Luxury mobile phone Vertu price is staggering to buy 180 iphone5

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;   How much can a mobile phone sell? 5000 bucks? After all, the most popular mobile phone iphone5 on the market, this price. However, Vertu mobile phone appearance, quickly seconds to kill all the mobile phones on the market. From the birth date of 1998 until now, a Vertu mobile phone price to reach more than 100,000 yuan, the most expensive to reach 900,000, enough to buy 180 iphone5, called "the most expensive mobile phone in history."  vertu Mobile phone (information picture)      Vertu phone is more willing to call it "luxury" mobile phones. After all, in the mobile phone market has been fully mechanized production line, under the premise of pure hand-made mobile phones are rare, especially on the surface of the mobile phone, but also inlaid with a large number of sapphires, Vertu so called "the Ferrari in the mobile phone." Predictably, such a high-end mobile phone, its consumers are not ordinary people.      Vertu mobile phone 2012 ago, belonged to Nokia. The Swedish investment group, EQT, bought nearly 90% per cent of Vertu handsets and began to rebuild the luxury phone. Its first move, is to use the Vertu mobile phone for several years of Symbian system, changed to Android system, and launched a new mobile phone T1. By the launch of this new mobile phone, economic voice reporter interviewed Vertu mobile phone chief brand officer Mr. Rodenbeck.      In terms of functionality and configuration, Vertu is always a few times slower than the latest technology, the most popular hardware: it only entered the smartphone age in 2010 years, and the first touch-screen phone was released 2011 years ago. Don't vertu worry about being engulfed by the tide? Vertu mobile phone chief brand official Rodenbeck said, Vertu never to function, it does not need to pursue the trend.      Rodenbeck: I think our vertu is cool. And why? Because we are the only mobile phone in the world is handmade, is made in the United Kingdom, and useful Android platform. I think you need to know a little bit, is a mobile phone it is not outstanding in a single element, but the perfect combination of all elements, so should not simply talk about design, materials, technology, services, but all together. And you know, the uniqueness of our phones is that every hand-made phone is signed and certified, and no phone is exactly the same.      Vertu Mobile phone is very expensive, there is no doubt that from a hundred thousand of to hundreds of thousands of prices, Vertu mobile phone customers must be rich or expensive. So, we will think that even the rich do not bad money, so Vertu not to the mobile phone price set higher, such as 2 million yuan one? Would that make more money? The reporter threw the question to Rodenbeck. Rodenbeck said seriously, they are looking for taste, not price, Vertu is not used to dazzle rich mobile phones.      Rodenbeck: Of course, there are many successful people, rich people, sometimes they have special requirements, and our mobile phones are tailor-made, so the price of mobile phones will vary depending on the demand. But the price, is not our cell phone's most core idea, our most important is wants to let our customer embody his unique taste, lets them feel really is different, but does not follow the other people to pursue the tidal current just. So we don't think we should just try to curry favor with some rich customers and make them very high and expensive.      Many luxury goods in order to expand sales, and sometimes the introduction of low-end products. Then, for Vertu, it will be in order to enter the low-end market and put low posture, launched million below the mobile phone. In this respect, Rodenbeck also made a resolute denial.      Rodenbeck: Our positioning is never a low-cost market, because we think there are a lot of competitors in this market. We compete on the basis of quality. It is not our concern that those who are only looking for the latest models because of the cheap price and the change of a mobile phone every two or three months. However, this does not mean that our pricing is the same, we also have a different price range from 50,000 to 100,000 mobile phones. But we're not interested in a lower-priced market.      Rodenbeck said that the Vertu launched the T1 brand, is to enter the U.S. market this piece of virgin land. In fact, Vertu has a high market share in Europe and Asia, especially in China. China is now the largest market for Vertu, Rodenbeck said Vertu hopes for the next few years will be pinned on China's two or three-line urban people.      Rodenbeck: Now we have 40 sales points in 31 different cities in China. These cities are not only big cities, but also two or three-line cities. Of course, the increase in sales than before, does not mean that our service has changed, we in different cities, the same can provide our customers with the same level of services and products, but also with customers the same relationship. One more thing, we're going to open a shop in the two or three-line city, instead of selling online, I feel that selling in our own shops allows us to better control our quality, to have a good relationship with our customers and to give them the services they need, so we think that in Hong Kong, Shanghai, Success in other big cities will also spread across other small cities.    &NBSp; Many luxury brands will choose to diversify their brands. For example, BMW. It is not only a car brand, there are also BMW bicycles, BMW apparel and other ancillary derivatives. So, for Vertu, will it develop some ancillary products in the future, such as: Vertu player bag, wallet, jeans? Vertu mobile phone chief brand officer Rodenbeck explicitly denied.      Rodenbeck: The important thing about high-end luxury products is that it has history, it has tradition. So we think we do the best, or we have always been handmade traditional classical, elegant approach, so we will mainly develop mobile phone business. But in the future we may develop some mobile phone accessories, or communication-related accessories, completely unrelated things we are not interested in development.