Great Minds Discuss Ideas

Absrtact: Like most designers, we are convinced that choosing and exploring the most successful, memorable and exciting designs is the key to supporting our work in each project. For us, a new challenge begins, never too simple to ask ourselves, like most designers, we are convinced that choosing and exploring the most successful, memorable and exciting designs is the key to supporting our work on every project. For us, a new challenge begins, never too simple to ask ourselves, what might be the best way, and then sit down in front of the computer and try ...

1. Leadership and management skills are different "Until the last is also willing to help you work, are those who trust you or inspired by you." Great leaders rely on leadership and intuition. When faced with challenges, great leaders know what to do about them and what their consequences are. Vines stresses that management and leadership, albeit related, are actually very different. Leadership is an art, and management is a method used to solidify leadership. "Leaders make money by applying their judgment, method, and wisdom to the information they possess.

When you hear something creative, there are probably many good ideas that come to mind in many people's minds. For example, McDonald's "rocking baby" ads, in which the baby can not see the changes in the identity of McDonald's logo, people will always remember. 2011 Carlsberg cinema marketing case "brawny with you to watch the movie," so many people are surprised. Creative word is often mentioned in advertising design, advertising works directly to customers, if not creative will not be attractive in the digital marketing comes, many companies start to try new elements of promotion, but also make advertising , Spread very good results. ...

Now, the Internet is moving from the IT industry to the traditional industry. The constant gush of new concepts such as online education, intelligent Transportation, Industry 4.0, internet Finance and smart home reflect that traditional industries are relying on the internet for a new round of "evolution". The ubiquitous internet, combined with cloud computing, large data, artificial intelligence and traditional industry data, subverts banking, education, transportation, finance, industry and other industries. Internet + has become the trend, the traditional industry is internet. In the First World Internet conference, there is a word of the big guys mentioned very much, that is the industrial Internet. They think the future is ...

The second part of the HCD kit Create - how to create a solution. In fact, the process is not complicated, not to create a rocket, is to think of a child's rut ​​thing to do, grounding qi is very important. HEAR to take the results before, the heart and mind apart from the process of breaking crushed an analysis, holding the front of your child is a frail Create. The process of creation is a process of transforming research findings into realistic solutions that are extremely abstract. Usually the team members need to switch to creative thinking mode, through brainstorming, resulting in a dozen or even hundreds ...

Go to Marketing 2.0 Times Editor's note: This is a "sales and market" to write a big article, should have more than 12,000 words. Although writing has been written more comprehensive, but still deeply inadequate, especially in how to find the crowd, how to carry out marketing plans, how to make full use of the wisdom of the masses, and so on, not how to write, please wait for my later articles. 　　I am not a person who likes too much theory, just marketing 2.0 can't do some work. Marketing 2.0 is not a ready-made tool to provide existing market competition, but a bar to the future market competition ...

By this summer, I was in the 20th year of professional game design. I have led the team to design platform games, FPS, stand-alone games, multiplayer games and so on. I worked with some of the most impressive programs, artists, animators, writers and producers. 　　Since 20, I have noticed the communication methods that creative people often use. I know that although developers are very clever, sometimes they are not sure how smart they are compared to their peers. I have seen developers in the message board on the million-dollar game, independent game beloved, such as excessive analysis, fault-finding. We...

Before listening to such a story, the southern children have not seen snow, so I do not know what snow is. The teacher said snow is pure white, and children think of snow as salt; the teacher says snow is cold and children think of snow as ice cream; the teacher says snow is thin and children think of snow as sand. Finally, the child describes the snow during the exam: the snow is light yellow, cold and salty. From this story, is it possible to think of something between a designer and a product manager or marketing specialist? Talk about my understanding of the communication problems at the time of design, and some of the methods of communication that I can summarize. .

"Bitter force" the word, many designers like to call themselves, because in the work often encounter changes to change things, and sometimes even just a product implementation tool. 　　Why do designers come across these dilemmas? In fact, no matter what occupation is passive will have such a bitter force, so the designer in the whole process of initiative is essential. Leadership and management are different, management is the responsibility of each company, and leadership is the subconscious formation and ability to influence and drive the whole team. Designers do not necessarily have management responsibilities, but have ...

(a bold tech entrepreneur thinks he can reshape higher education by returning to the essence of education, taking on large lectures, tenured jobs, rugby matches, and all the ivy-filled buildings and research libraries.) If he is right (a bold tech entrepreneur thinks he can reshape higher education – by returning to the essence of education, taking on large lectures, tenured jobs, rugby matches, and climbing the ivy-covered buildings and research libraries). What if he's right? In April, one Friday morning, I ...