Luxury is the eternal topic in Chinese consumers ' minds

In China, there is a phenomenon of luxury consumption is worth pondering, while the Chinese in Hong Kong, Milan, New York and other international shopping metropolis to buy luxury news, while the car is the domestic luxury counters often appear in the sight of the scene, although not to spend money, But the heat is harder to match than the Chinese buying spree abroad.

In recent years, with the people's purchasing power and the enthusiasm for luxury consumption, the topic of the Chinese market for luxury goods has been mentioned many times, especially with the recent years of the luxury electric dealers test water and gradually mature, many luxury goods potential consumers look at the domestic luxury electric website.

In China, E-commerce started a little later than the world, while luxury goods dealers were relatively late, according to Boston Consulting, an authoritative body, that China's online sales of luxury goods accounted for about 3% of its overall sales, compared with 12% in the relatively mature us. Although the overall proportion of the relatively small, even in 2012, there has been a wave of luxury goods dealers layoffs, but the development so far, with the gradual rationalization of consumer habits and national policy impact, the luxury electric business industry has a great recovery.

Recently, the famous luxury brand Hermès and Prada have issued a 2013-year earnings. One common feature of the earnings of two luxury brands is that sales growth in China is staggering.

Hermès, the annual sales in 2013 of 3.755 billion euros, an increase of 7.8% per cent, excluding the devaluation of the yen led by the impact of the exchange rate, the real growth of 13%.

Prada, the annual sales revenue of 3.586 billion euros, an increase of 9% than the previous year.

Regional Sales Comparison:

Hermès grew 16% per cent in the Asian region, led by China, the highest in the region.

Other areas of growth are: the United States 14%, Japan 7%, Europe 12%.

Prada's Asia-Pacific sales grew 11% per cent over the year (14% for the unchanged exchange rate). One of the Greater China's gains was staggering: sales of 826 million euros, up 15% per cent over the same rate as unchanged. The Greater China area accounted for 23%.

Other areas of growth are: the United States 11%, Europe 5%. Japan, because of the devaluation of the yen and other factors, negative growth of 1%.

From the specific category, two brands and a number of front-line brands similar to the watch department in the Chinese market has been a certain degree of repression, which with the government to combat official gifts and public money consumption is closely related to the author that the most influential, it is inevitable in recent years because of the various "cousin" incident.

However, despite the situation, but the luxury consumer, the government officials as the main force of Chinese men's luxury purchasing power remains strong, in the shoes and hats, such as scarves are still a frequent throw.

There are signs that luxury goods still have a huge market in China, and luxury traditional channels rely on its direct store, now by the economic situation, government contacts, location and other factors, the luxury in open stores, the choice of cautious, most of the first-line brands in the world in 2013 almost no longer to increase direct store, Even one person is only a few digits.

The lack of stores and the huge consumer market are good opportunities for luxury goods dealers.

Although there have been many research institutions and individuals that, despite the rapid development of China's network sales, but the luxury online sales in China is very difficult to develop, hindering its difficult to develop a number of factors mainly: the fear of counterfeit imitation goods, the loss of the noble shopping experience, as well as price and other sensitive factors.

But a report published by Observer FX, a washington-based market research firm, has confirmed with data that seven consumers are accepting online purchases of luxury goods.

In addition, China's three or four-line cities also show a huge demand for luxury goods, and the model of electricity dealers will be more suitable for such consumers. In this respect, Observer FX analyst Julia Q Zhu commented, "For Western luxury brands, to infiltrate the Chinese inland provinces, the network is a viable channel." This, and e-commerce more and more focus on the development of the three or four-line city of this trend is coincide.

Therefore, with the electronic commerce to the three or four-line City market expansion and further development, as well as the gradual improvement of purchasing power, there is reason to believe that the luxury goods dealers will usher in a new development opportunities. At present, the Beijing-East top, Temple library, Treasures Network, silver Thai network, such as the gradual rise of luxury electric business platform is a clear example.