk the ordinary way of people, rich life experience to prove everything. He can face a Starbucks slap in a micro-movie and name his mobile phone hammer (he's not from Sichuan). Since last April's high-profile announcement of mobile phones, and the official release of the Hammer OS by the end of March, Luo has been campaigning for its products through social media such as Weibo, which has guided the media's attention as a director.

Yes, in the direction of the media, Luo like his idol jobs, more than the previous "rebels" better. The Fat man was more ruthless than Mr. Jobs and dropped out of business in high school. He did a lot of things, selling mutton kebabs, buying herbs, English teachers, Noubobo, developing mobile phones and so on. But what made him famous was the outstanding language and the gift of speech, and that was Jobs ' best known talent.

"There is no need to explain the tough life," said Lao Luo. Like Steve Jobs, Mr Lo was an idealist. He wants to change the world like Steve Jobs, make different products, and stand out from mediocrity. But unlike Mr Jobs's only product launch, Mr Lo began to brag before the Hammer OS was released.

This is an extremely self-confident person, he believes oneself "will change the world, is the destiny chooses him". You can say he does not play rough drafts, but it is undeniable that he used a very comic talent of micro-blog, with a gag-like ridicule, with minimal cost to achieve the maximum social Network marketing effect. Because of jet lag, when I woke up in the morning in California, micro-blogging was full of information about the Hammer OS.

The audience's appetite is lifted to the extreme, the person who has never been a mobile phone really want to make revolutionary products? On the stage of the National Convention Center, Luo seems to have found his own home, showing more "hubris", mocking the imperfections of other systems and UIs, "rounded rectangles, doughnuts, toilets", Before introducing himself to the Hammer OS.

What about the hammer OS? It can be seen that lo is really ambitious and he wants to rebel. Abandoned the commonly used desktop icons, abandoned a number of years of wallpaper, using the nine format of the interface, the introduction of a crisp UI to brighten the eyes. Short message delay three seconds, mobile phone rotation screen, multiple screen zoom display, simplify voice assistant, contact more information shows, although these are small details, but is the embodiment of human nature, before many systems seem to have not thought of these.

But then what? Revolutionary products that change the world? What about the products that other tech companies shudder at? Hammer OS is a sincere product, but it is far from revolutionary innovation, perhaps only in the area of Android to limit the use of hammer space, but the hammer is not able to reopen a world. The current hammer OS can be said to be good, there are ideas, but there is no stunning feeling, no revolutionary features.

So, to greet Luo is a barrage of questioning and ridicule. Avantgarde Aesthetic design will always encounter criticism, but more ridicule from the old before the boast. If the old man did not boast of the hype, Hammer OS may be pleasantly surprised, but if the old did not hype the foreshadowing, a small audience of the UI conference how many people care?

The irony of the hammer OS is no surprise compared with the success of another domestic smartphone entrepreneur, Lei. In fact, the old man decided to do mobile phone also has a great relationship with Lei. It is with LEI millet cooperation is not, old Luo only decided to do his mobile phone, and then decided to do the UI before the hardware. Although Lei's oratory talent was far less than that of old, Millet was a huge success, hitting millions of units of sales and billions of of dollars in valuations.

If Lao Luo is an idealistic entrepreneur who changes the world, then believe that lei in the creation of millet and design miui, is also the dream world, change the foreign giants dominate the smartphone industry status quo. But Lei did not in Millet and MIUI released before the High-profile promotion, even after great success, but Lei summed up the mantra is also low-key "catch the tuyere, even pigs can fly." ”

Jobs will not boast until the new product is released, but Apple will occasionally divulge rumours about its appetite for fruit, but many of the products he has released are convincing and many more stunning. While there is some cynicism, the huge sales and profits emotional the apple and Steve Jobs. And the old man did not prove himself before the high-profile propaganda, but has not yet come up with enough to support his self-confidence.

But the old man is not the average person, low-key is not his philosophy of life. In his own words, "Some birds come to the world to do what they think is right, not to avoid guns." If not be killed, then continue to be aggressive arrogant go on;

The hammer OS wants to change the world, but it is still a close call for more ferocious products. Lao Luo's life has been very strong, hope he can continue to go on. Of course, the decision to hammer the phone can be arrogant, consumers, is the truth.

There is no need to explain the tough life.